What is Unbounce: And How it Boost Conversions?

It’s hard to create a landing page that converts. Most marketers spend hours creating one-off pages instead of using a platform designed for this purpose. They end up with generic and boring look-alike landing pages that don’t convert well.

Unbounce helps you build high-converting landing pages in minutes by providing dozens of pre-made templates and hundreds of professional layouts, so you can focus on what matters most – your message and marketing funnel strategy! Plus, it provides A/B testing capabilities so that you can optimize the conversion rate over time. Start a free trial today.

What is Unbounce?

what is unbounce

Unbounce is an online platform designed for building landing pages quickly and easily, so marketers can spend their time creating content that converts instead of building one-off landing pages for their marketing campaigns. It also has AI-powered A/B testing features, allowing users to make changes to their websites based on what they are doing.

It’s hard to create a landing page that converts well. Most marketers spend hours creating one-off pages instead of using a platform designed for this purpose. They end up with generic and boring look alike landing pages that don’t get good conversion rates.

Unbounce offers dozens of pre-made templates and hundreds of professional layouts that are proven to convert visitors. So you can focus on scaling your business without wasting time on building landing pages.

A/B testing capabilities allow marketers to optimize conversion rates over time by optimizing based on users’ behavior. They provide a free trial that includes access to these benefits.

What does Unbounce do?

Unbounce provides a full suite of landing page design, A/B testing, and conversion optimization tools for marketers. The company was founded in 2009 to make it easy for everyone from individuals, startups, agencies, or larger businesses to create professional-looking landing pages without having any programming experience.

Since then, it has become one of the most popular tools because marketers can create complex landing pages without coding.

Unbounce also offers A/B testing to help companies get more conversions on their websites and marketing campaigns by constantly trying out new ideas with different variations.

 Benefits of using Unbounce

  • Unbounce helps you create and publish landing pages. Unbounce has drag-and-drop editors for images, links, AI copywriting assistant, form fields, and analytics so you can build your page exactly the way you want it to look.
  • Every Unbounce account has access to its URL shortening service, which means you can connect your existing social networks right away. Use the Unbounce shortener to track clicks and conversions from Twitter, Facebook, or LinkedIn directly in Unbounce’s reporting dashboard for each page that uses it.
  • Unbounce makes A/B testing easy with a built-in analytics dashboard that measures how different page versions convert. You can run tests with just one or two clicks, and you’ll get instant results, so you don’t have to wait days for your stats to come in.
  • Unbounce has integrations with the best user-tracking tools out there: Google Analytics, Kissmetrics, Optimizely, and more. You can also connect your existing Google Analytics property to Unbounce in a matter of minutes.
  • Unbounce is built for mobile-first marketing, so you know that every page will look great on all devices without any extra work from you. You can even use their responsive design templates or create custom designs with HTML/CSS.

What are the Features of Unbounce That Helps Marketers To Increase Conversions?

what is Unbounce: features

Unbounce is a simple, effective online tool that enables marketers to create better landing pages for their marketing campaigns.

It features an intuitive drag-and-drop interface and offers more than 100 professional design templates so you can build your page in minutes without any coding knowledge! Unbounce allows users to acquire customers with the most relevant messaging by using A/B testing on every aspect of your landing page or ad campaign.

You can also track conversions across mobile devices and social media campaigns all within one single platform. Check out some other notable features below:

Drag-And-Drop Landing Page Builder

Unbounce’s drag-and-drop features make the landing page creation process incredibly easy and fast. Drag-and-drop elements are available for text, images, form fields, and more, making it simple to create a design that works well on desktop and mobile devices.

The drag-and-drop features also allow you to move content around the page without editing HTML or CSS code directly.

The menu system is very intuitive. If you have any questions about how something works, click the small question mark next to each option to get detailed help information tailored specifically for your situation.

Unbounce’s documentation section also has numerous resources covering various landing page themes, which can be helpful during your brainstorming session before creating an actual landing page.

Using prebuilt templates will give you even more options to choose from and provide a great starting point for your landing page design. These templates are also incredibly easy to edit, so you can replace images or text as needed without having to spend hours learning how the theme works behind the scenes.

Smart Builder – AI Guided Landing Page Builder

what is Unbounce smart builder

The Unbounce Smart Builder is a tool that pulls data from over 1.5 billion industry conversions and uses it to help you optimize your landing pages as you build them. You can discover high converting landing page layouts, new headline ideas, compare images across multiple industries, instantly add value with the click of a button, and so much more.

Learn how these features will benefit different types of businesses below:

Agencies: Discover practical ways to increase conversions by creating a custom page for each client using Unbounce’s customizable template tools.

Retail & Ecommerce: Use the Smart Builder to discover images that convert well in your industry, compare different landing pages side by side, and more.

Real Estate: The Unbounce smart builder is helpful for real estate agents because it brings together all of your landing page elements into one place, making them more visible and accessible than ever before.

A high-performing headline will appear in green (and be automatically bolded), while a poorly performing section like social proof or testimonials will appear in red. The Unbounce smart builder automatically updates as you make changes to your page, so it’s a great way to keep track of what works and doesn’t work without having to think about it too much.

A/B Testing

what is Unbounce: ab testing

Unbounce comes with AI-powered A/B testing that enables you to run experiments on different landing page variants tailored for higher conversions. You also use advanced features like targeting your audience based on specific triggers.

100+ Proven Conversion Optimized Templates

Unbounce provides 100+ conversion-ready templates. This is so helpful because you can use them right away or modify them for your particular needs, saving you time on the front end. After all, it means less work in designing an interface or marketing campaign. Here are some examples of templates:

  • Standard Popups
  • Sticky Bars
  • Product Launch Pages
  • Lead Generation Form Page with Header Bar Conversion Boosting Mobile Pages

Unbounce also has templates to help you create mobile-optimized landing pages, popups, and sticky bars. This is so helpful because it can be hard to design an effective interface for a smaller screen size than a desktop computer. These templates are user-friendly too, easy to use with Drag & Drop builder functions that allow you to rearrange elements for the best possible outcome.

– Mobile-friendly Landing Pages

– Sticky Bars & Best Practices Guide Lead Generation Form Page with Header Bar Conversion Boosting

Unbounce provides templates to create lead generation form pages, which is very convenient because it saves you time on the front end and focuses on your target audience and what they want. These templates are very helpful because you will know that the final product will be effective in generating leads, which means more money for your business.

– Lead Gen Form with Header Bar

– Lead Gen Popup Page Get Ready For Our Launch! We help marketers build landing pages fast—or start with a blank canvas.

Smart Traffic

Smart traffic is an AI-powered tool that can be used to enhance marketing campaigns. This software uses data science and machine learning algorithms to optimize landing pages for conversions based on the visitors browsing history, geolocation, or other attributes. The platform learns from all of its users to improve over time with no additional work needed by the user. The software can be used in many different ways. For example, it’s useful to optimize landing pages conversion rates.

The platform is very easy to use and requires no coding or complicated set-up: all you need is a landing page URL that includes parameters such as source/medium name (e.g., the URL of my blog would become: “blog.unbounce.com/?utm_source=blog&utm_medium=article-link”).

The platform offers many great features that can be used to enhance marketing campaigns. For example, you can optimize the conversion score of your landing pages by using smart traffic, which will learn about visitors without having to do manual work.

Smart Copy

unbounce smart copy

Smart Copy is an AI copywriting tool that helps you write persuasive copy fast for your landing pages and marketing campaigns without hiring copywriters.

Writing copy for a landing page copy or an ad can be tough without the right tools. Marketers have developed s=Smart Copy to help you communicate your message clearly and persuasively – so it’ll fit seamlessly with your brand voice as well as be optimized for conversions.

Unbounce Smart copy can: 

Expander: Input any pre-written text as a starting point and let Smart Copy’s Expander feature help you write the next sentence or paragraph

30+ Templates: Use 30+ content templates to generate copy for various use cases—everything from landing pages to product descriptions and brand taglines.

Remix: With Smart Copy’s Remix feature, you can turn existing copy into something completely new for different channels or campaigns.

Actions & Triggers

Unbounce action triggers are simple to use. They let you launch popups and sticky bars when visitors arrive on a page, abandon a page, click an element (like your call-to-action), scroll down (or up), or whenever you want! You can even set multiple actions for the same trigger to show different popup messages depending on how a visitor interacts with your website.

To get started, create an Unbounce account here and then head over to your builder’s “Triggers” section. You can enable different triggers in this area by clicking the drop-down menu next to each one (or ticking off boxes if you want multiple triggers for the same action) and then clicking “Save.”

Popups and Sticky Bar

Popups and sticky bar is a tool that allows you to create popups or sticky bars on your landing pages. You can use this feature with any page built with Unbounce and target specific pages using URL rules or UTM tracking codes. This will help increase conversions across the board by allowing users to take action concerning their browsing behavior at exactly the right moment.

Popup conversion boosters are one of the best ways to get more leads from your website. You might use some examples of Unbounce popup: – Sweepstakes and giveaways to increase email signups for your list.

Surveys to better understand user behavior on your site and gather feedback from users about what they like or dislike about the product/service you’re offering them.

Dynamic Text Replacement

unbounce dynamic text replacement

Unbounce’s Dynamic Text Replacement can be used to automatically match your popup or sticky bar copy to the search terms that the user is typing in.

This feature works by taking what a visitor types into their browser window and running it through Google Translate, which provides various possible results based on different languages you have specified for your site.

Unbounce then chooses the best option and serves up a popup with your desired copy. This increases the relevancy of what visitors are looking for and decreases the likelihood that they will bounce off.

For example, if a user is looking for “running shoes” and your copy says something like “shop our huge selection of running gear,” it may not be as relevant to them as another site where their search term was translated into the match the popup’s exact words.

Using Dynamic Text Replacement will increase the likelihood that visitors to your site convert, which is why we recommend using it in Unbounce.

Integration

Unbounce integrates with almost any marketing automation or CRM tool, including tons of in-app integrations and thousands more through Zapier and webhooks. Unbounce is a great way to create landing pages, collect leads for your business, integrate email signups into your existing workflow tools like Mailchimp/Hubspot/Zapier/Infusionsoft, and more.

Unbounce’s Zapier integration can do many cool things with your website beyond just creating landing pages. For example, Unbounce offers some pretty clever integrations that let you collect leads from different areas on your site into separate forms in Mailchimp, Hubspot, Infusionsoft, or other marketing automation platforms.

The Final Verdict

If you’re looking to create a landing page and start collecting leads for your business, Unbounce is one of the best options out there. It integrates with tons of different marketing automation tools, and it lets you easily create custom pages that will convert visitors into customers. Using this service might help you to improve conversions and give you a better ROI on ads.

We highly recommend giving Unbounce a try with all these features in mind if you haven’t already. Unbounce is known as industries best landing page builder and conversion optimization platform.

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