As marketers, we love to use fancy words and acronyms to describe simple concepts. Take the term “landing page,” for example. A landing page is simply a page on your website that visitors “land” on when they click a link from another site or an ad. Pretty straightforward, right?
But what about a “squeeze page?” What is that, and how is it different from a regular landing page?
In this post, we’ll break down everything you need about squeeze pages: what they are, why you need them, and how to create one that converts like crazy.
So let’s get started.
What is Squeeze Page?. Exactly
A squeeze page is a type of landing page designed to capture leads. Unlike a typical landing page, which might include various offers and CTAs, a squeeze page has only one goal: to get the visitor’s contact information for our lead generation campaign.
Usually means implementing a form where the visitor can enter their name, email address, and other relevant information. In exchange for this valuable data, the visitor gets something in return, like an ebook, checklist, reports, white paper, or discount code.
Squeeze pages effectively convert visitors into leads because they focus on getting the user’s information. And when done correctly, they can be invaluable in your lead generation efforts.
Now that we’ve answered the question “what is a squeeze page,” let’s look at why you need one.
If you’re not already using squeeze pages as part of your lead generation strategy, you’re missing out on a huge opportunity. Here’s why:
Squeeze pages are incredibly effective at converting visitors into leads. One study found that squeeze pages can convert up to 15-20% of visitors into leads. That’s a conversion rate that most marketers only dream of.
But it’s not just about the conversion rate; it’s also about the quality of the leads you’re rendering. Because squeeze pages are so focused on getting the user’s contact information, you can be sure that anyone who fills out your form is interested in what you have to offer.
This makes them much more likely to convert down the road, whether that means making a purchase, signing up for your email list, or taking other desired actions.
So if you’re not already using squeeze pages as part of your lead generation strategy, now is the time to start. Creating an effective squeeze page is easier than you think; we’ll show you how in the next section.
Now that we’ve answered the question “what is a squeeze page” and looked at why you need one, let’s move on to how to create an effective squeeze page.
Must Have Elements for Successful Squeeze Pages
There are a few key elements that every successful squeeze page must have:
The headline is the first thing visitors will see when they land on your page, so making a good impression is essential. Your headline should be clear, concise, and engaging enough to make the visitor want to learn more.
A strong CTA: Once you’ve caught the visitor’s attention with your headline, it’s time to get them to take action with a strong call-to-action (CTA). Your CTA should be short, sweet, and to the point; something like “Download our free ebook now.” or “Get our white paper on lead generation strategies.”
An enticing offer: For visitors to hand over their contact information, you need to give them something valuable and relevant to their needs. You could offer an ebook, white paper, discount code, or anything else that would interest your target audience.
A well-designed form: The form is where visitors will enter their contact information, so it’s essential to make it as easy and user-friendly as possible. Keep the number of fields minimum (name and email address are usually all you need), and use clear, concise labels that tell the visitor exactly what you’re asking for.
Now that we’ve gone over the key elements of an effective squeeze page, let’s look at a few examples.
How to create an effective squeeze page, it’s time to put what you’ve learned into practice. Creating a squeeze page is a simple process; follow these steps:
Step: #1
Choose a goal for your squeeze page: What do you want visitors to do when they land on your page? Do you want them to sign up for your email list, download an ebook, or take other desired actions? Once you’ve chosen a goal, you can move on to the next step.
Step: #2
Create a catchy headline and strong CTA: Remember, the headline is the first thing visitors will see when they land on your page, so make sure it’s attention-grabbing and relevant to your offer. And make sure your CTA is short, sweet, and to the point. Something like “Download our free ebook now!” or “Get our white paper on lead generation strategies.”
Step: #3
Make an enticing offer: To get visitors to hand over their contact information, you need to give them something valuable and relevant to their needs. This could be an ebook, white paper, discount code, or anything else that would interest your target audience.
Step: #4
Design a well-designed form: The form is where visitors will enter their contact information, so it’s essential to make it as easy and user-friendly as possible. Keep the number of fields minimum (name and email address are usually all you need), and use clear, concise labels that tell the visitor exactly what you’re asking for.
And that’s it. You now know how to create an effective squeeze page. Just follow these simple steps, and you’ll be on your way to generating more leads and conversions in no time. Now that we’ve gone over the key elements of an effective squeeze page, let’s look at a few examples.
What’s the difference between a squeeze page and a landing page?
A squeeze page is a landing page designed to collect visitor contact information in exchange for an offer. The offer is generally something of high value, such as an ebook or white paper.
On the other hand, a landing page is a stand-alone web page designed to promote a specific product or offer. Landing pages are usually used with online advertising campaigns, such as GoogleAds or Facebook Ads. When someone clicks on one of these ads, they’re taken to a landing page where they can learn more about the product or take advantage of the special offer.
One of the main differences between squeeze pages and landing pages is that squeeze pages generally have less content than landing pages. This is because a squeeze page focuses on the offer rather than providing detailed information about the product or service.
Another key difference is that landing pages can be used for paid and organic traffic. In contrast, squeeze pages are typically only used for organic traffic. Visitors who land on a squeeze page have already shown an interest in your product or service, so they’re more likely to convert into a lead.
So, which one should you use?
It depends on your specific needs and goals. If you’re looking to generate leads for your business, then a squeeze page is likely the best option. However, a landing page might be a better choice if you’re looking to promote a specific product or offer.
Still not sure which one to use? Let’s take a look at an example of each.
Examples of Squeeze Pages
Here’s an example of a squeeze page from HubSpot:
As you can see, the page of HubSpot has a clear headline and CTA. This squeeze page uses a more minimalist design. The headline and CTA are still front and center, but there’s less text on the page overall.
For your squeeze page, you should focus on having persuasive copy and clear CTA buttons. Your goal is to get people to take action, whether signing up for your newsletter or taking a free product trial.
Make sure your squeeze page is designed with conversions in mind. Every element on the page should help you achieve your goal. If you’re unsure whether something is helping or hurting your chances of conversion, test it. A/B testing is a valuable tool that can help you fine-tune your squeeze page and get more conversions.
Now that you know what a squeeze page is and how to create one, it’s time to put your knowledge into practice. Go out there and start building high-converting squeeze pages.
Now let’s take a look at an example of a landing page from Unbounce:
This landing page promotes a Smart Copy, the above page contain bunch of information about the products such features, pricing, testimonials, highlighted product benefits and lot more. Unlike the squeeze page above, there’s more content on this page providing information about the event. There’s also a form where people can enter their contact information to sign up.
So, which one should you use? Again, it depends on your specific needs and goals. A squeeze page might be the best option if you’re looking to generate leads. However, a landing page could be a better choice if you’re looking to promote a specific product or offer.
Both types of pages have their advantages and disadvantages. Squeeze pages are typically concise and to the point. They usually only have one call-to-action (CTA) to get the visitor’s contact information. On the other hand, landing pages usually have more content and several CTAs.
How Do You Make a Good Squeeze Page? (7 Best Practices for Marketers):
It would be best to keep a few things in mind to make a good squeeze page. Here are the five best practices for marketers:
Best Practice #1: Create an Irresistible Lead Magnet:
The first step to creating a successful squeeze page is to offer an irresistible lead magnet. This is something that your target audience will find valuable enough to trade their contact information for.
Here are some of the most popular lead magnets includes:
- A newsletter sign up.
- A coupon or discount
- Downloadable PDF (e.g., an eBook, helpful guides, white papers, checklist, or report)
- Sign up for free webinar or video course.
- Action Plan
- A podcast episode
- Free trials
- A template, worksheet, or online tool
Pro tip: Find something useful for your target audience and offer it to their email address.
When creating your lead magnet, always consider your audience first. What would they find valuable? Make sure your lead magnet is high quality and something you would be proud to put your name on.
Best Practice #2: Visualize the Benefits:
Once you have your lead magnet, it’s time to start thinking about how you will present it on your squeeze page. Remember, people are visual creatures. We are more likely to be persuaded by something we can see rather than just read about. That’s why using visuals is essential when creating your squeeze page.
Your visuals should be clear and concise, highlighting the main benefit of your lead magnet. For example, the above Growth tools offer free action guide which promises to help you generate 300% more subscribers from blog posts. The visuals on the page make it clear what the offer is and what benefit you will get from it. This page does an excellent job in using the lead form, a sized CTA button, and a video that shows proven results can be achieved.
From copywriting perspective, it is essential to use persuasive language that speaks to the needs of your target audience. For example, instead of saying, “Download our free ebook,” you could say, “Get instant access to our free Ebook and learn how to double your traffic in 30 days.”
The goal is to make it as easy as possible for visitors to see the value in your offer. When they can see that your lead magnet will benefit them, they’ll be more likely to sign up for it.
Make sure your visuals are attention-grabbing and use powerful words that convince people to opt-in. Some examples include: free, discover, get instant access, easy, improve, etc.
Your squeeze page copy should be about your lead magnet’s benefits. What will they learn? How will it make their life easier? Your potential subscribers need to know what’s in it before handing over their email addresses.
To drive the point home, try using images or videos to visualize the benefits of your offer. This is a great way to capture attention and get your message across quickly.
Best Practice #3: Use Social Proof:
Another vital element of a successful squeeze page is social proof. This is using other people’s testimonials or experiences to show that your lead magnet is worth opting in for.
People are more likely to trust something that comes recommended by others. So, if you can show potential subscribers that other people have found value in your offer, they’ll be more likely to opt-in.
You can use social proof on your squeeze page in a few different ways. One way is to include testimonials from satisfied customers. Another way is to showcase how many people have downloaded your lead magnet. You could even include a video testimonial from an influencer in your industry.
Whichever method you choose, make sure you’re using social proof in a way that’s relevant to your offer. The goal is to show potential subscribers that your lead magnet is popular and useful.
You can use the UseProof on your squeeze page. UseProof is social proof software that allows you to add real-time notifications to your page.
In real-time, these notifications show potential subscribers how many people have signed up for your offer; it builds trust and encourages more people to opt in. This is an excellent way to increase conversions on your squeeze page as it provides social proof that your offer is valuable.
Plus, it’s a great way to add urgency to your offer and encourage people to sign up before it’s too late.
Best Practice #4: Keep It Short and Sweet:
When it comes to squeezing pages, less is more. You want to keep your copy short, sweet, and to the point. Get straight to the end and tell them what you have to offer and why they need it.
You’ll lose people’s attention if your squeeze page is too long. So make sure to be concise and only include the essential information.
For example, if you’re offering a free ebook, make sure to include:
- The title of the ebook
- A brief description of what it covers
- Why do people need it
- How they will benefit from reading it
And that’s it; you don’t need to include anything else. The goal is to get to the point and convince people to sign up for your offer.
If you want to include more information, you can always add it to the thank-you page that people see after they opt-in—this is a great way to provide more value and build trust with your new subscribers.
Best Practice #5: Use a Powerful Call-to-Action:
Your call-to-action (CTA) tells your visitors what to do next. And on a squeeze page, your CTA should be prominent and concise. Something like “Enter your email to download our free ebook” or “Get my free checklist now” is perfect.
Make sure your CTA stands out and is impossible to miss. Use contrasting colors or make it more significant than the rest of the text on the page. And always test different CTAs to see which one performs the best.
Here are some examples of CTAs copies:
- “Enter your email to get our free ebook”.
- “Get my free checklist now”.
- “Get my reports on how I generated 3000+ leads in 30 days?”.
- “Get my free report now”.
- “Start free trial now”
- “Download our free ebook today”.
- “Sign up to get our free newsletter”.
- “Download our free guide now”.
- “Get 20% OFF”
- “Get instant access to our free video training”.
Best Practice #6: Conduct A/B Test
The only way to know what works best for your squeeze page is to test and optimize it. Try different headlines, images, videos, copy, and CTAs to see what gets the best results.
And don’t be afraid to experiment. You might be surprised by what works and what doesn’t. So go ahead and try something new. The worst that can happen is that it doesn’t work out. But the best that can happen is that you get a ton of new email subscribers.
So there you have it. Now you know all about squeeze pages and how to create one that converts. Just remember to keep it simple, use social proof, and make sure your page is mobile-friendly. And most importantly, don’t forget to test & optimize.
Why should you consider A/B testing?
The only way to know what works best for your squeeze page is to test and optimize it. Try different headlines, images, videos, copy, and CTAs to see what gets the best results.
And don’t be afraid to experiment. You might be surprised by what works and what doesn’t. So go ahead and try something new. The worst that can happen is that it doesn’t work out. But the best that can happen is that you get a ton of new email subscribers.
A/B testing is an excellent way to find out what works best for your squeeze page to get the most conversions possible. Test different elements on your page and see which ones result in more people signing up for your offer. Then, you can focus on those elements to further improve your results.
Don’t forget to test, test, test. It’s the only way to know what works best for your page. And if you’re not testing, you’re not optimizing and leaving conversions on the table. So get out there and start testing! You might be surprised by what you find.
Best practices for A/B testing:
- Test different headlines to see which one gets the most attention.
- Test different images to see which one is most appealing.
- Test different videos to see which one keeps people engaged.
- Test different copy to see what resonates best with your audience.
- Test different call-to-actions to see which one converts the most visitors into subscribers.
- And always be testing. The only way to know for sure what works best is to test it yourself.
Best Practice #7: Include a Privacy Policy:
Last, having a privacy policy on your squeeze page would be best. This is important because it builds trust with your visitors and lets them know you won’t be selling their information to third-party companies.
If you don’t have a privacy policy, most people will hesitate to hand over their email addresses. So make sure to include one on your squeeze page, and link to it in your CTA.
There you have it. These are the five best practices for creating successful squeeze pages. Just remember to keep your audience in mind, focus on the benefits, and make it as easy as possible for people to sign up.
If you follow these tips, you’ll be well on your way to building a successful squeeze page that converts.
And What Should You Do After a Squeeze Page Finishes, Uh … Squeezing?
If your squeeze page is successful, you’ll have a list of email subscribers that you can market to.
But what do you do with this list?
The answer is simple: send them valuable content that helps them solve their problems. This can be in the form of blog posts, ebooks, courses, or even helpful advice.
By providing value to your subscribers, you’ll build trust and credibility. And when they’re ready to buy, they’ll think of you first.
So there you have it. Now you know everything there is to know about squeeze pages. Just remember to keep it simple, focus on the benefits, and make it easy for people to sign up. And most importantly, don’t forget to test and optimize.
Here are some steps you’ll want to take after your page is finished squeezing:
Deliver the Goods – You’ve got a list of new subscribers. Now it’s time to deliver on what they signed up for. This could be in the form of blog posts, checklists, ebooks, courses, or helpful advice. If you said you’d give them an ebook, make sure they get the ebook. If you promised a video, send them the video. The moment they sign up is when they’re most interested in what you have to say. You want to ensure you deliver on that interest as soon as possible.
Show a “Thank You” Page – A “thank you” page is a great way to show your appreciation for subscribing and give them something extra. This could be in the form of an exclusive video, additional resources, or even just a handwritten thank-you note. Whatever you do, make sure it’s something that will add value to their experience.
Push Lead Info Into Your CRM – If you’re using a CRM (customer relationship manager), this is the time to push your new lead info into it. This way, you can start tracking your interactions with them and segmenting them into different lists.
Send an Immediate Email – An email is a great way to introduce yourself, thank them for subscribing, and give them a little something extra.
Follow Up with Drip Marketing – Drip marketing is a great way to keep your subscribers engaged. It’s a method of sending out automated emails over time designed to nurture your relationship with the subscriber. This could be an email course, a series of helpful tips, or even just weekly updates.
Create a follow-up email sequence: You’ll want to send new leads a series of emails introducing them to your business, building trust, and eventually making a sale.
Set up an automated welcome message: This is the first email new leads will receive after opting in. Use this opportunity to thank them for subscribing and give them a brief overview of what they can expect from your emails.
By following these steps, you’ll be able to turn one-time visitors into lifelong customers. So don’t wait. Get started on your squeeze page today.
So, Do Squeeze Pages Work?:
Squeeze pages typically see some of the highest conversion rates compared to other types of lead capture forms. They’re effective because they are designed to get people to sign up for your offer.
And when done right, they can be extremely successful. Just remember to focus on the benefits, use social proof, and keep it short and sweet. And most importantly, don’t forget to test & optimize. If you do all these things, you’ll be well on creating a squeeze page that converts.
The final verdict:
The Squeeze page is an excellent way to collect email addresses and create a lead funnel. It is easy to set up and use, and the benefits are clear. The Squeeze page allows you to quickly and easily collect information from potential customers, which can help you generate leads and close sales.
Squeeze converts better than other types of lead capture forms. Squeeze is the way to go if you’re looking to increase your conversion rate and get more leads.
If you’re still unsure whether a squeeze page is right for you, I’ve put together a list of pros and cons to help you make up your mind.
Pros:
- Simple and easy to set up
- It can be used to generate leads quickly
- Conversion rates are typically higher than other types of lead capture forms
- Allows you to collect information from potential customers easily
Cons:
- It May require some testing to find the right offer and copy that converts
- Not all traffic will be ready to subscribe right away, so you may lose some potential leads in the process
All in all, I believe the pros outweigh the cons regarding squeeze pages. They’re simple to set up, have a high conversion rate, and allow you to collect valuable information from potential customers. If you want to increase your conversion rate and get more leads, I recommend trying them. Thanks for reading; I hope this was helpful.