Semrush Review (2022): The Real Pros & Cons Of Using this SEO Tool

The internet is a vast and ever-growing entity, with new websites and online businesses popping up every day. In order to make your website stand out from the crowd, you need to employ effective search engine optimization (SEO) techniques. And one of the best tools for SEO is Semrush.

Semrush is a comprehensive SEO tool that allows you to track your website’s ranking in search engines, research keywords, spy on your competition, and more. It’s an essential tool for any business looking to improve its online presence. But is Semrush right for you? Let’s take a closer look at the pros and cons of using this tool for SEO.

What Is Semrush?

semrush: what it is

Semrush is an all-in-one SEO platform that helps you boost your website’s traffic and visibility in search engines. It offers a suite of tools to help you with keyword research, competitor analysis, site SEO audits, rank tracking, and more. It also provides detailed reports on your SEO progress and performance, so you can fine-tune your strategy and continually improve your results.

Founded by SEO experts Oleg Shchegolev and Dmitry Melnikov in 2008, Semrush has become one of the most popular SEO tools on the market, with over 6 million users including 471k active users in 130 countries. It’s used by some of the world’s biggest brands, including eBay, Adobe, and Dell.

As an SEO expert, I’ve been using Semrush for years to help my clients improve their search engine rankings and grow their businesses online. In this Semrush review, I’ll take you through everything you need to know about the platform, including the features it offers, pricing, pros and cons, and more.

Database Overview

Semrush today has over six million premium users worldwide, and its keyword database is among the largest in the industry. With 20 billion keywords and 145 geo databases across 801 million domains, it provides insights that other companies cannot match. Whether you are looking for a competitive edge in your next marketing campaign or want to understand your website’s performance better, It is an invaluable tool.

Official Statistics (Source)

Keywords Index
Keywords in database 20 billion
Geographic databases 142
Backlinks Index
URLs crawled per day 17.3 billion
Referring domains in database 1.4 billion
Backlinks in database 31.8 Trillion
Display Advertising Index
Advertisers in database 5.2 million
Publishers in database 3.5 million
Ads in database 310 million

What Problems does Semrush Solves?

In a competitive world, it can be hard to stand out from the crowd and build a successful online business that generates income. Without data, finding a less competitive path to dominate our niche can be difficult.

However, an all-in-one marketing tool called Semrush can help in this situation. Semrush provides data that can help users find opportunities and create strategies for their businesses. Additionally, it offers keyword research, competitor analysis, traffic analysis, and more tools. This SEO tool can gain the insights you need to build a successful online business.

If you’re looking to build a successful online business, it’s important to stand out from the crowd. With so much competition, finding a less competitive path to dominate your niche can be difficult. However, with the right tools in place, you can succeed.

Semrush is the perfect tool for anyone looking to streamline their SEO efforts. It provides users with everything they need to improve their ranking in search engines, including keyword research, competitor analysis, and site audits.

By using Semrush, you will be able to:

  • Find low competition keywords.
  • Find profitable keywords
  • Find long-tail keywords
  • Fix 50+ different parameters of critical website errors from an SEO perspective
  • Conduct in-depth competitors analysis to give you a full picture of your competitors to understand weaknesses and strengthness
  • Give you data on your competitor’s traffic sources so that you can outrank them in search results.

It is not just a tool, it is a complete set of tools that can help you improve your SEO, optimize your PPC campaigns, analyze your content, spy on your competitors, monitor your brand mentions, build links, and do more essential tasks in the modern digital marketing sphere. I have been using Semrush for over two years now and it has helped me immensely in my work as an online marketer. The tools are easy to use and the results are always accurate.

The team behind Semrush consists of 800 SEO specialists from four different countries. They aim to transparent all digital marketing competition by providing a competitive intelligence solution. This way, anyone can see the traffic data of other websites in different parameters and replicate the idea in their site to get the most visitors from different channels.

Academy: Free Online Digital Marketing Courses and Exams

Semrush Academy covers various courses on SEO by professional experts in bite-sized video lessons that improve your understanding.

Apart from knowing Semrush as a company that offers a possible set of tools for professionals in every possible area of internet marketing, it also offers free courses and exams covering all the core disciplines of digital marketing, allowing you to become an all-rounder specialist even if you are a beginner. The best part is that these courses are free, making it easily affordable for everyone who wishes to study and clear the exams to get certified.

The exam comprises questions regarding on-page optimization, keyword research, technical SEO audit, backlink management, and more which tests your knowledge about the subject. Once you clear the exam, you are awarded a worldwide certificate recognized by many companies. Hence, this is an opportunity that must not be missed, especially if you want to make a career in digital marketing.

What you’ll see in academy:

  • SEO fundamental course and exam
  • Technical SEO exam
  • SEO toolkit exam
  • Digital marketing certification

Though you’re in good company.

Dashboard

When you log in to Semrush, you will land on a convenient dashboard to see an overview of your campaigns. And all marketing toolkits are available on the left of the dashboard. See below what the Semrush dashboard will look like:

semrush dashboard review

On the dashboard’s left side, all marketing tools are available to choose which one you would like to use; there is SEO, Advertising, Social Media, Content Marketing, and Competitive Research tools. Different categories group it; click to open the drop-down menu as I opened the SEO section above.

My review of the Semrush dashboard:

The dashboard is overall excellent, user-friendly, and easy to navigate. Mainly, you can do it from the main dashboard without jumping to any other sections. This panel is the main point of Semrush making a productive dashboard and why I love using this tool more than any other marketing tool.

The only suggestion I have for improvement would be to add more customization options for the layout of the dashboard. But, overall, it’s a great toolkit that offers many features and options.

Semrush Features

Semrush provides 15+ tools to help you perform all digital marketing tasks in one place. So, you don’t need to purchase a separate tool for different purposes. All the features you need are packed into one tool to stay focused on your goals.

Let’s take a closer look at the main features Semrush has to offer.

Domain Analytics & Overview

competitor analysis: domain overview

The Domain Overview tool gives you an overview of your website’s SEO performance, including your organic traffic, Google search console rankings, backlinks, and more. You can also use this tool to research your competitors and see how they’re performing in comparison to you.

Domain Analytics is a nifty tool that allows you to research your competitor’s domain. You can see what keywords they are ranking for, their traffic estimates, paid traffic, advertising data, and even their backlink profile. This is an invaluable tool for any serious SEOs.

I was impressed with the depth of data that Domain Analytics provided. I quickly found out which keywords my competitors were ranking for and got some insights into their overall traffic picture. The backlink data was also beneficial in understanding my competitor’s link-building strategy.

Overall, I think Domain Analytics is an excellent tool for anyone looking to do some severe competitive research. It’s definitely worth the price.

As an SEO professional, I can’t recommend Domain Analytics enough. It’s a fantastic tool that has given me many insights into my competitors. If you’re serious about SEO, you must check out Domain Analytics.

To use the Domain Analytics tool, simply enter your website’s URL and your competitor’s URL into Semrush, and you’ll be given a detailed report.

Metrics provided:

  • Authority Score
  • Total number of visitors to the website per month
  • Total numbers of external links, backlinks pointing to this site
  • anchor texts
  • Top-performing keywords
  • Top pages of the website
  • Display and text ads stats
  • Competitors website

Authority score: This score estimation of how authoritative a website is. It’s a number on a scale from 0 to 100, with 100 being the most authoritative. The higher your score, the more likely you rank highly for competitive keywords. The score is based on the number of backlinks pointing to a website, referring domains, organic search traffic, and other data.

The total number of visitors: This metric tells how many people visit the site each month. This can give you an idea of how popular the site is and how much traffic it’s getting.

Backlinks: This metric shows how many links are pointing to the site. The more backlinks a site has, the more authority it has.

Organic traffic: This metric shows the site’s traffic from organic search. This can give you an idea of how well the site ranks for keywords and how much traffic it’s getting from search engines.

Paid traffic: This metric shows the site’s traffic from paid ads. This can give you an idea of how much money the site is spending on advertising and how effective its ads are.

Backlinks: The Backlinks section provides data visualizations on the number of the domain’s backlinks, the ratio between following and no follow links, referring websites, IPs and TLDs.

Display Advertising data: The Display Advertising section provides visual data on the domain’s presence on Google’s Display Network, including the number of ads and publishers, text and media ads samples, and promoted landing pages.

Backlink Analytics

backlink analysis

The Backlink Analytics tool allows you to research your website’s backlinks and see where they’re coming from. This is important because the quality of your backlinks has a direct impact on your search engine rankings.

To use the Backlink Analytics tool, simply enter your website’s URL into Semrush and you’ll be given a report on your backlinks. This report will show you the URL of each linking site, the anchor text used, the link type (do-follow or no-follow), and more.

Keyword Research

keyword research

Semrush’s keyword research tools allow you to find the best keywords for your website and track your ranking progress over time. With Semrush, you can:

  • Research keywords: Semrush’s keyword database contains over 20 billion keywords, which you can use to find the perfect keywords for your website.
  • You can filter out keywords by: specific keywords, keyword difficulty score, related keywords, search volume, keyword suggestions, etc.
  • Track keyword rankings: Like Google Analytics, Semrush allows you to track your keyword rankings in Google and other search engines. You can also set up alerts to notify you of any changes in your ranking.
  • Analyze competitor keywords: Semrush’s keyword analytics tools allow you to spy on your competition and see which related keywords they’re targeting. This information can be invaluable for developing your own SEO strategy.

Site Audit

seo tool

Semrush’s site audit tool helps you identify and fix technical SEO issues that could be holding back your website’s ranking. With Semrush, you can:

  • Scan your website for technical SEO issues: Semrush’s site audit tool scans your website for over 130 common technical SEO toolkit issues, including broken links, duplicate content, and missing metatags.
  • Generate detailed reports: Semrush generates detailed reports on your website’s technical SEO health, so you can identify and fix any issues that could be holding back your ranking.
  • Schedule regular scans: Semrush can automatically scan your website for new technical SEO issues on a weekly basis, so you can keep your website in tip-top shape.

Rank Tracking

rank tracking

Semrush’s position tracking tool allows you to track your website’s ranking in Google and other search engines. With Semrush, you can:

  • Track your ranking progress: Rank tracker shows you how your website’s ranking is progressing over time. This information can be valuable for fine-tuning your SEO strategy.
  • Compare your ranking to competitors: Rank tracker allows you to compare your website’s ranking to that of your competitors. This information can help you understand where you need to improve your SEO efforts.
  • Set up ranking alerts: It’s automated system can send you an alert whenever your website’s ranking changes, so you can quickly react to any changes in your ranking.

Competitor Analysis

Semrush’s competitor analysis tools allow you to spy on your competition and see what they’re doing to achieve success with SEO. With Semrush, you can:

  • See what your competitors are up to: Semrush’s competitor analysis tools show you what your competitors are doing with their SEO, including the keywords they’re targeting, the links they’re building, and more.
  • Identify opportunities: Your competitor’s SEO activities can help you identify opportunities for your own website. For example, if you see that your competitor is ranking for a particular keyword, you may be able to rank for that keyword as well.
  • Benchmark your performance: Benchmark your SEO performance against that of your competitors. This information can help you understand where you need to improve your SEO efforts.

Keyword Magic Tool

keyword magic tool

The Keyword Magic Tool is one of my favorite features within Semrush. This tool allows you to find relevant keywords for your website with ease. Best of all, it provides accurate monthly search volume data and competition levels for each keyword.

One neat feature of the Keyword Magic Tool is the ability to filter keywords by topic. For example, you could use the topic filter to find keywords related to “SEO” or “social media marketing.”

To use the Keyword Magic Tool, simply enter a seed keyword into the search bar. Then, select your desired country and language from the drop-down menus. Once you click “Search,” you’ll see a list of related keyword suggestions, along with monthly search volume data and competition levels.

If you want to further filter the results, you can click on the “Filter” button at the top of the page. This will open up a menu with various options, such as keyword difficulty, SERP features, and word count.

One of the coolest things about the Keyword Magic Tool is that it offers a “Keyword Overview” for each keyword. This overview provides insights into search intent, SERP features, and top-performing pages for that keyword.

To access the Keyword Overview, simply click on any keyword in the list. Then, scroll down to the “Keyword Overview” section at the bottom of the page.

The Keyword Magic Tool is an incredibly powerful tool that can help you find relevant keywords for your website. If you’re looking for a way to boost your SEO efforts, I highly recommend using this tool.

Organic Traffic Insights

organic traffic

The Organic Traffic Insights tool is another one of my favorite features within Semrush. This tool allows you to see how your website’s organic search traffic has changed over time.

To use the Organic Traffic Insights tool, simply enter your domain into the search bar and click “Search.” Then, select the timeframe that you want to analyze from the drop-down menu.

Once you click “Show Report,” you’ll see a line graph that displays your website’s organic traffic data. If you hover over any point on the graph, you’ll see the exact number of organic visitors for that day.

You can also use the traffic analytics tool to see how your website’s organic traffic has changed from one country to another. To do this, simply select the “Compare Countries” option from the top menu.

Then, select the countries that you want to compare from the drop-down menus. Once you click “Show Report,” you’ll see a line graph that displays your website’s organic traffic data for each country.

The Organic Traffic Insights tool is a great way to see how your website’s organic traffic has changed over time.

Bulk Backlink Analysis

backlink analysis

The Bulk Backlink Analysis tool is a great way to see all of the backlinks pointing to your website. Best of all, it provides detailed information about each backlink, such as anchor text, target page, and link type.

This tool is particularly useful for competitive analysis, as you can quickly see which websites are linking to your competitors. From there, you can decide whether or not to try and get those same links.

Unfortunately, the Bulk Backlink audit tool is only available in the paid version of Semrush. However, it’s still a valuable tool that can help you improve your link-building efforts.

Ease of use

When I first started using Semrush, I’ll admit that I was a bit overwhelmed by all of the features and options. Thankfully, the platform is designed in a way that makes it easy to find what you’re looking for.

The main dashboard provides an overview of your website’s SEO performance. From there, you can access the various tools and features that Semrush has to offer.

I also appreciate how it provides detailed tutorials for each feature. These tutorials can be accessed by clicking on the “?” icon next to each feature.

Overall, I found Semrush to be user-friendly and easy to navigate. If you’re looking for an all-in-one SEO platform, I think Semrush is a great option.

Customer Support

semrush customer support review

In my experience, Semrush has excellent customer support. The representatives are knowledgeable and helpful and always willing to go the extra mile to answer your questions. With their help, I could answer my questions and solve my problems in a timely and efficient manner.’

In addition, Semrush offers a wide range of resources that can help you learn more about using their platform and improve your understanding of SEO. These resources include tutorials, webinars, blog posts, and a piece of extensive knowledge. If you’re willing to put in the time to learn, it can be a valuable asset for your business.

However, if you’re not willing to invest the time or don’t have the patience to learn new things, Semrush might not be the right platform for you. Only you can decide if this SEO tool is the right fit for your business. But if you’re willing to try it, I think you’ll be pleasantly surprised by what Semrush offers.

Pricing & Plans Explained: How much is Semrush per month?

Semrush offers a variety of subscription plans to fit the needs of any size business. The Basic plan is excellent for small businesses and start-ups, while the more extensive plans are perfect for agencies and enterprises. Semrush offers a free trial to try out all the features before committing to a paid subscription.

semrush pro

Pro Package – $119.95/month

The Pro Package is the most affordable option compared to the other plans offered by Semrush, at just $119.95 per month, making it perfect for freelancers, startups, and in-house marketers who don’t have a large budget.

The Pro Package provides access to a wealth of competitor data, including traffic sources, social media status, rankings, and backlink profiles – everything you need to run successful SEO, PPC, SMM, and content projects.

With 15+ separate tools available within the Pro Package, you’ll be able to handle any task with ease. Whether you’re looking to improve your website’s ranking or create more successful marketing campaigns, the Pro Package has everything you need. Upgrade today and take your business to the next level.

It’s perfect for freelancers, startups, and in-house marketers who don’t have much budget.

The most valuable features included in pro plans: are access to your competitor’s traffic sources, social media status, rankings, backlink profile, and much more.

What can you do comfortably with the PRO package?

With the pro package, you can enjoy running SEO, PPC, SMM, and content projects with 15+ separate tools at your fingertip.

Guru – $229.95/month

The Guru plan is the most comprehensive of the three plans offered by Semrush. It includes everything in the Pro package, plus branded reports, historical data, and an extended limit of usage per day. This makes it ideal for small to medium businesses and marketing agencies experiencing growth. The Guru plan is priced at $229.95 per month.

If you’re looking for a comprehensive package that will take your business to the next level, the Guru plan is perfect for you. With all of the features of the Pro package plus extras like branded reports and historical data, it has everything you need to take your marketing to the next level. And at $229.95 per month, it’s an excellent value for the price. So if you’re ready to take your business to the next level, sign up for the Guru plan today.

Business Plan – $449.95

The Business Plan costs you $449.95 per month. It incorporates all the guru features, white label reports, API access, and extended limits and sharing options. You’ll be able to get the most out of Semrush with this option, and it’s perfect for larger agencies or businesses with an extensive web presence.

With the business plan, you’ll get everything from the lower-priced plans plus extras like unlimited projects, higher limits, and custom branding options. You can also use API to integrate Semrush data into your systems. This plan is perfect for businesses that want to get the most out of Semrush.

Enterprise Solution – Custom price:

The Semrush team can create a custom solution and price for you if you have a larger organization or enterprise-level business. This is great if you need more features than what’s offered in the other plans or if you need help integrating Semrush into your existing workflow. Just contact corporate@semrush.com to get started.

Semrush has a wide range of features that can be helpful for businesses of all sizes. But if you have a larger organization, the Enterprise Solution could be an excellent option. With this solution, thier team can create a custom plan with pricing that fits your needs. And if you need help integrating Semrush into your existing workflow, they’re more than happy to assist you.

If you think the Enterprise Solution could be a good fit for your organization, don’t hesitate to contact corporate@semrush.com to get started. One of their friendly and helpful representatives will be more than happy to answer any questions you have.

Explain mathematically to save 17% if you choose the annual plan:

If you choose the annual plan, you will save 17%. Let’s you choose PRO plan you will get charged at $119.95 x 12month = $1439.40 – 17%= $1194.702 per year. So, the annual plan saves you $244.698. Or in other words, if you choose to pay monthly, you will pay 17% more.

Semrush Pros and Cons

Pros:

  • All-in-one platform: Semrush is an all-in-one platform that offers a wide range of features and tools. Whether you’re looking for keyword research, competitor analysis, or backlink data, the Semrush keyword research tool has you covered.
  • User-friendly: It is designed in a way that makes it easy to find what you’re looking for. The main dashboard provides an overview of your website’s SEO performance, and the various tools and features are easy to access.
  • Detailed tutorials: It provides detailed tutorials for each feature. These tutorials can be accessed by clicking on the “?” icon next to each feature.
  • Excellent customer support: The customer support representatives are knowledgeable and helpful, and they’re always willing to go the extra mile to answer your questions.

Cons:

  • Premium features can be expensive: Some of Semrush’s best features, such as the Bulk Backlink Analysis tool, are only available in the paid version of the platform.
  • Overwhelming for beginners: It can be overwhelming for beginners. There are a lot of features and options, and it can take some time to get familiar with the platform.

The Final Verdict

Semrush is an SEO platform that offers a wide range of features. While the features are impressive, they come at a price that may not be affordable for all businesses. However, if you’re serious about SEO and have the budget to invest in a tool like Semrush, it could be a valuable addition to your marketing arsenal. It should be noted that Semrush isn’t appropriate for every business due to its cost. If you don’t have the budget or aren’t interested in investing in SEM tools, Semrush wouldn’t make sense as part of your marketing strategy.

Overall, Semrush is a good choice for businesses willing to spend money on an effective SEO solution and have the necessary budget. If you’re not interested in spending money on SEO or don’t think Semrush is the right tool for your business, that’s okay too. There are plenty of other options out there that can help you achieve your marketing goals.

FAQs

Why is Semrush the best?

There are a number of reasons why Semrush is considered a robust SEO tool. First, it provides users with a comprehensive set of features and tools that helps them to research target keywords, track their search rankings, and analyze their competition. Additionally, Semrush is constantly updating its algorithms and adding new features to keep up with the latest trends in SEO.

Is Semrush the best SEO tool?

There is no one-size-fits-all answer to this question, as the best SEO tool for your needs depends on a number of factors, including your budget, the size and complexity of your website, and your specific SEO goals. However, Semrush is generally considered to be one of the best all-around SEO tools on the market, and it is a good choice for most website owners and digital marketers.

How much does Semrush cost?

Semrush offers a number of different pricing plans, depending on your needs. The basic plan starts at $199.95 per month, while the more comprehensive plans can cost up to $499.95 per month. There is also a free trial available for those who want to try out the tool before committing to a paid plan.

Is Semrush free?

No, Semrush is not free. However, it offers a free trial so that you can try out the tool before committing to a paid plan.

Is Semrush good for SEO?

Yes, Semrush is a good tool for SEO. It provides users with a comprehensive set of features and tools that helps them to research keywords, track their rankings, and analyze their competition. Additionally, Semrush is constantly updating its algorithms and adding new features to keep up with the latest trends in SEO.

Leave a Comment