Unbounce Vs Convertri: A Head-to-Head Comparison

Not sure which landing page builder is right for you?

Landing pages are a crucial part of converting website visitors into customers. But it takes time to know which landing page builder is the best fit for your business needs. That’s why we’re comparing Unbounce and Convertri, two top-rated page builders, head-to-head in this blog post.

We’ll be looking at their features, design capabilities, ease of use, and pricing—so you can make an informed decision about which one fits with your goals and budget.

Read on now to get a detailed look at Unbounce vs Convertri.

Overview of Unbounce

what is unbounce

Unbounce was founded in 2009 by CEO Rick Perreault, along with five co-founders in Vancouver, British Columbia. The company was established with the goal of empowering marketers to create and test custom landing pages without needing any coding knowledge.

Since its inception, the platform has been used to study more than 64,000 landing pages with 74 million visitors, allowing the team to understand what works and what doesn’t when it comes to landing page design.

Key Features of Unbounce:

Unbounce offers a plethora of features designed to optimize conversions. Here are a few noteworthy ones:

  • Drag-and-Drop Builder: Allows for easy creation of landing pages without the need for any coding skills.
  • Customizable Templates: Provides a wide variety of templates that can be customized to fit your brand and campaign needs.
  • A/B Testing: This lets you compare different versions of your landing page to see which performs better.
  • Dynamic Text Replacement: Adjusts the text on your landing page to match the keywords in your ads, increasing relevancy and boosting conversions.

Pros of Using Unbounce:

  • Unbounce offers a flexible and powerful landing page builder suitable for all screen sizes.
  • The platform has a robust A/B testing feature that allows marketers to test different landing page elements and choose the most effective.
  • Unbounce’s dynamic text replacement feature can help increase conversions by making landing pages more relevant to visitors.

Cons of Using Unbounce:

  • Some users may find the platform a bit pricey, especially for small businesses or startups.
  • There might be a learning curve for those who need to become more familiar with landing page builders.

Ideal User Base for Unbounce

Unbounce is ideal for marketers and small and medium-sized businesses looking to create custom landing pages without needing to code. It’s also suitable for those who want to conduct thorough A/B testing to optimize their landing pages for conversions.

Stay tuned for our analysis on Convertri in the following section.

Overview of Convertri

what is convertri

Andy Fletcher founded Convertri because he believed that landing page platforms could be improved. He continues to maintain this belief, which is why Convertri is constantly evolving.

Neil Murton, a friend of Andy, was present at the inception of Convertri, highlighting the collaborative nature of its creation. While it may have a different history than some other platforms, Convertri has quickly made a name for itself in the field.

Key Features of Convertri:

Convertri offers several features designed to optimize the creation and performance of landing pages. Here are some of the key ones:

  • Easy-to-use Interface: Convertri provides an intuitive interface, making it easy for users to design and launch their landing pages.
  • Accelerated Page Technology: This feature ensures that your landing pages load quickly, enhancing user experience and boosting conversion rates.
  • A/B Split Testing: Like Unbounce, Convertri allows users to test different versions of their landing pages to determine which one performs better.
  • Dynamic Text Replacement: This feature adjusts the text on your landing pages to match the keywords in your ads, increasing relevancy and improving conversions.

Pros of Using Convertri:

  • Convertri’s easy-to-use interface makes it a good choice for beginners or those who prefer a more straightforward design process.
  • The platform’s accelerated page technology can help enhance user experience and boost conversions by reducing page load times.
  • Convertri also offers A/B split testing and dynamic text replacement features, allowing users to optimize their landing pages for maximum effectiveness.

Cons of Using Convertri:

  • As a newer platform, Convertri may have a different proven track record than some users are looking for.
  • Some users may find the platform’s pricing to be on the higher side.

Ideal User Base for Convertri

Convertri is ideal for individuals and businesses looking for an easy-to-use landing page builder that offers advanced features like A/B testing and dynamic text replacement. It’s also suitable for those who prioritize page load times and are looking for a platform that can help optimize this aspect.

In conclusion, both Unbounce and Convertri offer valuable features for creating and optimizing landing pages. Your choice between the two will depend on your specific needs, budget, and preferences.

Detailed Comparison: Unbounce vs Convertri

When it comes to online marketing tools, creating high-converting landing pages or sales funnels is crucial for success. Unbounce and Convertri are two highly popular choices that many marketers turn to.

But which one is the ideal tool for your specific needs? To help you make an informed decision, let’s delve deeper into a detailed comparison of these two platforms, scrutinizing their drag-and-drop editors, landing page templates, and conversion tracking capabilities.

Drag-and-drop editors

Unbounce and Convertri both feature user-friendly drag-and-drop editors that empower you to create professional-grade landing pages without requiring any coding expertise. This functionality presents a level playing field for those who may need more extensive technical skills but still desire to create high-quality pages.

However, there’s a subtle distinction between the two. Unbounce leans more towards landing page creation, offering a range of features designed to optimize single-page experiences.

In contrast, Convertri emphasizes funnel building, providing tools specifically aimed at guiding your audience smoothly through the buyer’s journey. If your marketing strategy heavily relies on comprehensive funnel structures, then Convertri could be the more fitting choice for you.

Landing Page Templates

When it comes to landing page templates, both Unbounce and Convertri offer impressive options to streamline the page creation process.

Unbounce takes the lead with its wide variety of customizable conversion-optimized landing page templates. These templates are not only professionally designed but also fully adaptable, allowing you to tailor them to your brand’s style and objectives.

On the other hand, Convertri excels in providing a selection of pre-designed funnels. These ready-to-use funnels can be particularly advantageous for executing multi-step marketing campaigns. Each funnel is meticulously crafted, enabling you to effortlessly guide your prospects through every stage of the sales process.

Whether you prefer the versatility of Unbounce’s landing page templates or the efficiency of Convertri’s pre-designed funnels, both platforms offer valuable resources for optimizing your marketing efforts.

Conversion tracking

In today’s data-driven marketing landscape, having robust conversion tracking capabilities is non-negotiable. Both Unbounce and Convertri excel in this regard, offering comprehensive conversion tracking features that allow you to gauge the effectiveness of your landing pages and funnels.

Unbounce provides detailed analytics and insights, empowering you to discern what’s working and what’s not. It offers a user-friendly interface and a wide range of customizable templates to create high-converting landing pages. With its A/B testing functionality, you can experiment with different variations and optimize your campaigns for maximum results.

On the other hand, Convertri also offers advanced conversion tracking features. It provides real-time analytics and heatmaps to visualize user behaviour on your landing pages. Convertri’s lightning-fast page load times ensure a seamless user experience, reducing bounce rates and increasing conversions. It also integrates with popular marketing tools, enabling seamless data synchronization and campaign optimization.

Both Unbounce and Convertri are powerful tools for conversion tracking, but the choice depends on your specific needs and preferences. Consider factors such as ease of use, customization options, and integration capabilities to make an informed decision that aligns with your marketing goals.

A/B Testing

When it comes to optimizing your landing pages or sales funnels, A/B testing is a crucial feature. Both Unbounce and Convertri offer this functionality, allowing you to test different versions of your pages and determine what resonates best with your audience.


  • Unbounce provides a robust A/B testing platform with a user-friendly interface. It offers an intuitive drag-and-drop editor, making it easy to create and test various page designs.
  • With Unbounce, you can conduct A/B tests on different elements of your landing pages, such as headlines, images, call-to-action buttons, and more.
  • Unbounce provides detailed analytics and reporting, giving you insights into the performance of each variant, conversion rates, and other valuable data.


  • Convertri also offers powerful A/B testing capabilities, allowing you to experiment with different page versions and optimize your conversions.
  • With Convertri, you can easily create multiple variations of your pages and split your traffic to test their performance.
  • Convertri provides real-time analytics and conversion tracking to help you make data-driven decisions and improve your marketing campaigns.

Tracking & Analytics

Both Unbounce and Convertri excel in offering robust tracking and analytics capabilities. These tools are essential for measuring the success of your campaigns and gaining valuable insights into their performance.

Unbounce provides comprehensive tracking and analytics features that allow you to monitor and analyze various metrics, including conversion rates, click-through rates, and engagement. The platform offers detailed reports and visualizations, making it easy to understand the effectiveness of your campaigns and identify areas for improvement.

Convertri also offers robust tracking and analytics functionality. It provides real-time data on important metrics, such as page views, conversions, and bounce rates. With Convertri, you can easily track the performance of your campaigns and optimize them based on data-driven insights.

Both Unbounce and Convertri enable you to make data-informed decisions to optimize your campaigns and drive better results. But Unbounce sets itself apart by offering extensive customization and advanced features that make it easy to create unique landing pages, and A/B test their performance. These powerful capabilities make Unbounce an ideal choice for marketers looking to maximize their conversions.

Pops & Sticky Bars

Both Unbounce and Convertri offer different approaches for utilizing popups and sticky bars to engage your audience and boost conversions.

Unbounce provides dedicated popups and sticky bars as part of its comprehensive suite of conversion tools. These tools are explicitly designed to capture your audience’s attention and drive them towards conversion. With Unbounce, you have access to customizable templates and advanced targeting options, allowing you to create highly effective popups and sticky bars tailored to your specific goals.

On the other hand, Convertri may not advertise popups and sticky bars as explicit features. Still, it offers a wide range of dynamic elements that can serve similar purposes. These dynamic elements, such as countdown timers, exit intent triggers, and embedded opt-in forms, can be creatively used to create engaging experiences and capture leads effectively.

The key is to find the option that best suits your needs and priorities. Both Unbounce and Convertri provide powerful conversion optimization tools, enabling you to create highly effective campaigns with minimal effort.

Ultimately, the choice between Unbounce and Convertri will come down to your particular requirements and preferences. Whichever solution you choose, you can rest assured that it will help you to optimize your campaigns and maximize conversions.

Form Builder

Both Unbounce and Convertri offer powerful form builders that are essential for capturing leads and facilitating interactions with your audience.

Unbounce’s form builder provides a user-friendly interface with a wide range of customization options. It allows you to create custom forms tailored to your specific needs, with features like drag-and-drop functionality, pre-designed form templates, and advanced form validation.

On the other hand, Convertri’s form builder also offers a robust set of features. It provides an intuitive interface that allows you to create and customize forms easily. With Convertri, you can choose from a variety of form templates and customize them to match your brand. It also includes advanced form validation options to ensure data accuracy.

Both Unbounce and Convertri’s form builders are designed to streamline the form creation process and help you capture leads effectively. The choice between the two ultimately depends on your specific requirements and preferences.

Pre-made Templates

Unbounce and Convertri both offer a wide range of pre-made templates that can significantly accelerate the process of creating web pages.

Unbounce provides a diverse selection of customizable landing page templates, while Convertri offers a variety of pre-designed funnels. The choice between the two largely depends on your marketing strategy and whether you prioritize standalone landing pages or comprehensive sales funnels.

Unbounce excels in providing a robust set of features specifically tailored for creating high-converting landing pages. Their templates are highly customizable, allowing you to design pages that align with your brand and marketing goals. With Unbounce, you have the flexibility to optimize your landing pages for maximum conversions through A/B testing, dynamic text replacement, and other advanced features.

On the other hand, Convertri focuses on delivering pre-designed funnels that seamlessly guide visitors through the entire sales process. Their templates are optimized for creating sales funnels that include multiple steps, such as opt-in pages, sales pages, upsells, and thank-you pages.

Convertri’s drag-and-drop editor simplifies the process of building complex funnels, making it an ideal choice for marketers who want to create all-encompassing sales experiences.

Ease of Use

Unbounce offers a user-friendly interface with an intuitive drag-and-drop builder, making it easy even for beginners to create professional-looking landing pages. It also provides pre-designed templates that can be customized according to your needs. However, some users have reported a learning curve when first using the platform.

On the other hand, Convertri is known for its straightforward and easy-to-use interface. Users can quickly design and launch their landing pages without any technical expertise.

Similar to Unbounce, Convertri also offers pre-made templates that can be customized. However, as a relatively new platform, users may encounter fewer resources for troubleshooting or learning how to use the platform to its full potential.

Design Capabilities

Unbounce and Convertri both offer powerful design capabilities for creating landing pages.

With Unbounce, you have access to a drag-and-drop builder that allows for flexible design and layout options. You can choose from over 100 customizable templates or start from scratch if you prefer. One standout feature of Unbounce is its dynamic text replacement, which helps increase conversions by making your landing pages more relevant to visitors.

On the other hand, Convertri also provides a drag-and-drop editor. Still, its main advantage lies in its accelerated page technology. This ensures quick loading times, enhancing user experience and boosting conversion rates. While Convertri offers a good range of templates, it may not be as extensive as Unbounce. Similar to Unbounce, Convertri also includes dynamic text replacement functionality.

Both Unbounce and Convertri offer robust design capabilities. Still, the choice between them may depend on your specific needs and priorities.


Unbounce and Convertri both offer a robust selection of integrations, enhancing their functionality and user experience.

Unbounce, for instance, boasts over 100 integrations, spanning categories such as analytics, CRM, email marketing, and more. It integrates seamlessly with platforms like Zapier, Salesforce, and HubSpot, providing users with a comprehensive toolkit to optimize their landing pages and marketing campaigns.

On the other hand, Convertri, while offering fewer integrations compared to Unbounce, provides direct integrations with some of the most popular marketing tools. Key integrations include ActiveCampaign and MailChimp, thereby catering to the essential needs of marketers.

Both platforms offer a fairly comprehensive suite of integrations, helping users streamline their marketing efforts and improve efficiency. However, the number and variety of integrations available on Unbounce are relatively more extensive.

Pricing: Unbounce Vs Convertri

When we examine the pricing models of Unbounce and Convertri side by side, some differences emerge.

convertri pricing comparison

Convertri operates on a simple structure with two options: Pro Monthly at $99 per month and Pro Yearly at $899 per year, which equates to around $75 per month if a user commits to a full year.

unbounce pricing comparison

Unbounce, on the other hand, offers more tiers in its pricing structure. Its ‘Launch’ package is priced at $99 per month, equal to Convertri’s monthly rate.

However, it also offers ‘Optimize’ at $145 per month, ‘Accelerate’ at $240 per month, and ‘Concierge’ starting at $625 per month. Essentially, Unbounce has options that may suit a broader range of requirements and budgets.

In terms of value for money, it ultimately depends on the individual needs and budgets of users. If you’re looking for a more straightforward, no-frills tool, Convertri’s pricing structure might be more suitable.

However, you require more extensive features and are willing to invest more. Unbounce’s higher-tier plans may provide better value. Remember, the real value lies in how effectively the tool meets your specific needs rather than the cost alone.

Customer Support

When comparing the customer support of Unbounce and Convertri, several vital factors stand out. Unbounce offers a wide range of support options, including a comprehensive self-service knowledge base, live chat, and email support. These avenues ensure prompt responses and satisfactory problem resolution. Unbounce’s support team is known for their professionalism and understanding of customer needs.

Convertri, on the other hand, provides email support and an extensive knowledge base. They also have a user community where customers can seek assistance from other users. While Convertri’s support team is also professional and responsive, they do not offer live chat support, which may result in longer response times in certain situations.

In conclusion, both Unbounce and Convertri provide excellent customer support. However, Unbounce has a slight advantage with its live chat function, allowing for more immediate resolution of customer concerns.

Nonetheless, both platforms strive to meet different aspects of customer needs, and your choice may depend on your personal preference for support communication.

Conclusion: Which platform is better for you?

In conclusion, when it comes to choosing between Unbounce and Convertri, it’s essential to consider your specific needs and goals. If you prioritize creating and designing high-converting landing pages, Unbounce is an excellent choice. With its focus on landing page building and conversion optimizations, it offers a solid platform for businesses.

On the other hand, if you require a more comprehensive tool for building complete sales or marketing funnels, Convertri is the way to go. Its clear focus on funnels makes it a versatile option.

Ultimately, the best platform for you is the one that aligns with your requirements and helps you achieve your objectives efficiently. Take the time to thoroughly evaluate your needs and goals before making a decision.

Frequently Asked Questions (FAQs)

Which is better, Unbounce or Convertri?

Both Unbounce and Convertri are excellent tools in their respective domains. The better option depends on your specific needs. If you’re focused on creating high-converting landing pages, Unbounce might be a better choice.

Conversely, if you need a comprehensive tool for building out sales funnels, Convertri could be more appropriate.

Can I use both Unbounce and Convertri simultaneously?

Yes, you can use both platforms simultaneously, depending on your needs. However, understanding the strengths and weaknesses of each tool will help you use them strategically and efficiently.

How should I decide between Unbounce and Convertri?

Evaluate your business needs and goals. If you need to create high-converting landing pages, go for Unbounce. If you need to develop comprehensive sales or marketing funnels, Convertri might be a better choice.

Remember, the best tool is the one that meets your specific requirements and helps you achieve your objectives most efficiently.

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