Unbounce Review (2024): Landing Page Builder Worth the Hype?

Unbounce Review: Summary

Unbounce is an exceptional landing page builder for marketers aiming to create and optimize pages without depending on developers. Its drag-and-drop interface facilitates the creation of customized landing pages, popups, and sticky bars.

The platform provides various templates to choose from. Plus, it allows for designing personal templates. With Unbounce, you can A/B test your pages, add custom scripts, and integrate with marketing tools like HubSpot, Marketo, and Salesforce.

Unbounce enables businesses to drive conversions and thrive in online advertising performance.

Unbounce Pros and Cons

Unbounce Pros:

  • Easy to use drag-and-drop editor with customizable templates.
  • The library contains 100+ proven high-converting templates.
  • Comes with sets of AI-powered tools that can help boost conversions and save time and money.
  • Its AI copywriting can be a great tool for writing landing page copy faster.
  • Unlike other landing page builders, Unbounce is not just a builder. It’s also a conversion optimization tool.
  • Unbounce is highly recommended software by top marketing experts.
  • Provides detailed analytics and insights.
  • Integrations with popular marketing tools like Salesforce, HubSpot, and Marketo.

Unbounce Cons

  • It can be expensive for smaller businesses or those with limited budgets.
  • No A/B testing features come with Launch Plan.
  • Sometimes customer service team can be slow to respond.

Affiliate Disclosure: We earn a commission if you make a purchase, at no additional cost to you. Thanks for supporting my business.

What is Unbounce?

what is unbounce

Unbounce is an AI-powered landing page builder that will help you create attractive, high-converting marketing campaigns without design or coding experience.

It helps marketers create, launch and optimize campaigns across multiple channels faster.

Unbounce has advanced features like real-time analytics, A/B testing, smart popups, dynamic content, and customizable templates, which enable even the most novice marketer to drive conversions quickly.

It also provides detailed analytics so you can track performance in real time, uncover insights, and tweak your campaigns for maximum results. This makes it an invaluable tool for any organization looking to increase its online presence and generate leads at scale.

On top of all that, Unbounce is affordable and easy to use, with intuitive drag & drop page-building capabilities, making it a great choice for small businesses. Plus, with its 24/7 support and extensive knowledge base, you’ll always have the help you need when building campaigns or troubleshooting issues.

Now let’s have a look at the Unbounce background:

Unbounce was founded in 2009 by Rick Perreault, its current CEO. The company is headquartered in Vancouver, British Columbia, Canada, and has provided landing page building and optimization solutions for small and medium businesses ever since.

Its mission is to help small-to-medium businesses improve their online marketing efforts by developing a platform that helps them create high-converting landing pages. Unbounce has been able to help numerous customers, including Hootsuite, Zola, and World Vision, achieve their online marketing goals.

As of 2020, Unbounce had 182 employees and continues to grow as it raises funds to develop its platform’s automation and personalization technology.

Thanks to the success of its customers, Unbounce has seen remarkable growth in recent years. It is now a leader in the industry, providing a platform that makes it easy for businesses to create high-converting landing pages quickly and easily.

What Sets Unbounce Apart from its Competitors?

Unbounce stands out from its competitors by offering a variety of unique features tailored to meet the needs of marketers and businesses worldwide. We’ll explore some of the standout features of Unbounce and what makes it an exceptional choice for businesses looking for optimized landing pages.

Smart Builder

One main feature that makes Unbounce stand out is its Smart Builder. This AI-assisted builder simplifies the process of creating landing pages that convert.

Smart Builder offers users a variety of options to create pages that adapt to their visitor’s preferences by tailoring headlines, CTAs, and images. This means that the pages you create are more likely to be relevant to your visitors, increasing conversions.

Conversion Rate Optimization Tools

Unbounce is not just a builder; it also offers a suite of conversion rate optimization tools. The platform provides users with some of the best tools, including popups, sticky bars, and A/B testing.

Users can use these tools to optimize their landing pages and the overall conversion flow. Unbounce’s Conversion Intelligence tools analyze your data and offer actionable recommendations that can help increase conversions.

Customizable High-Converting Templates

One of the best features of Unbounce is its vast library of customizable templates. There are over 100 high-converting templates for different types of landing pages, such as lead generation, click-through, and webinar pages.

These templates have been extensively tested and optimized, ensuring users get the best possible conversion rates.

Dynamic Text Replacement

Another great feature that sets Unbounce apart is Dynamic Text Replacement. This tool creates a personalized experience for each visitor coming to the site based on demographic and other customizable factors.

For example, if someone arrives from a Google Ad for a specific product, the page they land on will show the details for that product in real time. This makes landing pages more relevant to website visitors and ultimately drives more conversions.

In summary, Unbounce stands out from its competitors with dynamic features such as Smart Builder, customization of high-converting templates, and conversion rate optimization tools.

Its Dynamic Text Replacement feature allows you to create a personalized visitor experience to increase conversion rates.

Suppose you’re looking for a landing page builder that delivers exceptional value with a user-friendly interface, targeted conversion optimization tools, and exceptional customer support. In that case, Unbounce is the perfect option for all your online marketing needs.

Who is Best Suited For Unbounce?

Unbounce is a landing page builder platform that is best suited for marketing teams, small businesses, and eCommerce businesses. Here’s who it’s ideal for:

  • Small businesses: Unbounce’s drag-and-drop builder and customizable templates make it easy for small businesses to create professional-looking landing pages without hiring expensive developers and designers.
  • eCommerce businesses: Unbounce can help optimize conversion rates by creating and optimizing product pages.
  • Marketing teams: Unbounce’s A/B testing capabilities make it easy to test different landing page versions to determine which are most effective in generating leads and sales.
  • Agencies: Unbounce is a great option for agencies that need to create and optimize multiple landing pages for clients.
  • SaaS: Unbounce is an ideal platform for SaaS companies who need to create and optimize lead generation for their product landing page.
  • B2B Marketing: Its conversion rate optimization tools help B2B companies to easily create and optimize lead generation forms.

Overall, Unbounce is an excellent tool for anyone who wants to create high-converting landing pages quickly and efficiently, without relying on technical skills or coding knowledge.

Unbounce features:

1. Drag-and-drop builder

Unbounce’s drag-and-drop builder makes it easy to create custom landing pages without any coding or design experience.

The interface is simple, intuitive, and user-friendly, enabling even the most novice marketer to create a high-converting landing page in minutes.

Plus, the builder includes pre-designed templates that you can customize to align with your brand. With the drag-and-drop builder, hiring a designer or developer is unnecessary, saving you time and money.

2. A/B testing

A/B testing is an essential feature for any online marketer, and Unbounce makes it easy to test different landing page variations to determine which one performs best.

You can create multiple versions of your page and test them against each other to see which one drives more conversions. The platform also provides in-depth analytics and reports to help you analyze your test results and make data-driven decisions.

3. Smart Traffic

Smart Traffic is a feature that automatically sends traffic to the page with the highest conversion rate. It uses machine learning to analyze user behavior and determine which landing page they are most likely to convert from.

It optimizes the performance of your landing pages and maximizes the marketing campaign’s effectiveness without requiring any effort from the user.

4. Popups & Sticky bars

Unbounce’s popup and sticky bar feature allows you to add targeted, high-converting messages to your landing pages. These popups and sticky bars can help increase engagement, reduce bounce rates, and promote key offers or products.

With Unbounce’s targeting options, you can display these messages to specific visitor segments, such as new visitors, returning visitors, or visitors who have abandoned their carts.

5. High-converting landing page templates

Unbounce offers a variety of pre-designed landing page templates that are optimized for conversion. These customizable templates allow you to match them to your brand and campaign objectives.

With high-converting landing page templates, you can save time and optimize your campaigns for success.

6. Dynamic text replacement

Another unique feature offered by Unbounce is dynamic text replacement. With this feature, you can personalize your landing pages by dynamically replacing keywords and content based on a visitor’s search query.

This can increase engagement and conversions by giving visitors a more personalized experience.

7. Smart Builder

Smart Builder is an AI-powered feature that analyzes your landing page’s content and provides suggestions for improvement.

It uses machine learning to give users specific recommendations on optimizing their pages and increasing conversions. This feature has helped businesses improve landing pages and run more effective marketing campaigns.

8. Smart Copy

Smart Copy is another AI-powered feature that analyzes ad copy for landing pages and provides suggestions for optimization. It helps users create ad copy that resonates with different target audiences and increases conversions.

With Smart Copy, businesses can significantly increase the effectiveness of their ads and achieve a higher return on investment.

9. AMP Landing Pages

AMP Landing Pages is a feature that enables users to create landing pages that load quickly on mobile devices.

It’s a great feature for businesses that want to target mobile users and ensure that their landing pages load quickly. AMP Landing Pages have been shown to reduce bounce rates and increase conversions on mobile devices.

10. Custom Domain

Custom Domain is a feature that allows users to use their domain instead of the Unbounce domain.

It’s perfect for businesses wanting to create a more professional appearance and increase brand recognition. Custom Domain ensures that your landing pages look professional and are consistent with your brand identity.

Can Unbounce be integrated with other marketing tools?:

Yes, Unbounce can be integrated with other marketing tools. Its extensive Zapier integration allows you to connect it to more than 2,000 different tools and services, from CRMs to webinars.

It also has native integrations with popular marketing platforms like HubSpot, Salesforce, and Marketo.

With these integrations, you can easily collect leads, track visitor behavior, and analyze landing page performance across all platforms. This makes coordinating marketing efforts across multiple tools easy, ensuring better results.

Overall, Unbounce is an excellent option for businesses looking to run sophisticated campaigns using various tools. Its integration capabilities make it a great choice for businesses that need to coordinate marketing efforts across multiple platforms.

Do they have WordPress Site plugins?

For businesses that use WordPress as their primary CMS, Unbounce’s WordPress plugin is a must-have feature. With the plugin, you can easily create landing pages directly within WordPress without navigating to the Unbounce platform.

The plugin also features an easy-to-use drag-and-drop editor, making it simple to customize landing pages. This feature is useful for businesses that want to integrate landing page creation into their existing WordPress workflows.

Does Unbounce offer a free trial?

Yes, Unbounce offers a 14-day free trial. With this offer, you can try the product for two weeks without spending a dime.

You have access to all of Unbounce’s features during this period to get a good feel of what the platform offers before making an investment.

The free trial also allows you to build multiple landing pages and test them to find the one that best suits your needs. This means that with Unbounce, you don’t need to commit right away – giving it a try first doesn’t hurt.

After the 14-day trial has expired, you may decide whether or not Unbounce is right for your business and move forward with a paid subscription.

If you think Unbounce isn’t right for your business, cancel before 14 day trial period so you won’t be charged for it.

Unbounce Pricing: Which Plan Is Right For You?

Unbounce offers four pricing plans: Launch, Optimize, Accelerate, and Concierge. Let’s review each plan in detail:

Launch Plan

The Launch Plan is ideal for small businesses and startups that need to create and test new landing pages quickly and easily. This plan starts at $74 per month (when paid annually) and includes up to 500 conversions, 20,000 visitors, and unlimited landing pages and popups.

You’ll also get access to Unbounce’s drag-and-drop page builder, A/B testing, and integration with popular email and marketing tools.

Optimize Plan

The Optimize Plan is designed for small to medium-sized businesses that need advanced features to improve their conversion rates. This plan starts at $109 per month (when paid annually).

It includes up to 1,000 conversions, 30,000 visitors, and all the features of the Launch plan, plus access to Smart Traffic (an AI-powered tool that automates A/B testing), dynamic text replacement, and AMP landing pages.

Accelerate Plan

The Accelerate Plan is suitable for growing businesses that need to scale their marketing efforts and maximize their ROI. This plan starts at $180 per month (when paid annually).

It includes up to 2,000 conversions, 40,000 visitors, and all the Optimize plan features, plus additional benefits such as customer support via chat, phone, email, and access to expert coaching sessions.

Concierge Plan

The Concierge Plan is ideal for enterprise-level businesses that need a tailored solution to meet their unique needs and goals. This plan offers a custom pricing model based on your requirements, including complete conversions, visitors, and landing pages.

You’ll also get a dedicated account manager, API integrations, and advanced features such as page migration, multi-user dashboards, and more.

In conclusion, Unbounce offers a variety of pricing plans that cater to businesses of all sizes and needs. When choosing an Unbounce plan, consider the features and benefits that align with your digital marketing goals.

The launch plan may be perfect for you if you have a small business with low traffic. The optimized plan is a better option if you need better optimization features and A/B testing. The Accelerate plan is the way to go if you have high traffic and need advanced integrations.

Finally, if you require customized strategies and advanced support, the concierge plan is the ideal choice. With Unbounce, you can create a successful marketing campaign that attracts, engages, and converts your target audience.

How’s the Customer Support of Unbounce?:

Unbounce is well-known for its intuitive landing pages that convert visitors into leads. But what about their customer support? Let’s see how they measure up.

Unbounce’s help center is first-rate, with detailed guides on page setup and A/B testing. The support team is on hand for live chat or email.

Customers receive answers quickly, typically within 24 hours, and regular users can upgrade to priority support with response times as fast as one hour. 

Overall, Unbounce’s knowledgeable and friendly team provides first-class customer support. 

Are there Unbounce Alternatives?

Yes, Unbounce is not the only landing page tool available.

If you are in the market for a landing page builder, Unbounce is a great choice. But if you’re looking for something different, several alternatives could also meet your needs.

Here’s a review of some of the top Unbounce alternatives to consider: 


Leadpages is one of the most popular landing page builders and provides powerful features like ready-made templates, A/B testing capabilities, lead capture forms, and more. It’s easy to use and has an intuitive drag-and-drop design interface, making it ideal for beginners.


Instapage offers many similar features to Unbounce but emphasizes high-converting landing pages. Its features include:

  • Customizable page templates.
  • Easy integration with other marketing tools.
  • Advanced analytics to track your success.


Another great alternative is GetResponse, which provides a comprehensive suite of features for creating effective lead-capture forms, call-to-action buttons, and more. It also boasts an impressive email marketing feature that helps you create highly targeted campaigns and track their performance.


Last but not least is ClickFunnels, a powerful sales funnel builder with many cool features like opt-in funnels, order forms, automated emails, upsells/downsells, and more. If you’re looking for an all-in-one solution for your online business, ClickFunnels could be the perfect fit.

Regardless of which Unbounce alternative you choose, make sure to do your research so that you can find one that fits your needs and budget.

But remember – no matter which option you choose, it’s important to have a solid strategy to ensure your campaigns are successful. Good luck.

Is Unbounce Worth It?:

This review blog post may already give you an idea of whether Unbounce is worth it, but let’s take a closer look.

Unbounce offers an intuitive and easy-to-use platform to help you create high-converting landing pages with minimal effort. It also includes powerful features like A/B testing capabilities, lead capture forms, and analytics comes with sets of AI-powered tools and more – making it an excellent choice for digital marketers of all levels. 

Not to mention, Unbounce has robust customer support, which can provide quick and helpful answers to your questions. 

Unbounce is worth trying, as it could be the perfect tool to help you grow your business. Whether you’re just starting or have been in the game for years – give Unbounce a try and see how it can help you succeed. 

In conclusion, Unbounce is a great choice for building effective landing pages that easily convert. With its intuitive platform, helpful customer support, and powerful features, Unbounce is undoubtedly worth the investment. So why not give it a try? You won’t regret it!

Final Thoughts on Unbounce Review

Unbounce offers an easy-to-use and powerful platform for creating landing pages, popups, and sticky bars that can be used to generate leads and increase conversions. It has various features, such as A/B testing, customizable page-building tools, analytics capabilities, responsive design options, integrations with marketing automation platforms, and more.

Overall, Unbounce is a great tool for marketers looking to improve the performance of their campaigns or create new ones from scratch quickly and efficiently.

The platform’s flexibility makes it ideal for businesses of any size looking to take control of their web presence. Plus, its user-friendly interface allows even those who don’t have much technical know-how to get up and running in no time.

Want to try Unbounce?

Ready to give Unbounce a spin? Unlock up to a whopping 35% discount and enjoy a generous 14-day free trial using this special Unbounce coupon code link. Don’t miss out on the chance to supercharge your marketing efforts!

Frequently Asked Questions

Is Unbounce pages legit?

Unbounce is a legit software offering various features that help businesses improve conversions. Many online reviews and testimonials from satisfied customers can attest to this. Unbounce is a highly recommended software by many online marketing experts and renowned publications in the industry.

How does Unbounce differ from other landing page builders?

Unbounce differs from other landing page builders because it offers more comprehensive features that accommodate digital marketing needs across different industries.

Its user-friendly platform provides complete creative freedom, allowing you to customize your pages from scratch or use a template.

Unbounce stands out because of its Conversion Intelligence technology, which uses AI-powered algorithms to analyze hundreds of attributes on your landing pages to optimize them automatically for better conversion rates.

What is Unbounce used for?

Unbounce can generate leads, sales, and conversions for any business. It can also be used to create high-converting landing pages, conduct A/B tests, and build popups and sticky bars.

Does Unbounce require coding skills?

No, Unbounce doesn’t require coding skills since the platform provides an intuitive drag-and-drop interface that makes it easy to build pages from scratch or edit an existing template.

Leave a Comment

Get Unbounce, and watch your conversion rate skyrocket
Save 20% Off Monthly Plan
Save 35% Off Annual Plan