Do you need help deciding between Unbounce and HubSpot?
Landing pages are an important part of any digital strategy, but with so many options on the market, it can be hard to decide which is best for your business.
In this blog post, we compare two of the top players in landing page software—Unbounce and Hubspot—so that you can make an informed decision when choosing the right platform for your needs.
You’ll get a better understanding of how both tools measure up when it comes to features such as support options, usability, pricing structures, and more. With our detailed comparison guide, all your questions will be answered quickly and easily so you know exactly what each platform offers before making a purchase.
Read on now to learn why Unbounce vs. HubSpot might be just what you’re looking for.
So, Which software is better for you?
| Feature | Unbounce | HubSpot |
|---|---|---|
| Primary focus | Landing page builder & conversion optimization platform | All-in-one inbound marketing platform |
| Pricing | Pay-as-you-go | Tiered pricing |
| Features | Drag-and-drop landing page builder, A/B testing, dynamic text replacement, lead capture forms, AI-powered tools, integrations with other marketing tools | Landing page builder, email marketing, A/B testing, CRM, marketing automation, analytics, and more |
| Customer support | Live chat, email, phone support | Live chat, email, phone support |
| Target audience | Businesses of all sizes that need to create high-converting landing pages | Businesses of all sizes that need a comprehensive inbound marketing platform |
Unbounce Overview
Unbounce is a powerful landing page builder designed to empower businesses with the ability to create and publish high-converting landing pages effortlessly, even without any coding skills. With its intuitive drag-and-drop editor, extensive template library, and robust A/B testing toolkit, Unbounce offers users the flexibility to experiment with and optimize multiple variations of landing pages for maximum results.
In addition to its core features, Unbounce also provides lead generation forms, attention-grabbing pop-ups, and sticky bars, all aimed at enhancing conversion rates and driving business growth.
Whether you’re a seasoned marketer or a small business owner looking to boost your online presence, Unbounce offers a comprehensive suite of tools and resources to help you achieve your conversion goals with ease.
Interested in giving Unbounce a try? Take advantage of this exclusive Unbounce Coupon Code.
HubSpot Overview
HubSpot is a comprehensive inbound marketing and sales software designed to help businesses attract, engage, and delight customers. While its primary focus is not on landing pages, HubSpot offers users the ability to create and publish landing pages through its HubSpot Marketing Hub platform.
In addition to landing page creation, HubSpot also includes features such as email marketing, social media management, lead nurturing, and customer relationship management (CRM). With its all-in-one approach, HubSpot aims to streamline marketing and sales processes, making it a popular choice for businesses of all sizes.
Unbounce Vs. HubSpot: A Comparison
Design and Customization
Unbounce provides users with a drag-and-drop interface that allows them to customize their landing pages easily. The platform offers over 100 templates to choose from, and they are all mobile-responsive. Unbounce also has a built-in image editor that allows you to edit images in your browser without leaving the platform.
On the other hand, HubSpot offers a more comprehensive suite of tools, including a landing page builder. HubSpot’s landing page builder is also easy to use, and it integrates well with the rest of the marketing tool suite. Although it has fewer templates, HubSpot provides more customization options.
Lead Capture Forms
Lead capture forms are essential for converting website visitors into leads. Unbounce and HubSpot both have form builders that allow you to create custom forms for capturing leads.
Unbounce’s drag-and-drop form builder is easy to use and gives you complete control over the design and layout of your forms. It also has conditional logic, which allows you to show or hide fields based on a user’s previous selection.
In contrast, HubSpot’s form builder is part of its CRM and marketing automation system, which means it’s more complex than Unbounce’s. It offers advanced features, such as progressive profiling, which automatically gathers information about your leads over time and reduces the number of fields they have to fill out.
Ease of Use
Unbounce is user-friendly, with an intuitive drag-and-drop editor that enables you to create pages with ease. The platform allows you to create pages and run tests without needing any coding experience. Unbounce also offers a library of helpful guides and video tutorials that help new users learn the ropes.
HubSpot, on the other hand, is a more complex platform with a steeper learning curve. Its interface can feel overwhelming, especially for beginners.
However, they have also put together extensive documentation, including courses, support pages, and video tutorials to help users.
Analytics & Reporting
Unbounce and HubSpot both provide robust analytics and reporting features to track the performance of your landing pages. Unbounce offers a simple dashboard with basic metrics such as views, conversions, and conversion rates. It also allows you to set up A/B tests to compare the performance of different page variations.
HubSpot, on the other hand, provides more comprehensive analytics by integrating with their CRM and marketing automation software. This allows you to track the entire customer journey, from page views to conversions and beyond.
It also offers advanced reporting features, such as attribution reports that help you understand the impact of different touchpoints on your leads.
A/B Testing
A/B testing allows you to compare the performance of two different versions of a landing page, helping you understand which version performs better. Unbounce has a built-in A/B testing feature that allows you to test not only whole pages but also individual elements like headlines, images, and call-to-action buttons.
HubSpot also offers an A/B testing feature as part of its landing page builder, but it’s not as comprehensive as Unbounce. HubSpot’s A/B testing feature only allows you to test whole pages, not individual elements.
Integrations Capabilities:
Integrations are essential for any marketing tool to work seamlessly with other tools and platforms. Both Unbounce and HubSpot offer a wide range of integrations, making it easier to connect your landing pages with your other marketing and sales tools.
Unbounce integrates with popular email marketing services like MailChimp, AWeber, and Constant Contact, as well as with CRMs like Salesforce and Zoho. It also has integrations for social media platforms like Facebook, Twitter, and LinkedIn.
HubSpot, on the other hand, offers a more extensive range of integrations due to its all-in-one marketing platform. It integrates with various email marketing services, CRMs, social media platforms, e-commerce tools, and more. This integration capability makes HubSpot a more versatile tool for marketers.
Unbounce Vs. HubSpot: Pricing Structure
When choosing a landing page builder or marketing automation tool, the pricing structure is an important factor to consider. Both Unbounce and HubSpot provide several pricing plans to cater to different business needs.
Unbounce Pricing Structure
Unbounce offers several pricing plans.
- Launch Plan: $90 per month ($81 per month if billed annually). This Plan includes unlimited landing pages, pop-ups, and sticky bars.
- Optimize Plan: $135 per month ($122 per month if billed annually). In addition to the Launch plan features, this Plan also offers AI copywriting assistance.
- Accelerate Plan: $240 per month. This Plan is designed for businesses that need more conversions and visitors.
- Concierge Plan: $625 per month. This Plan is ideal for businesses with high conversion needs.
Note: Unbounce offers a 14-day free trial for new users.
HubSpot Pricing Structure
HubSpot’s pricing structure is divided into bundles:
- Free Tools: HubSpot offers a range of free tools for CRM, Marketing, Sales, and Service.
- Starter Plans: Starting at $45 per month, these plans offer basic features for small businesses.
- Professional Plans: Starting at $800 per month, these plans offer a full suite of marketing, sales, service, and CRM tools.
- Enterprise Plans: Starting at $1,200 per month, these plans are designed for advanced business needs.
They offer all the features of the Professional Plan, plus additional advanced tools and support.
Note: HubSpot also offers a free trial for new users.
Which Pricing Structure is Right for You?
When it comes to pricing, both Unbounce and HubSpot offer options for businesses of all sizes. However, their pricing structures are tailored towards different needs.
- If you are a small business looking for basic lead generation tools, Unbounce’s Launch or Optimize plan may be sufficient for your needs. However, if you need more advanced features and support, HubSpot’s Starter Plans may be a better fit.
- For businesses with higher conversion needs, such as e-commerce stores or large companies with high website traffic, Unbounce’s Accelerate or Scale plan may be the best option. Similarly, HubSpot’s Professional or Enterprise plans would provide a more comprehensive suite of tools and support.
Ultimately, the decision between Unbounce and HubSpot should be based on your specific business needs and goals. Both platforms offer free trials, allowing you to test out their features before committing to a plan. Take advantage of these trials to determine which platform best suits your needs and budget.
Value for Money Analysis
Both Unbounce and HubSpot offer significant value for money, but in different ways.
Unbounce focuses on providing powerful, conversion-optimized, and easy-to-use landing page, pop-up, and sticky bar design tools, with pricing based on the number of conversions and visitors you need. Its lower-cost plans offer considerable value for small businesses and startups looking to boost their online presence.
HubSpot, on the other hand, is a comprehensive marketing, sales, and service platform. While its plans are more expensive, they include a wide range of tools that go beyond landing page design. For larger businesses or those looking for a complete marketing solution, HubSpot may represent better value.
Ultimately, the best choice depends on your specific business needs and budget.
Unbounce Vs HubSpot: Customer Support:
Both Unbounce and HubSpot offer customer support through a variety of channels, including email, phone, and chat. However, their approaches to customer support differ.
Unbounce offers 24/7 email and chat support for all plans, with phone support available only on higher-priced plans. They also have a knowledge base and community forum where users can find helpful resources and answers to common questions.
HubSpot, on the other hand, offers 24/7 support for all plans through email, phone, and chat. They also have a robust knowledge base and community forum, as well as a dedicated customer success manager for higher-priced plans.
In terms of customer satisfaction, both Unbounce and HubSpot have positive reviews from users regarding their customer support experience. However, HubSpot’s more comprehensive support options may give them an edge for businesses looking for a high level of support and guidance.
Conclusion: Which is the Better Option?
In conclusion, the better option between Unbounce and HubSpot depends largely on your individual business needs. If you’re searching for a solution solely for creating stunning, conversion-optimized landing pages, Unbounce is a cost-effective choice offering excellent functionality.
However, if you need a more comprehensive platform that integrates marketing, sales, service, and CRM tools, HubSpot is the ideal investment.
Remember, the choice isn’t about which platform is superior; it’s about which one aligns best with your business goals and budget. Evaluate your needs thoroughly, make use of the free trials both platforms offer, and make an informed decision that will help propel your business forward.
Whichever option you choose, both Unbounce and HubSpot are powerful tools that can significantly enhance your digital marketing efforts.
So why wait? Start exploring the features of these platforms today and take your business to new heights! Let us know in the comments which platform you prefer and why.
Frequently Asked Questions
What is better than Unbounce?
While Unbounce is an excellent tool for creating landing pages and optimizing conversions, some businesses may find better value in comprehensive marketing platforms like HubSpot.
HubSpot not only includes landing page design but also offers a suite of features like CRM, email marketing, and marketing automation. However, what’s “better” depends on your specific business needs and budget.
Is Unbounce worth it?
Unbounce is worth considering if your primary focus is on lead generation and landing page creation. It’s user-friendly and offers a great interface for creating landing pages quickly.
With its robust A/B testing capabilities and conversion optimization tools, you can create landing pages that convert. But do analyze your business needs and budget before making a decision.
What does Unbounce do in HubSpot?
Unbounce primarily complements HubSpot by enhancing its landing page creation capabilities. You can create and test beautiful, high-converting landing pages in Unbounce and then integrate these directly into your HubSpot marketing campaigns.
Does HubSpot integrate with Unbounce?
Yes, HubSpot can seamlessly integrate with Unbounce. This integration allows you to send leads and data from your Unbounce landing pages directly into your HubSpot CRM or marketing automation system. This way, you can track all your leads in one place and automate follow-up activities.