What is Unbounce: And How it Boost Conversions?

Looking to increase conversions for your business?

Unbounce is the ultimate tool to drive more leads, conversions, and sales. It’s an easy-to-use platform that helps marketers create custom landing pages quickly and effectively. It also provides robust features like A/B testing, mobile optimization, dynamic text replacement & integration with more than 100+ third-party tools so you can get the most out of your marketing efforts.

With Unbounce you have all of the tools necessary to stand out from competitors and make a lasting impression with potential customers. You’ll be able to create powerful landing pages that will captivate visitors into taking action on your website.

Plus you’ll benefit from detailed analytics which allow you to track results in real time – giving insight into what works and what doesn’t work when it comes to increasing traffic and conversions.

Learn how this powerful tool can help boost your conversion rates today by reading our new blog post about Unbounce.

What is Unbounce?

unbounce landing pages

Unbounce is an online platform designed for building landing pages quickly and easily, so marketers can spend their time creating content that converts instead of building one-off landing pages for their marketing campaigns. It also has AI-powered A/B testing features, allowing users to make changes to their websites based on what they are doing.

It’s hard to create a landing page that converts well. Most marketers spend hours creating one-off pages instead of using a platform designed for this purpose. They end up with generic and boring look-alike landing pages that don’t get good conversion rates.

Unbounce offers dozens of pre-made templates and hundreds of professional layouts that are proven to convert visitors. So you can focus on scaling your business without wasting time on building landing pages.

A/B testing capabilities allow marketers to optimize conversion rates over time by optimizing based on users’ behavior. They provide a free trial that includes access to these benefits.

What does Unbounce do?

Unbounce provides a full suite of landing page design, A/B testing, and conversion optimization tools for marketers. The company was founded in 2009 to make it easy for everyone from individuals, startups, agencies or larger businesses to create professional-looking landing pages without having any programming experience.

Since then, it has become one of the most popular tools because marketers can create complex landing pages without coding.

Unbounce also offers A/B testing to help companies get more conversions on their websites and marketing campaigns by constantly trying out new ideas with different variations.

 Benefits of using Unbounce

  • Unbounce helps you create and publish landing pages. Unbounce has drag-and-drop editors for images, links, AI copywriting, assistant, form fields, and analytics so you can build your page exactly the way you want it to look.
  • Every Unbounce account has access to its URL-shortening service, which means you can connect to your existing social networks right away. Use the Unbounce shortener to track clicks and conversions from Twitter, Facebook, or LinkedIn directly in Unbounce’s reporting dashboard for each page that uses it.
  • Unbounce makes A/B testing easy with a built-in analytics dashboard that measures how different page versions convert. You can run tests with just one or two clicks, and you’ll get instant results, so you don’t have to wait days for your stats to come in.
  • Unbounce has integrations with the best user-tracking tools out there: Google Analytics, Kissmetrics, Optimizely, and more. You can also connect your existing Google Analytics property to Unbounce in a matter of minutes.
  • Unbounce is built for mobile-first marketing, so you know that every page will look great on all devices without any extra work from you. You can even use their responsive design templates or create custom designs with HTML/CSS.

What are the Features of Unbounce That Helps Marketers To Increase Conversions?

landing page builder: features

Unbounce is a simple, effective online tool that enables marketers to create better landing pages for their marketing campaigns.

It features an intuitive drag-and-drop interface and offers more than 100 professional design templates so you can build your page in minutes without any coding knowledge! Unbounce allows users to acquire customers with the most relevant messaging by using A/B testing on every aspect of your landing page or ad campaign.

You can also track conversions across mobile devices and social media campaigns all within one single platform. Check out some other notable features below:

Drag and Drop Builder

unbounce landing page builder

Unbounce’s drag-and-drop features make the landing page creation process incredibly easy and fast. Drag-and-drop elements are available for text, images, form fields, and more, making it simple to create a design that works well on desktop and mobile devices.

The drag-and-drop features also allow you to move content around the page without editing HTML or CSS code directly.

The menu system is very intuitive. If you have any questions about how something works, click the small question mark next to each option to get detailed help information tailored specifically for your situation.

Unbounce’s documentation section also has numerous resources covering various landing page themes, which can be helpful during your brainstorming session before creating an actual landing page.

Using prebuilt templates will give you even more options to choose from and provide a great starting point for your landing page design. These templates are also incredibly easy to edit, so you can replace images or text as needed without having to spend hours learning how the theme works behind the scenes.

Smart Builder – AI Guided Landing Page Builder

drag and drop builder

The Unbounce Smart Builder is a tool that pulls data from over 1.5 billion industry conversions and uses it to help you optimize your landing pages as you build them. You can discover high converting landing page layouts, and new headline ideas, compare images across multiple industries, instantly add value with the click of a button, and so much more.

Learn how these features will benefit different types of businesses below:

Agencies: Discover practical ways to increase conversions by creating a custom page for each client using Unbounce’s customizable template tools.

Retail & Ecommerce: Use the Smart Builder to discover images that convert well in your industry, compare different landing pages side by side, and more.

Real Estate: The Unbounce smart builder is helpful for real estate agents because it brings together all of your landing page elements into one place, making them more visible and accessible than ever before.

A high-performing headline will appear in green (and be automatically bolded), while a poorly performing section like social proof or testimonials will appear in red. The Unbounce smart builder automatically updates as you make changes to your page, so it’s a great way to keep track of what works and doesn’t work without having to think about it too much.

A/B Testing

ab testing

Unbounce comes with AI-powered A/B testing that enables you to run experiments on different landing page variants tailored for higher conversions. You also use advanced features like targeting your audience based on specific triggers.

100+ Proven Conversion Optimized Templates

As an industry leader, Unbounce provides you with everything you need to create high-converting landing pages, popups, and sticky bars. But they won’t stop there. They also offer a wide range of templates specifically designed for your industry, so you can hit the ground running with your campaigns.

Whether you’re in e-commerce, SaaS, B2B, or any other industry. They have a template that’s just right for you. And if you need help getting started, their team of experts is always available, to lend a hand.

Here are some examples of templates:

  • Standard Popups
  • Sticky Bars
  • Product Launch Pages
  • Lead Generation Form Page with Header Bar Conversion Boosting Mobile Pages

Unbounce also has templates to help you create mobile-optimized landing pages, popups, and sticky bars. This is so helpful because it can be hard to design an effective interface for a smaller screen size than a desktop computer. These templates are user-friendly too, easy to use with Drag & Drop builder functions that allow you to rearrange elements for the best possible outcome.

  • Mobile-friendly Landing Pages
  • Sticky Bars & Best Practices Guide Lead Generation Form Page with Header Bar Conversion Boosting

Unbounce provides templates to create lead generation form pages, which is very convenient because it saves you time on the front end and focuses on your target audience and what they want. These templates are very helpful because you will know that the final product will be effective in generating leads, which means more money for your business.

  • Lead Gen Form with Header Bar
  • Lead Gen Popup Page Get Ready For Our Launch.

Smart Traffic

Smart traffic is an AI-powered tool that can be used to enhance marketing campaigns. This software uses data science and machine learning algorithms to optimize landing pages for conversions based on visitors browsing history, geolocation, or other attributes.

The platform learns from all of its users to improve over time with no additional work needed by the user. The software can be used in many different ways. For example, it’s useful to optimize landing page conversion rates.

The platform is very easy to use and requires no coding or complicated set-up: all you need is a landing page URL that includes parameters such as source/medium name (e.g., the URL of my blog would become: “blog.unbounce.com/utm_source=blog&utm_medium=article-link”).

The platform offers many great features that can be used to enhance marketing campaigns. For example, you can optimize the conversion score of your landing pages by using smart traffic, which will learn about visitors without having to do manual work.

Smart Copy

unbounce smart copy

Smart Copy is an AI copywriting tool that helps you write persuasive copy fast for your landing pages and marketing campaigns without hiring copywriters.

Writing copy for a landing page copy or an ad can be tough without the right tools. Marketers have developed s=Smart Copy to help you communicate your message clearly and persuasively – so it’ll fit seamlessly with your brand voice as well as be optimized for conversions.

Unbounce Smart copy can: 

Expander: Input any pre-written text as a starting point and let Smart Copy’s Expander feature help you write the next sentence or paragraph

30+ Templates: Use 30+ content templates to generate copy for various use cases—everything from landing pages to product descriptions and brand taglines.

Remix: With Smart Copy’s Remix feature, you can turn existing copy into something completely new for different channels or campaigns.

Actions & Triggers

Unbounce action triggers are simple to use. They let you launch popups and sticky bars when visitors arrive on a page, abandon a page, click an element (like your call-to-action), scroll down (or up), or whenever you want! You can even set multiple actions for the same trigger to show different popup messages depending on how a visitor interacts with your website.

To start, create an Unbounce account here and head over to your builder’s “Triggers” section. You can enable different triggers in this area by clicking the drop-down menu next to each one (or ticking off boxes if you want multiple triggers for the same action) and then clicking “Save.”

Popups and Sticky Bar

Popups and sticky bar is a tool that allows you to create popups or sticky bars on your landing pages. You can use this feature with any page built with Unbounce and target specific pages using URL rules or UTM tracking codes. This will help increase conversions across the board by allowing users to take action concerning their browsing behavior at exactly the right moment.

Popup conversion boosters are one of the best ways to get more leads from your website. You might use some examples of Unbounce popup: – Sweepstakes and giveaways to increase email signups for your list.

Surveys to better understand user behavior on your site and gather feedback from users about what they like or dislike about the product/service you’re offering them.

Dynamic Text Replacement

dynamic text replacement

Unbounce’s Dynamic Text Replacement can be used to automatically match your popup or sticky bar copy to the search terms that the user is typing in.

This feature works by taking what a visitor types into their browser window and running it through Google Translate, which provides various possible results based on different languages you have specified for your site.

Unbounce then chooses the best option and serves up a popup with your desired copy. This increases the relevancy of what visitors are looking for and decreases the likelihood that they will bounce off.

For example, if a user is looking for “running shoes” and your copy says something like “shop our huge selection of running gear,” it may not be as relevant to them as another site where their search term was translated into the match the popup’s exact words.

Using DTR will increase the likelihood that visitors to your site convert, which is why we recommend using it in Unbounce.


Unbounce integrates with almost any marketing automation or CRM tool, including tons of in-app integrations and thousands more through Zapier and webhooks. Unbounce is a great way to create landing pages, collect leads for your business, integrate email signups into your existing workflow tools like Mailchimp/Hubspot/Zapier/Infusionsoft, and more.

Unbounce’s Zapier integration can do many cool things with your website beyond just creating landing pages. For example, Unbounce offers some pretty clever integrations that let you collect leads from different areas on your site into separate forms in Mailchimp, Hubspot, Infusionsoft, or other marketing automation platforms.

The Final Verdict

If you’re looking to create a landing page and start collecting leads for your business, Unbounce is one of the best options out there.

It integrates with tons of different marketing automation tools, and it lets you easily create custom pages that will convert visitors into customers. Using this service might help you to improve conversions and give you a better ROI on ads.

We highly recommend giving Unbounce a try with all these features in mind, if you haven’t already. Unbounce is known as the industry’s best landing page builder and conversion optimization platform.

Ready to get started with Unbounce?

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Ready to give Unbounce a shot? Use this special Unbounce coupon code link now and get up to 35% off on all plans! Don’t miss out on this incredible offer. Go ahead and start optimizing your landing pages today.

Frequently Asked Questions

What is the Unbounce landing page?

Unbounce is a powerful, AI-powered landing page builder that helps you create beautiful, effective landing pages with smart features like dynamic text replacement and automated A/B testing. With Unbounce, you can easily create high-converting landing pages without needing any coding or design skills.

Just use their easy-to-use drag-and-drop builder to create your page and add your content and images. Their powerful features will help you optimize your pages for the best conversion rates.

Why use a landing page builder?

There are many reasons to use a landing page builder. Some of the most common reasons include:

To save time: A landing page builder can help you create a professional-looking landing page in a fraction of the time it would take you to do it yourself.

To save money: If you are on a tight budget, a landing page builder can be a great way to create a high-quality landing page without breaking the bank.

To increase conversions: A well-designed landing page can help you increase your conversion rate, which means more leads and sales for your business.

To make changes quickly: With a landing page builder, you can make changes to your landing page quickly and easily, without having to hire a designer or developer.

Track results: A good landing page builder will provide you with powerful tools to help you track your results so you can see what’s working and what isn’t.

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