Unbounce Pricing: How Much Does it Cost?. Get 20% OFF

If you’re looking for a landing page builder to help you get more leads and sales, then Unbounce is one of the best solutions on the market. However, with so many features available, it can be hard to know what all of your options are.

What do I need to pay? How much does hosting cost? Can I use my own domain name or will I have to go through Unbounce’s subdomain? and the limitations of using their features These are just some of the questions that we’ll answer in this blog post.

To help you decide whether or not Unbounce is right for your business, we’ve created an easy guide that covers everything from pricing information and plans to how much it costs per month if you choose a custom domain name instead of using their default subdomain (which by the way they give away free!). We’ll also provide other helpful tips such as which plan might work best for your needs and where.

Why landing page?

Landing pages are a great way to increase conversion rates and drive more leads for your business. By creating landing pages for each of your marketing campaigns, you can provide focused experiences that encourage visitors into taking desired actions.

Little about Unbounce and what does it do?

what is unbounce

Unbounce is a powerful landing page software and conversion platform that helps marketers create high-converting landing pages for their marketing campaigns. Unbounce integrates with leading marketing automation software such as HubSpot so you can build your pages on the go without ever having to use a code editor.

The best way to describe an Unbounce is it’s like WordPress for designers who don’t know how to code. It lets them design beautiful websites (or customer acquisition inbound) from scratch within seconds using pre-made templates or by customizing their own layout – all without requiring any coding skills whatsoever.

Its CRM integration features allow you to track which visitors convert into customers while giving personalized feedback based on each user’s behavior over time.

Unbounce AI-powered smart traffic helps you to conduct unlimited A/B tests help you to identify the winning variation and optimize your landing pages to generate more conversions.

Why You Should Use This Tool?

Unbounce is a great tool for creating landing pages. It’s easy to use, has no design or coding skills required, and gives you control over your design, copywriting, A/B testing, and analytics so that every step of the process can be optimized for better conversions.

Unbounce Pricing Plans Updates! (2021)

Unbounce refreshes pricing with new Value-Based Pricing.

On September 21, 2021, Unbounce refreshed its pricing plans to better suit the needs of small business owners and marketers. One year ago, they launched a value-based pricing plan which focused on giving customers what they paid for and understanding the benefits of a product.

The new updates reflect this as well as include an increased focus on customer service and help them to increase their conversions as much as possible.

In addition to these changes, there are now three different price points for those who want access to more features than just landing pages – from $90/month up to $225/month depending on your needs – allowing users greater flexibility in how much time or money can be saved.

Here’s what changes have been made with the new pricing plans:

1. The new pricing plans are designed to make it easier for you to get the most out of your budget when using Unbounce. They introduced three value-based plans — Launch, Optimize, and Accelerate. (Note: Current customers on Scale plans will still be supported.)

The nominal price of increase to plans is as follows:

  • Launch: $80 USD to $90 USD
  • Optimize: $120 USD to $135 USD
  • Accelerate: $200 USD to $225 USD

2. Some of the conversions, the number of domains, and traffic limits for Unbounce’s different plans have been increased to create more opportunities.

3. Conversion Intelligence is now available across all three plans and includes Smart Builder and Smart Traffic. This means you can enjoy the best conversion features even in a Starter Plan.

Note: The new Unbounce pricing plans changes will not impact Scale customers. All plans can still access unlimited landing pages, pop-ups, and sticky bars.

Unbounce Pricing & Plans: How much does Unbounce cost?

unbounce pricing

Unbounce pricing starts at $90/mo for up to 500 conversions, up to 20,000 visits per month. After that point, you pay $225/mo for up to 2,500 conversions per month with a max of 50,000 visits.

The features are extensive and it is clear they provide an excellent value for the price. The limitation I see on their pricing page is as follows: “Monthly visitors cannot exceed 50% of your conversion limit.”

This is plan perfect if you’re running a small marketing campaign that has the goal of generating 500 conversions.

What you’ll get in different Unbounce Pricing Plans?

Launch: With this plan, you’ll get access to the most essential tools for creating and running high-converting landing pages. The plan will cost you $90 per month with the following features:

  • 500 conversions
  • 20,000 monthly visitors

Optimize: You can get access to a more powerful suite of marketing tools with the Optimize plan while only paying an additional $5 per month more than the Launch price, which comes to a total of $95/mo.

This plan will give you access to the same features as the Launch plan, but with 1,000 conversions per month and 100,000 monthly visitors.

Accelerate: For the absolute most powerful suite of tools available for Unbounce users, you can opt for their Accelerate plan that gives you 2,500 monthly conversions and 50,000 monthly visitors, but only for a cost of $225 per month.

As someone who is using Unbounce to generate leads for my business, I’m confident that the Optimize plan will give me all the tools and flexibility I need without breaking my marketing budget.

One thing that Unbounce has done to reduce the barrier of entry for their software offers a “Launch” plan. This plan, it the lowest price point and a low number of conversions and visitors, is perfect for those just beginning with the marketing campaign.

Which Unbounce plan should you choose?

Launch: If you’re just getting started with Unbounce,  then the Launch plan is probably best for your business. It’s easy to see that this plan doesn’t offer as many Premium features when compared to other plans. but it will give you access to all of the essentials like landing page templates and custom domains.

Optimize: If you have a little more traffic coming into your website or have been using Unbounce for a while, then you could benefit from upgrading to Optimize. This next-level increases your monthly visitors limit while keeping everything else the same, which leaves room for an increase in conversion volume without disrupting anything else.

Accelerate: One thing I love about Unbounce is how this platform continues to grow and improve. With the addition of Conversion Intelligence to the Accelerate plan, you have access to all of their valuable tools.

This makes it easier than ever before to break down your website’s analytics so you can gain a better understanding of what’s pushing visitors away or bringing them in.

One thing I would say is that if you’re not going to be utilizing some features on either of their plans, then perhaps consider sticking with Launch. If you just don’t have a lot of lead volume coming into your site then Optimize probably won’t be worth increasing your monthly payment for no reason. You might just want a couple of extra domains on the Launch plan instead!

In my opinion, there are two reasons why Unbounce may not be the right option for you. The first is that if you don’t have a budget to drive a lot of traffic through paid ads then Unbounce probably isn’t the best choice for you just yet. You may want to look into something that offers more affordable plans for smaller businesses instead.

The second reason why Unbounce wouldn’t be the best solution for you is that not all of their features are compatible with WordPress websites, so it may limit what options are available to you in the long run.

For example, no matter which plans you go with they won’t have any features to help with importing content from another site or building forms on WordPress sites.

However, if these two things aren’t an issue for your business, then I would highly recommend giving Unbounce a try. I’ve found that Unbounce offers a lot of value for the price and it’s been a great user experience so far.

Unbounce Monthly Vs Annual Plan: Which is the better deal?

Unbounce offers both monthly plans as well as yearly ones depending on the size of your business or the number of landing pages you need to build each month.

But which is a better deal when it comes to saving some money

The monthly plan is a great way to get started with Unbounce. You’ll have access to all of the same features that are found in our annual plans, but you will be billed every month instead of once a year like on an annual subscription.

If your budget doesn’t allow for more than one payment at this time and you want to start building landing pages, we recommend going with the monthly plan. Or if you’re looking for something long-term then go ahead and sign up for an annual package.

Either way, there’s no better place online than unbounce.com to find what you need when it comes to creating customized beautiful landing pages for better conversions. What questions do you still have about these two options? We’ve got answers.

Does Unbounce have coupon code or discounts?

unbounce coupon code

Yes, there is a way to get 20% off. Just use our referral link and sign up with any Unbounce subscription plan and you’ll receive 14 days free trial along with a 20% discount for 3 months if you select a monthly plan or if planned to pay annually you’ll get 20% discounted for the first year.

14 Days Free Trial

Unbounce offers a 14-day free trial, allowing users full access to all features with no restrictions. This is a great way to try the service risk-free to see if it’s a good fit for your needs.

After the trial period, you’ll need to pay for a subscription to continue using Unbounce. However, the pricing is very reasonable, and you can cancel anytime.

Overall, I recommend taking advantage of the free trial to see if Unbounce is right for you.

Account Cancellation: Can I cancel my Unbounce subscription?

Unbounce provides the perfect platform for entrepreneurs, who need a quick and easy solution to their landing page needs. You can start and stop the service whenever you want without any penalties or long-term commitments, so it’s perfect for someone who wants to test out different designs or is looking at other options.

Unbounce Features

Unbounce is a powerful landing page builder that enables you to quickly create, publish, and test landing pages. With Unbounce, you can easily create custom forms, add lead capture and conversion tracking, A/B test your pages, and more.

Below, we have highlighted some of the key features that make Unbounce an attractive option for online marketers.

Drag and drop page builder: Build highly customized landing pages for your marketing campaign

Smart page builder: AI-guided landing page builder that guides you step by step through the page building process. Its smart builder feature will give you suggestions by pulling 1.5 billion conversion data from different industries. That means you shouldn’t do extensive research on what works or whatnot in your industry.

Smart Traffic: Unbounce smart traffic lets you view your visitors’ behavior in real-time. You can track the performance of different landing pages and test variations in less than 5 minutes without writing a single line of code. It lets you compare stats between various split tests, measure conversion rates, step through funnels, CTRs, etc.

Lead optimization: Unbounce offers you to target your visitors with personalized messages, images, and calls to action based on where they are in the buying process. This lets you lead to a complete CTA.

A/B Testing: You can do split tests of different variants of your landing pages. And you can also do split tests of your different page elements such as popups, sticky bars, and landforms.

Dynamic text replacement: This features swap landing page copy what your visitors searching for. For instance, let’s say you have created a dedicated page for selling “shoes” if someone searches on Google “red shoes” or “running shoes” Dynamic text replacement feature will automatically replace the headline of your landing page with what people searching on Google. This will makes your landing page more relevant to those who are looking to buy something which results in high conversion rates.

Pre-made templates: Their library contains 100+ tried and tested conversion-optimized landing pages for different industries. Or you can create from scratch on your own.

Tracking and analytics: Track your marketing efforts by integrating Google Analytics into your marketing campaign landing pages. So, you’ll be able to track what works, and what does not, or measure ROI (Return on Investment).

Lead forms: Created customized popups and a sticky bar for collecting leads from your visitors.

Triggers: Schedule any elements when they should be shown to your visitors. You can schedule Popups, offers, and sticky bars based on clicks, locations, time spent, etc.

Integrations: Unbounce also has integrations with top online marketing tools like Optimizely, Google Analytics, Salesforce, and Mailchimp.

Customized contact forms: You can also create customized contact forms. For example, you can ask for the names and email addresses of your visitors. But you can add other fields like telephone numbers, social profile links, birthdays, and more.

Thank you page: You can also create your own custom thank you page after someone submits their contact information.

What are the limitations of different Unbounce plans?

The main limitations are the number of conversions, visits, connected domains, and features allocated for each plan.

The first plan, the starter plan, limits your conversion limit to 500 conversions per month. This is perfect for small marketing campaigns, whose goal is to generate 500 conversions a month or less.

I would recommend this plan if you’re running an email campaign with the aim of generating 50-100 leads/month.

However, if you need more features and decrease the limitations, you can opt for a higher plan such as Optimize ($135/mo) or Scale Plan ($225/mo).

Customer Support

The customer support team at Unbounce is always available to help you. Whether it’s a question about how to set up your landing page or if there’s something wrong with the site, they will be always available for you.

Landing Page Templates: For different industries

The Unbounce library is a rich source of conversion-optimized landing pages. All templates have been created by their team through extensive research done over 10 years, which makes the possibility to get higher conversion rates for your marketing campaign.

The Unbounce team has created a number of templates for you to choose from that are specific to different industries.

Unbounce landing page templates can be used by businesses in any industry such as Saas company, Real Estate, Local restaurants, Books, Courses, and more.

AMP Landing Page Templates: Mobile optimized

Unbounce is the only platform that has a landing page builder with AMP pages. These load up to 80% faster than standard ones, making them perfect for any company’s needs.

Similar to standard landing page templates you can also have access to the AMP templates library where you’ll get access to various different types of landing pages in your industries. Or you can build it from scratch.

What are the Unbounce Pros and Cons?

Unbounce Pros:

  • Time-saving & cost-effective: Drag and drop landing page builder, you don’t need to hire an expensive team of developers and designers to build your landing pages for your marketing campaign.
  • Gives you full design control to customize your landing page in every aspect.
  • Comes with an automated A/B testing feature, you don’t need to spend time on building different variants of landing pages in order to test which converts better, Smart Traffic will do all heavy lifting for you.
  • 100+ tried and tested pre-made templates that are optimized for higher conversions.
  • It integrates with 40+ popular marketing tools such as HubSpot, ActiveCampaign, GetResponse, Zapier, Salesforce, and many more.

Unbounce Cons:

  • Support is limited to hours.
  • Expensive if you’re on a tight budget. The starter plan costs $90/month.

Unbounce Alternatives:

There are a number of great landing page builders on the market today, and we’ll take a look at some Unbounce alternatives that may be worth considering.


InstaPage is a landing page builder platform that allows users to create and manage landing pages without any coding required. It’s simple and easy to use, making it a great choice for those who are not tech-savvy. Plus, there are a variety of templates available so you can create a page that matches your branding.

Key Features:

Drag & Drop Editor – Build beautiful landing pages without knowing the code.

Mobile Responsive Templates – Maximize conversions on any device.

Lead Generation Tools – Collect email addresses, phone numbers, and more forms than ever before.

Marketing Automation Integration – Use popular marketing automation tools like Hubspot and Marketo.

Page Analytics – See how visitors are interacting with your pages in real-time.

Advanced Segmentation – Segment users based on data like URL, source, time of day, and more for targeted campaigns.

Automated Lead Flow – Send leads to any CRM or email provider automatically when they opt-in.

Easy A/B Testing – See what works without guessing. Easily test your landing page variations to determine what’s best for conversions, then use those learnings to boost your future campaigns.

Customer Support – Help from Instapage experts when you need it available via phone, chat, and email.


Another one of the top Unbounce competitors, Leadpages is a great place to start if you’re new to landing page building. It’s designed specifically for marketers with no coding experience, so it’s easy and quick to deploy. There are also an array of templates available so you can build out pages that look impressive and match your brand.

Key Features:

100+ high-converting templates – Start with a beautiful design, and add your CTAs in minutes.

Drag & Drop Editor – Drag, drop, and customize any template for fast results.

One-Click integrations – Connect to Facebook Lead Ads, ConvertKit, Salesforce, Unbounce, and more to automate lead flow.

Mobile Responsive Templates – Optimize for mobile devices, optimize conversions, and meet the demands of Google’s mobile friendly update.

Lead Generation & List Building – Survey customers to collect information about them so you can send targeted communication during sales/lead generation campaigns.

Advanced Customization Tools – Upload custom logos, headers, and footers as well as use custom CSS to further optimize.

Coupon Codes – Customize your lead generation form with a coupon code box to generate more leads on special offers.

Page Analytics – See which page is performing best, how many leads have been generated, and where visitors drop out of the funnel.

Customer Support – Live technical support is available Monday through Friday, 9am to 6pm EST via phone, live chat, and email.


Landingi is another go-to for marketers who are looking to build out optimized landing pages without knowing how to code. It’s easy to use, plus users can create a landing page in under 10 minutes. Just pick a template, edit the content with your own text/images, and click publish.

key features:

Unlimited Landing Pages – Create and publish unlimited landing pages without limitations or complicated pricing plans.

Drag & Drop Editor – Drag elements to build your own custom landing page design in minutes.

Mobile Responsive Templates – Increase conversions on mobile devices by ensuring your landing pages look great on all devices.

Lead Capture Tools – Run full-cycle marketing campaigns that convert traffic into leads.

Lead Management – Export contacts from your page to a CSV file for personalized email marketing or uploading into a CRM.

Advanced Tracking – Track who visits your page, the pages they visited prior, and which pages convert best.

The final verdict – Is Unbounce worth it?

Overall, Unbounce is the best landing page builder when it comes to improving conversion rate, compared to other competitors, they provide huge amounts of conversion data on what works best for different industries, so, there is no guesswork about what works and what does not.

That potentially saves you time and money. And totally worth the money you invest in Unbounce.

And they also offer a dedicated support team, you can get help from the team of experts through calls, live chat, and email support.

If you are ready to try Unbounce, just sign up through the below partner link where you’ll get a 20% discount on any monthly or annual subscription plans.

Ready to get started with Unbounce?

Frequently Asked Questions:

Is Unbounce pages legit?

Yes, it’s legit. Unbounce is a legit site where you can create landing pages for your campaigns. They provide an easy way to build, publish, and A/B test landing pages without the need to code or hire expensive designers.
So if you are looking to build high-converting landing pages, then this is the place for you.

How much does Unbounce monthly cost?

Unbounce Monthly prices range from $90/month to $225/month depending on the number of landing pages you want to build, the number of visitors, conversions you need to support your goals for 30 days, and if you want additional email integrations, etc. Prices are dependable on the number of features you want to get access to.

How do I choose the right landing page software for my needs?

When choosing landing page software, you need to consider what features you need and read online reviews to find the right option for you. Be sure to test the software before launching your campaign.

Ready to learn more about Unbounce?

Affiliate Disclosure: Some of the links in this article contain an affiliate link if you decide to purchase through my links may receive commissions without additional cost to you. Thanks for supporting us.

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