Are you looking for an easy way to create high-converting landing pages and other online marketing solutions that help your business grow? Unbounce is the answer.
When used correctly, Unbounce can be a valuable source of conversions to help you increase your ROI. But with so many plans, how do you know which one is right for you?
We’re here to help. This article will review Unbounce Pricing and the features each Plan offers. We’ll also provide recommendations on which Unbounce Plan best fits you, depending on your business needs.
So, let’s dive in.
If you’re in a hurry, here’s a TL;DR version of Unbounce pricing plans:
Unbounce Price Overview
| Product | Unbounce |
| Software category | Landing page builder |
| Top Features | 1. Smart Traffic 2. Smart Builder 3. Dynamic Text Replacement 4. Popups and sticky bars builder |
| Starting Price | $90/month |
| Top Competitors of Unbounce | 1. InstaPage 2. LeadPages 3. ClickFunnels |
Overview of Unbounce Landing Page Builder
Unbounce is the leading landing page builder and conversion optimization platform, enabling users to create and optimize their landing pages, popups, sticky bars, and more.
With a powerful drag-and-drop page builder and 100+ customizable templates for every purpose or industry in mind, Unbounce has become a game changer for businesses around the world.
The platform also provides detailed insights into campaigns and pages, allowing marketers to easily identify issues before making essential improvements that drive conversions.
Unbounce further integrates with many widely used marketing and CRM tools to track performance and make necessary optimizations.
Created in 2009, Unbounce is an industry-leading landing page builder platform used by over 15,000 businesses and trusted by top brands. Small and large companies have discovered the many benefits of using Unbounce for their marketing campaigns.
Why Use Unbounce?
There are plenty of good reasons to use Unbounce. Here are some of the reasons.
- It offers advanced features such as A/B testing, Smart Traffic, and Dynamic keyword insertion.
- Easy to use page-building functions and design elements.
- Build Popups & sticky bars to capture leads quickly.
- Lightboxes & slide-ins with targeted messaging.
- Advanced integrations, like Salesforce.
- Personalized 1 on 1 training sessions by experts.
- Mobile-friendly designs that look amazing on any device.
All of this makes it an irresistible option for businesses looking to take their marketing efforts to the next level.
Unbounce Pricing Update! For 2023
On 17 January 2023, Unbounce is thrilled to announce an update to its pricing that will empower marketers to reach their maximum potential.
In today’s competitive market, marketers and businesses are facing unprecedented pressure to produce impressive results with less expenditure.
To meet this demand for more efficient performance-driven tools, Unbounce is intensifying its mission to support smarter growth strategies.
To ensure our clients have all the knowledge needed to inform their customers, we want to make sure everyone knows that some things are changing. With only a landing page no longer enough, hyper-optimization is essential in order to remain competitive.
Unbounce stands ready to help you leverage the best of your resources and keep ahead of the curve.
From January 18th, 2023, Unbounce is refreshing its pricing plans to better reflect its value-based product offering and the innovative features it offers.
With its suite of evolved AI tools such as a landing page builder, AI-generated insights, traffic automation tools, and our copy generator, marketers can reach their objectives faster with fewer resources and superior outcomes.
What will be changing?
Monthly Subscription price changes are as follows:
- Launch: $90 USD to $99 USD
- Optimize: $135 USD to $145 USD
- Accelerate: $225 USD to $240 USD
Annual Subscription monthly price changes are as follows:
- Launch: $81 USD to $74 USD
- Optimize: $122 USD to $109 USD
- Accelerate: $203 USD to $180 USD
Unbounce believes that customers who use their product for a longer period of time should benefit from the full range of conversion-optimized features and so, annual plans are now more accessible than ever before.
To take advantage of these new discounted prices, customers can simply upgrade their account in the Unbounce dashboard.
Want to try Unbounce get a 14-day free trial with a 20% discount for 3 months or a full year.
Unbounce Pricing Options: How Much Does Unbounce Cost?
Unbounce offers five different pricing plans tailored to the needs of businesses of all sizes. The Launch Plan is suitable for small businesses just getting started with Unbounce and includes unlimited landing pages, 500 conversions per month, and a 14-day free trial.
Unbounce has four main plans to choose from:
- Launch: The $90/month-Unbounce launch plan offers all the essentials needed to start with Unbounce.
- Optimize $135/month– Unbounce Optimize takes Unbounce Core up by providing additional features such as A/B testing, advanced reporting, and more.
- Accelerate: $225/month – Unbounce Accelerate is the mid-tier Plan offering more advanced features such as Google Ads integration, Unbounce’s Conversion Intelligence AI, and more.
- Concierge: $575/month– Unbounce Concierge is Unbounce’s top-tier Plan, offering the most advanced features available.
If you pay annually, Unbounce offers a 20% discount and a free trial of 14 days. Let’s look at each pricing plan in detail.
Launch Plan
Unbounce Launch is Unbounce’s entry-level Plan. It starts at just $90/month and comes with Unbounce Core features such as:
- Drag-and-drop page builder: Launch plan gives you access to Unbounce’s powerful drag-and-drop page builder and a library of 100+ customizable templates – for any goal or industry.
- Smart Builder: Smart Builder harnesses the power of AI to create and optimize compelling landing pages with maximum conversion potential, empowering users to become conversion experts in a snap.
- Unbounce Conversion Intelligence AI: Unbounce’s AI technology helps you optimize your campaigns, identify which pages are performing well, and improve conversions.
- Conversion tracking & analytics: Unbounce offers powerful analytics and reports to help you track your campaign’s progress.
- Unbounce’s customer support team: Unbounce’s customer support team can help you with any questions or issues.
A launch plan is Unbounce’s most basic, but it still offers all of Unbounce’s powerful features.
It’s perfect for small businesses or startups just starting with Unbounce and wanting the most bang for their buck.
Unbounce Launch Plan Restrictions
The Launch Plan comes with a few restrictions:
- Unlimited landing pages and conversion tracking are limited to 500 conversions per month.
- Up to 20,000 visitors.
- You are allowed to connect one domain.
- It does not include Unbounce’s more advanced features, such as A/B testing, Dynamic Text Replacement (DTR), Advanced Targeting & Scheduling, Smart Traffic, etc.
- Only two users are limited to logging in at once.
Optimize Plan
Unbounce Optimize takes Unbounce Core up by providing additional features such as A/B testing, advanced reporting, and more. It starts at $135/month and includes Unbounce Core features plus:
- A/B testing: Unbounce Optimize allows you to test different versions of your campaigns to find out which performs best.
- Advanced reporting: Unbounce’s sophisticated analytics help you track your campaigns and measure their performance.
- Unbounce’s Conversion Intelligence AI: Unbounce’s AI technology helps you optimize your campaigns and make improvements that increase conversions.
- Unlimited landing pages & popups: Unbounce Optimize offers unlimited landing pages and popups, so you can create as many campaigns as you need.
- Smart Builder: Smart Builder harnesses the power of AI to create and optimize compelling landing pages with maximum conversion potential, empowering users to become conversion experts in a snap.
Unbounce Optimize is excellent for businesses that need more advanced features than Unbounce Core offers.
It’s perfect for those looking to grow their campaigns and make the most of Unbounce’s powerful features.
Unbounce Optimize Plan Restrictions
Unbounce Optimize has a few restrictions:
- You are limited to 1,000 conversions per month.
- 30,000 unique visitors per month.
- You are allowed to connect up to 5 domains.
- It does not include Unbounce’s higher-tier features, such as Advanced Targeting & Scheduling.
Accelerate Plan
Unbounce Accelerate is Unbounce’s mid-tier Plan, starting at $225/month. It comes with Unbounce Core features plus:
- Google Ads integration: Unbounce Accelerate integrates with Google Ads, allowing you to create targeted campaigns in minutes.
- Unbounce Conversion Intelligence AI: Unbounce’s AI technology helps you optimize your campaigns and make improvements that increase conversions.
- Smart Builder: Smart Builder harnesses the power of AI to create and optimize compelling landing pages with maximum conversion potential, empowering users to become conversion experts in a snap.
- Advanced reporting: Unbounce Accelerate comes with advanced analytics to help you better track and measure the performance of your campaigns.
- Unbounce’s customer support team: Unbounce’s customer support team can help you with any questions or issues.
Unbounce Accelerate is perfect for businesses looking for more advanced features and a higher level of support.
It’s great for those ready to take their campaigns to the next level with Unbounce’s powerful features and customer support.
Unbounce Accelerate Plan Restrictions
Unbounce Accelerate has a few restrictions:
- You are limited to 2,500 conversions per month.
- 50,000 unique visitors per month.
- You are allowed to connect up to 10 domains.
Unbounce Concierge Plan
Unbounce Concierge is Unbounce’s most advanced Plan. It starts at $499/month and comes with Unbounce Core features plus:
- Dedicated account manager: Unbounce Concierge offers a dedicated account manager to help you get the most out of Unbounce.
- Advanced analytics & reporting: Unbounce Concierge comes with Unbounce’s powerful analytics and reporting tools to help you track the progress of your campaign.
- Unbounce Conversion Intelligence AI: Unbounce’s AI technology helps you optimize your campaigns and make improvements that increase conversions.
- Priority customer support: Unbounce Concierge comes with priority customer support, so you can get help when needed.
Unbounce Concierge is great for businesses with the highest Unbounce features and support. It’s perfect for those looking to maximize Unbounce’s powerful features and get the most out of Unbounce’s customer service.
Are there restrictions in the Unbounce Concierge Plan?
There are no restrictions in Unbounce Concierge Plan; you’ll get access to all customizability options, unlimited landing pages, 5,000+ conversions per month, get support from a dedicated success team.
You also get access to Unbounce’s Accelerated Mobile Pages (AMP) feature and a range of fully customizable templates.
Unbounce Concierge Plan is perfect for Agencies and larger businesses that need the flexibility of creating unlimited landing pages with 5,000+ conversions per month and the benefit of Unbounce’s Conversion Intelligence AI technology.
Unbounce Pricing Comparision Table
Unbounce offers three main pricing plans for its customers. Choose the plan that works best for you and your business:
| Features | Launch | Optimize | Accelerate |
| Monthly Visitors | Upto 20,000 | Upto 30,000 | Upto 50,000 |
| Landing Pages | Unlimited | Unlimited | Unlimited |
| Popups & Sticky Bars | Unlimited | Unlimited | Unlimited |
| A/B Testing | Not included | Included | Included |
| Smart Traffic | Included | Included | Included |
| Smart Builder | Included | Included | Included |
| Salesforce/Pardot Integration | Not included | Not included | Included |
| Price per month | $99/month | $145/month | $240/month |
Which Plan is the right one for me?
That depends on your unique needs and goals. The core is an excellent option for small businesses or startups just starting with Unbounce and wanting to save money.
Optimize is perfect for those looking to grow their campaigns and make the most of Unbounce’s features.
Accelerate is excellent for businesses that need more advanced features and a higher level of support.
Concierge is ideal for those who want the highest level of Unbounce features and support. Ultimately, it’s up to you to decide which Unbounce plan best fits your needs and budget.
Add-on product pricing explained.
Smart Copy
Smart Copy is an AI-powered copywriting tool that helps you generate high-converting copy ideas for your landing pages. You can create sentences, paragraphs, and whole stories with minimal input in seconds.
It offers three different pricing plans: Starter, Creator, and Optimizer.
Price of Smart Copy
Free Plan
- 45+ Templates
- 30+ Languages
- Chrome Extension
- Desktop App
- 40 Credits/month
- 1 Projects
- Writer
- Built-in Grammarly
- Support
- Community
Essential
- 45+ Templates
- 30+ Languages
- Chrome Extension
- Desktop App
- 200 Credits/month
- 3 Projects
- Writer
- Built-in Grammarly
- Support
- Community
Unlimited
- 45+ Templates
- 30+ Languages
- Chrome Extension
- Desktop App
- Unlimited Credits
- Unlimited Projects
- Writer
- Built-in Grammarly
- Copy Insights
- Support
- Community
Our sweet spot – Unbounce Optimize Plan
For us, Unbounce Optimize is the sweet spot in Unbounce pricing. It offers Unbounce’s most powerful features, keeping your budget at just $225/month.
Unbounce Optimize has all of Unbounce Core’s features, Google Ads integration, Unbounce Conversion Intelligence AI, and advanced analytics reporting.
Optimize is perfect for businesses that want to take their campaigns to the next level with Unbounce’s powerful features.
It also includes advanced tools like Smart Traffic, which allows for automated A/B testing, Sticky Bars for email capture and call-to-action features, and AMP—Accelerated Mobile Pages.
You can create unlimited landing pages with fully customizable templates to help you easily build high-converting pages. And the Optimize plan includes 1,000 conversions per month, so you can maximize your lead generation efforts without worrying about hitting a limit.
If you’re looking for an affordable Unbounce pricing plan that gives you access to powerful features and helps grow your business, sign up for our free 14-day trial of the Unbounce Optimize Plan today.
And if you still need to get quite ready to commit, you can check out the Launch plan for even more basic features and up to 50 conversions per month.
With Unbounce landing pages and pricing plans, you can create high-converting campaigns that help drive more conversions and grow your business.
Is Unbounce Free?
No, Unbounce is not free. Unbounce offers three different plans – the Launch, Optimize, and Accelerate – with varying prices depending on the features included.
The Launch Plan is priced at $90/month while the Optimize and Accelerate Plans are priced at $135/month and $225/month respectively.
Each plan includes different features such as A/B Testing and Dynamic Text Replacement, Page Editing & Sharing, Targeted Popups & Sticky Bars, Lightboxes & Slide-Ins, Smart Builder, Advanced Integrations (Salesforce, etc.), API Access & Developer Tools as well as 1 on 1 training sessions.
Does Unbounce have coupon codes or discounts?
Yes, Unbounce offers coupon codes and discounts. To get 20% off your subscription, use our referral link and sign up with any Unbounce subscription plan.
You’ll receive a 14-day free trial and a 20% discount for 3 months. If you select a monthly plan or if planned to pay annually, you’ll get a 20% discount for the first year.
14 Days Free Trial
Unbounce offers a 14-day free trial, allowing users full access to all features with no restrictions. This is a great way to try the service risk-free to see if it fits your needs. After the trial period, you’ll need to pay for a subscription to continue using Unbounce.
However, the pricing is very reasonable, and you can cancel anytime. Overall, I recommend taking advantage of the free trial to see if Unbounce is right for you.
Account Cancellation: Can I cancel my Unbounce subscription?
Yes, you can cancel your Unbounce subscription at any time. Cancellations are made through the billing section of your Unbounce account, and you will not be charged for the upcoming month after cancellation.
If you reactivate your subscription later, all your data and settings will remain intact. Please note that you cannot pause or suspend your Unbounce account, so canceling is the only way to stop charges.
Does Unbounce Provide Quality Customer Support?
Yes, Unbounce provides quality customer support via email and live chat to customers, in addition to comprehensive documentation with helpful guides and tutorials.
They also have an active community forum, a Knowledge Base full of answers to frequently asked questions, and more. You can get the most out of their product and take advantage of the quality support team.
Unbounce pricing summary
Overall, Unbounce is a compelling platform that offers much value for your money, especially if you need more advanced features.
From unlimited landing pages, popups, and A/B testing to advanced analytics reporting and Google Ads integration, it’s easy to see why Unbounce is a popular choice among businesses.
Unbounce pricing starts at $135/month and goes up to $499/month, depending on your chosen Plan.
But remember, Unbounce isn’t just about pricing – it’s about delivering outstanding campaigns and conversions for your business!
Unbounce Alternatives
If you’re still looking for an alternative to Unbounce, consider these popular landing page builders:
Instapage: Instapage offers a powerful drag-and-drop page builder with fully customizable templates and the ability to create unlimited pages. It also includes robust analytics and reporting tools and has three pricing plans starting at $199/month.
Leadpages: Leadpages is another popular landing page builder that lets you easily create high-converting campaigns with its easy-to-use drag-and-drop editor. It includes A/B testing capabilities and starts at just $37/month for up to 500 conversions per month.
ClickFunnels: ClickFunnels is a great option for businesses looking to maximize their lead-generation efforts and deliver high-converting landing pages. It includes powerful features like drag-and-drop customization and unlimited A/B testing. Its pricing starts at $97/month.
Elementor Page Builder: Elementor Page Builder is an excellent choice for those looking for a fast and easy way to create landing pages. It’s free, fully customizable, and comes with powerful features like drag-and-drop editing and analytics reporting.
As you can see, there are plenty of options for creating high-converting campaigns with the right landing page builder. Choose the one that best fits your budget and needs – Unbounce or an alternative – and start optimizing your marketing efforts today! Good luck.
To sum it up, Unbounce offers an excellent platform with amazing features that will help you get the most out of your marketing campaigns. With the right Unbounce pricing plan, you can create high-converting pages and grow your business.
But if you’re looking for an alternative to Unbounce, several options will also deliver great results at a lower cost. Whatever option you choose, research and pick the one that best fits your needs.
It’s essential to compare Unbounce with other programs before deciding which is best for you.
Unbounce Vs. Other landing page builders
Unbounce is one of the leading options on the market when it comes to building effective landing pages that convert. With its unmatched features, such as Smart Traffic, AI copywriting tools, AI landing page builder, Dynamic Text Replacement, and advanced A/B testing capabilities, Unbounce can help any small business create marketing campaigns with maximum success.
Unlike other landing page software, Unbounce offers unlimited landing pages and 500 conversions per month with even a free trial.
Their Optimize plan allows users to track leads, build customizable templates, and launch plans effortlessly. Plus, their pricing plans are affordable for businesses of all sizes.
Speaking about affordability, many other competitors provide similar features at lesser prices than Unbounce. However, their services may be less comprehensive or flexible when compared to Unbounce.
For example, some landing page software may not offer accelerated mobile pages, data insights, or AI-powered tools that can be used to optimize conversions.
In conclusion, Unbounce is great for creating and launching landing pages that convert. With its powerful features, fully customizable templates, smart traffic capabilities, and pricing plans fitting every budget, businesses of all sizes can benefit from using Unbounce for their lead-generation campaigns.
Trying Unbounce out
Finally, it’s worth noting that Unbounce offers a free trial, so you can test out Unbounce and see if it’s the right platform for you before committing to a plan.
Typically, Unbounce offers a 14-day free trial, but Unbounce Concierge customers get a 30-day free trial.
Unbounce also offers a 30-day money-back guarantee, so you can feel confident in your purchase and make sure Unbounce is suitable for you before committing to any plan.
Unbounce pricing may seem steep initially, but with Unbounce’s powerful features and customer service, it’s easy to see how Unbounce is an affordable choice for businesses of all sizes.
It is a potent tool; with Unbounce pricing, you get a great return on your investment.
Give Unbounce a try today.
Final verdict
So, that’s Unbounce pricing in a nutshell.
Unbounce is an excellent platform for high-converting landing pages, with powerful features like sticky bars, A/B testing, Smart Traffic, and Accelerated Mobile Pages (AMP). With three pricing plans to choose from – Launch Plan, Optimize Plan, and Lead Generation plan – there’s something for everyone.
Plus, Unbounce offers a 14-day free trial and a 30-day money-back guarantee so that you can feel confident in your purchase.
Whether you’re an entrepreneur starting or an established business looking to maximize your marketing efforts, Unbounce is worth considering.
And now that you have all the necessary information on Unbounce pricing, you can make an informed decision and start creating conversion-optimized landing pages with better ROI.
Frequently Asked Questions
What payment options does Unbounce accept?
There are currently 4 options after your free trial ends and the payment kicks in:
- Visa.
- PayPal.
- Mastercard.
- American Express.
Whichever choice you use will be up to you on their checkout page.
Is Unbounce compatible with my existing marketing stack?
Yes, Unbounce offers several integrations that make it easy for marketers and businesses to connect your Unbounce account with other platforms, such as HubSpot, Google Analytics, Salesforce, Marketo, and more. If you want to explore all the integrations, you can visit the Unbounce app marketplace here.
Is Unbounce GDPR compliant?
Yes, Unbounce ensures full compliance with GDPR regulations, meaning all pages you can create are covered by its rules and requirements. Rest easy knowing that your data is secure.
How does Unbounce free trial work?
Unbounce offers a free 14-day trial period, giving users access to try out all of the features that Unbounce has to offer before committing to a paid plan.
During this trial period, users can create and launch their own landing pages as well as access A/B testing capabilities, advanced targeting options, and full reporting analytics.
Does Unbounce offer any money-back guarantees?
Yes, Your purchase is backed by a 30-day money-back guarantee. So you can be sure of getting the best value from your investment.
Is Unbounce any good?
Yes, Unbounce is an excellent tool for digital marketing professionals. It offers many features designed to help businesses create and optimize their landing pages for maximum conversion rates.
It allows users to conduct A/B test page variations, quickly build new pages tailored to specific markets or campaigns, and create custom popups and sticky bars to maximize engagement.
Is Unbounce worth it?
Yes, Unbounce is worth it. It offers a comprehensive suite of powerful features like AI copywriting tools, Dynamic Text Replacement, and advanced A/B testing capabilities that make creating high-converting landing pages easier. Plus, its pricing plans are affordable for businesses of all sizes.
Are Unbounce pages legit?
Yes, Unbounce pages are legit. With fully customizable templates and powerful features like drag-and-drop editing, A/B testing, Smart Traffic, and Accelerated Mobile Pages (AMP), Unbounce makes creating high-converting landing pages easy.
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