Unbounce Pricing: Which Plan is Right For You?

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Selecting the most suitable Unbounce pricing plan for your business can be a challenging task. However, you’re in capable hands.

In this comprehensive guide, we will meticulously explore each Unbounce pricing plan, equipping you with the insights necessary to make an informed decision tailored to your business requirements.

Unbounce stands out with its array of exceptional features, including A/B testing, Dynamic Text Replacement, and real-time analytics. These tools are designed to facilitate the creation of high-converting landing pages swiftly, thereby enhancing conversion rates and boosting sales across all pricing tiers.

Continue reading as we delve into an in-depth analysis of Unbounce’s pricing plans, ensuring you have all the essential information at your fingertips before finalizing your purchase decision.

Overview of Unbounce Landing Page Builder Tool

landing page builder

Unbounce is a pioneering platform that empowers businesses to boost their online marketing performance. It functions primarily as a landing page builder, allowing users to design and customize their landing pages quickly.

The power of Unbounce lies in its user-friendly drag-and-drop page builder and a wide variety of over 100 templates intended to cater to every kind of business need or industry. Unbounce isn’t just about creating appealing landing pages; it offers valuable insights into page and campaign performance. This data-driven approach helps marketers identify potential issues and make necessary adjustments to maximize conversions.

Moreover, Unbounce integrates seamlessly with many popular marketing and CRM tools, enhancing its utility.

Launched in 2009, Unbounce has quickly become a trusted solution for over 15,000 businesses worldwide, ranging from small enterprises to top-tier brands. They all leverage Unbounce to achieve their marketing goals and enhance conversion rates.

Want to try Unbounce?

>>> Get a 14-day free trial and up to 35% discount using this special Unbounce coupon code link

How Much Does Unbounce Cost?

unbounce pricing plans

Unbounce offers five different pricing plans tailored to the needs of businesses of all sizes. The most basic plan, Launch, is priced at $99 per month. This plan is perfect for businesses starting with Unbounce and needing access to fundamental features. 

Next up is the Optimize plan, priced at $145 per month. It offers additional advanced features, including A/B testing and cutting-edge reporting, making it ideal for businesses looking to ramp up their marketing efforts. 

The Accelerate plan, priced at $240 per month, offers more advanced features, like Google Ads integration and Unbounce’s Conversion Intelligence AI. This plan is suited for businesses that want to accelerate their growth and have higher traffic needs.

Lastly, the Concierge plan, priced at $625 per month, is the most comprehensive plan offered by Unbounce. This high-end plan provides all the advanced features Unbounce offers, making it ideal for larger businesses with significant marketing needs.

Remember, if you pay annually, Unbounce offers a generous 30% discount. Additionally, each plan comes with a free trial of 14 days, allowing you to explore and understand the platform before making a decision.

Let’s look at the details of each pricing.

Launch Plan — $99 per month

unbounce launch plan cost

Unbounce Launch is Unbounce’s entry-level Plan. It starts at just $90/month and comes with Unbounce Core features such as:

  1. Drag-and-drop page builder: Launch plan gives you access to Unbounce’s powerful drag-and-drop page builder and a library of 100+ customizable templates – for any goal or industry.
  2. Smart Builder: Smart Builder harnesses the power of AI to create and optimize compelling landing pages with maximum conversion potential, empowering users to become conversion experts in a snap.
  3. Unbounce Conversion Intelligence AI: Unbounce’s AI technology helps you optimize your campaigns, identify which pages are performing well, and improve conversions.
  4. Conversion tracking & analytics: Unbounce offers powerful analytics and reports to help you track your campaign’s progress.
  5. Unbounce’s customer support team: Unbounce’s customer support team can help you with any questions or issues.

A launch plan is Unbounce’s most basic, but it still offers all of Unbounce’s powerful features. 

It’s perfect for small businesses or startups just starting with Unbounce and wanting the most bang for their buck.

Unbounce Launch Plan Restrictions

The Launch Plan comes with a few restrictions:

  • Unlimited landing pages and conversion tracking are limited to 500 conversions per month.
  • Up to 20,000 visitors.
  • You are allowed to connect one domain.
  • It does not include Unbounce’s more advanced features, such as A/B testing, Dynamic Text Replacement (DTR), Advanced Targeting and scheduling, Smart Traffic, etc.
  • Only two users are limited to logging in at once.

Optimize Plan — $145 per month

unbounce optimize plan cost

Unbounce Optimize takes Unbounce Core up by providing additional features such as A/B testing, advanced reporting, and more. It starts at $135/month and includes Unbounce Core features plus:

  1. A/B testing: Unbounce Optimize allows you to test different versions of your campaigns to find out which performs best.
  2. Advanced reporting: Unbounce’s sophisticated analytics help you track your campaigns and measure their performance.
  3. Unbounce’s Conversion Intelligence AI: Unbounce’s AI technology helps you optimize your campaigns and make improvements that increase conversions.
  4. Unlimited landing pages & popups: Unbounce Optimize offers unlimited landing pages and popups, so you can create as many campaigns as you need.
  5. Smart Builder: Smart Builder harnesses the power of AI to create and optimize compelling landing pages with maximum conversion potential, empowering users to become conversion experts in a snap.

Unbounce Optimize is excellent for businesses that need more advanced features than Unbounce Core offers. 

It’s perfect for those looking to grow their campaigns and make the most of Unbounce’s powerful features.

Unbounce Optimize Plan Restrictions

Unbounce Optimize has a few restrictions:

  • You are limited to 1,000 conversions per month.
  • 30,000 unique visitors per month.
  • You are allowed to connect up to 5 domains.
  • It does not include Unbounce’s higher-tier features, such as Advanced Targeting & Scheduling.

Accelerate Plan — $240 per month

unbounce accelerate plan cost

Unbounce Accelerate is Unbounce’s mid-tier Plan, starting at $225/month. It comes with Unbounce Core features plus:

  1. Google Ads integration: Unbounce Accelerate integrates with Google Ads, allowing you to create targeted campaigns in minutes.
  2. Unbounce Conversion Intelligence AI: Unbounce’s AI technology helps you optimize your campaigns and make improvements that increase conversions.
  3. Smart Builder: Smart Builder harnesses the power of AI to create and optimize compelling landing pages with maximum conversion potential, empowering users to become conversion experts in a snap.
  4. Advanced reporting: Unbounce Accelerate comes with advanced analytics to help you better track and measure the performance of your campaigns.
  5. Unbounce’s customer support team: Unbounce’s customer support team can help you with any questions or issues.

Unbounce Accelerate is perfect for businesses looking for more advanced features and a higher level of support. 

It’s great for those ready to take their campaigns to the next level with Unbounce’s powerful features and customer support.

Unbounce Accelerate Plan Restrictions

Unbounce Accelerate has a few restrictions:

  • You are limited to 2,500 conversions per month.
  • 50,000 unique visitors per month.
  • You are allowed to connect up to 10 domains.

Unbounce Concierge Plan

unbounce concierge plan cost

Unbounce Concierge is Unbounce’s most advanced Plan. It starts at $499/month and comes with Unbounce Core features plus:

  1. Dedicated account manager: Unbounce Concierge offers a dedicated account manager to help you get the most out of Unbounce.
  2. Advanced analytics & reporting: Unbounce Concierge comes with Unbounce’s powerful analytics and reporting tools to help you track the progress of your campaign.
  3. Unbounce Conversion Intelligence AI: Unbounce’s AI technology helps you optimize your campaigns and make improvements that increase conversions.
  4. Priority customer support: Unbounce Concierge comes with priority customer support, so you can get help when needed.

Unbounce Concierge is great for businesses with the highest Unbounce features and support. It’s perfect for those looking to maximize Unbounce’s powerful features and get the most out of Unbounce’s customer service.

Are there restrictions in the Unbounce Concierge Plan?

There are no restrictions in the Unbounce Concierge Plan; you’ll get access to all customizability options, unlimited landing pages, 5,000+ conversions per month, get support from a dedicated success team.

You also get access to Unbounce’s Accelerated Mobile Pages (AMP) feature and a range of fully customizable templates.

Unbounce Concierge Plan is perfect for Agencies and larger businesses that need the flexibility of creating unlimited landing pages with 5,000+ conversions per month and the benefit of Unbounce’s Conversion Intelligence AI technology.

Unbounce Pricing Comparision Table

FeatureLaunch PlanOptimize PlanAccelerate PlanConcierge Plan
Price$99/month$145/month$240/monthStarting at $625/month
Unlimited landing pagesYesYesYesYes
Unlimited sticky bars & popupsYesYesYesYes
AI copywritingYesYesYesYes
Smart trafficYesYesYesYes
A/B testingNoYesYesYes
Dynamic text replacementNoYesYesYes
Advanced targetingNoNoYesYes
Conversions500/month1,000/month2,500/monthUnlimited
Visitors20,000/month30,000/month50,000/monthUnlimited
Templates100100100100
Customer supportEmailPhonePhonePhone
Conversion rate trackingYesYesYesYes
14-day free trialYesYesYesYes
Discount upto35%35%35%35%
Other featuresSmart copyAMP landing pagesAdvanced targetingAdvanced features

Smart Copy

unbounce smart copy

Smart Copy is an AI-powered copywriting tool that helps you generate high-converting copy ideas for your landing pages. You can create sentences, paragraphs, and whole stories with minimal input in seconds.

It offers three different pricing plans: Starter, Creator, and Optimizer.

Price of Smart Copy

unbounce smart copy pricing

Free Plan:

  • 45+ Templates
  • 30+ Languages
  • Chrome Extension
  • Desktop App
  • 40 Credits/month
  • 1 Projects
  • Writer
  • Built-in Grammarly
  • Support
  • Community

Essential:

  • 45+ Templates
  • 30+ Languages
  • Chrome Extension
  • Desktop App
  • 200 Credits/month
  • 3 Projects
  • Writer
  • Built-in Grammarly
  • Support
  • Community

Unlimited:

  • 45+ Templates
  • 30+ Languages
  • Chrome Extension
  • Desktop App
  • Unlimited Credits
  • Unlimited Projects
  • Writer
  • Built-in Grammarly
  • Copy Insights
  • Support
  • Community

Our sweet spot – Unbounce Optimize Plan

For us, Unbounce Optimize is the sweet spot in Unbounce pricing. It offers Unbounce’s most powerful features, keeping your budget at just $145/month. Unbounce Optimize has all of Unbounce Core’s features such as A/B testing, smart traffic, conversion Intelligence, advanced analytics, and a lot more.

Optimize is perfect for businesses that want to take their campaigns to the next level with Unbounce’s powerful features. It also includes advanced tools like Smart Traffic, which allows for automated A/B testing, Sticky Bars for email capture and call-to-action features, and AMP—Accelerated Mobile Pages.

You can create unlimited landing pages with fully customizable templates to help you easily build high-converting pages. The Optimize plan includes 1,000 conversions per month, so you can maximize your lead generation efforts without worrying about hitting a limit.

If you’re looking for an affordable Unbounce pricing plan that gives you access to powerful features and helps grow your business, sign up for our free 14-day trial of the Unbounce Optimize Plan today.

And if you still need to get quite ready to commit, you can check out the Launch plan for even more basic features and up to 50 conversions per month.

With Unbounce landing pages and pricing plans, you can create high-converting campaigns that help drive more conversions and grow your business.

Does Unbounce Provide Quality Customer Support?

Yes, Unbounce provides quality customer support via email and live chat to customers, in addition to comprehensive documentation with helpful guides and tutorials.

They also have an active community forum, a Knowledge Base full of answers to frequently asked questions, and more. You can get the most out of their product and take advantage of the quality support team.

Conclusion

In conclusion, each Unbounce plan comes equipped with its unique features and benefits, making it essential to select the one that aligns best with your needs and budget. Whether you’re a small business just starting out or an established firm looking to scale, Unbounce offers a pricing tier that can suit your digital marketing requirements.

Remember, investing in the right plan doesn’t just signify a monetary commitment, but a strategic move towards optimized conversion rates and greater marketing success. Evaluate your goals, consider your budget, and choose wisely.

Frequently Asked Questions

Is Unbounce free to use?

No, Unbounce is not free to use. However, it does offer a 14-day free trial for its potential customers, allowing them to experience and evaluate the platform’s features and functionalities before purchasing a plan.

Is Unbounce worth it?

The value of Unbounce really depends on your specific marketing needs. Unbounce is particularly beneficial for marketers who regularly create and test landing pages. Its robust features include a user-friendly interface, dynamic text replacement, and A/B testing capabilities, which can significantly improve conversion rates.

However, the utility of Unbounce must be weighed against its cost, making it more suitable for businesses with a reasonable marketing budget.

What is Unbounce in marketing?

In marketing, Unbounce is a powerful tool used for building, deploying, and optimizing landing pages. It enables marketers to quickly create custom landing pages for their campaigns without needing any coding expertise.

Its features like A/B testing and dynamic text replacement help to enhance the effectiveness of marketing campaigns by improving conversion rates.

What is better than Unbounce?

There are several alternatives to Unbounce in the market, such as Leadpages, Instapage, and ClickFunnels, to name a few. These platforms offer similar landing page creation and optimization features. The choice between Unbounce and its alternatives largely depends on your specific needs, budget, and personal preference.

It’s recommended to take advantage of free trials or demos and compare the platforms before making a final decision.

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