Semrush Pricing: Which Plan is Best For Your Business?

As a business owner, you know that staying on top of your SEO is critical to keeping your site visible and attracting new customers.

But with so many different tools out there, it can be hard to decide which one is right for you.

If you’re looking for an all-in-one solution that will help you with everything from keyword research to competitive analysis, Semrush is a great option. But what does Semrush pricing look like?

Semrush offers four different pricing plans: Pro, Guru, Business, and Enterprise. The Pro plan is the most popular and affordable option, while the Enterprise plan is the most comprehensive and expensive option.

Let’s take a closer look at each of these plans to see what they have to offer.

Semrush Price & Overview:

TypeSEO software solution
Top features1. Keyword research
2. Competitive intelligence
3. Site audit
4. Link building
5. Rank tracking
6. Content optimization for search engine
7. Social media marketing
8. Market research
9. Content marketing
10. Position tracking tool
Starting price$119.95/month
Semrush free trial?Yes, they offer 7-day free trial
Competitors1. Ahrefs
2. Moz
3. Spyfu

Semrush Overview

keyword research

The SEO industry is a competitive, constantly-changing space. With the constant updates and algorithm changes from search engines like Google, it can be challenging to stay up-to-date with everything going on – let alone make sense of all of it.

That’s where tools enter the picture. One tool in particular essential for any digital marketer looking to improve their website’s search engine ranking.

Semrush is an all-in-one digital marketing tools that can be used to help with website analysis, SEO optimization, keyword research, content marketing, market research, social media and competitor analysis.

It can help identify what keywords your competitors are targeting and the traffic and ranking of their websites. This information can then be used to help improve your own website’s SEO.

Best for: SEO professionals, PPC managers, digital marketing agencies, freelancers, and small to large businesses who want to improve their online visibility. It has all the tools you need to research your competition, track your website’s ranking progress, spy on your competitors’ Ad campaigns, and more.

Semrush also offers a variety of other helpful features such as brand monitoring, rank checking, and site auditing.

Breakdown of Semrush Plans: How Much Does Semrush Cost?

semrush pricing

If you’re in digital marketing, then you’ve probably heard of Semrush. It’s a popular tool for keyword research, content marketing, and social media marketing.

And if you’re looking for an all-in-one solution for your digital marketing needs, Semrush is worth considering. But what about Semrush pricing? Is it affordable? Let’s take a look.

Here’s a breakdown of Semrush Plans and what you can get for your money:

The Pro: For $119.95 per month, you’ll get access to all of Semrush’s essential features, including:

  • Keyword research
  • Competitive analysis
  • Rank tracking
  • Site audit
  • Get access to advertising and social media tools

If you’re newbies or just started, this package is for you. You’ll get access to all of Semrush’s features and be able to use them to improve your website ranking and traffic.

The Guru: For $229.95 per month, you’ll get access to all of the features in the Pro Plan, plus a few extra, including:

  • Historical data
  • Content Marketing Toolkit
  • Brand monitoring
  • Multi-location
  • Device tracking
  • GDS integration
  • API Access
  • Lead generation tools

And more.

The Guru Plan is probably right for you if you’re a professional marketer or running a digital marketing agency. With this plan, you’ll be able to do everything that the Essentials Plan offers, plus a whole lot more.

The Business: For $449.95 per month, you’ll get access to all of the features in the Guru plan, plus a few extra goodies, including:

  • Share of Voice
  • Extended limits
  • API Access
  • PLA analytics
  • free migration from third-party tools
  • White-label reports
  • Customizable dashboards
  • Advanced filtering

And more.

The Business Plan is perfect for those running large agencies and enterprises. With this plan, you’ll be able to get all of the features in the Guru Plan, plus a few extras that will make managing your digital marketing campaign easier.

Still not sure which plan is right for you? No problem. Semrush offers a 14-day free trial, so you can try out all the features and see which one is right for your needs. So why not give it a try today?. You might be surprised at how much Semrush can help your business.

Semrush Pro Plan ($119.95/mo)

semrush pricing plans

The Semrush Pro Plan is perfect for startups or small businesses. It’s packed with features that combine organic traffic reports, organic site audits, backlink checkers, and all the reports you need to optimize your website, track any changes competitors make, and many more valuable tools under one roof.

You’ll see how your website performs compared to others in your industry, find out what changes you need to make to improve your ranking, and track your progress over time. This Plan has everything you need to start Semrush and grow your business.

What You’ll Get?

You’ll get instant access to the following features:

How many reports you can create?

With a Pro plan, you can create up to five projects per month, each including up to 500 keywords that you want Semrush to track for your website and any competitors.

You’ll also get instant access to organic and paid keyword position tracking and backlink monitoring tools.

This way, you can always stay ahead of the competition and ensure your website ranks where it should be.

How many keywords you can track?

The Pro Plan gives you unlimited access to API, allowing you to track up to 500 keywords within each project. This enables you to track your PPC campaigns and SEO efforts more effectively.

Additionally, you can create filters based on keyword volume or difficulty percentage to focus on the high-value keywords in your niche.

By doing this, you’ll be able to make better decisions about where to allocate your resources for the greatest return on investment.

How often keyword metrics are refreshed?

The keyword metrics in Keyword Manager are refreshed 250 times a month. However, the data is displayed based on the last time the data was updated.

So, you will need to manually refresh the data if you want to see the most up-to-date metrics for your target keyword.

Keyword, Domain, and Backlink Analytics  

Another key feature of the Pro Plan is that it allows you to generate reports for up to 250 domains each month.

This enables you to monitor both backlinks and keyword rankings on a regular basis so that you can determine which keywords are driving traffic to your website or causing a drop in traffic.

You can also monitor your competitors’ backlinks, new domains that are linking to them, and the keywords they’re ranking for on a regular basis.

3,000 Reports Each Day and 10,000 Results Per Report

The Pro Plan allows you to generate up to 90,000 reports each month and provides instant access to all of those results.

The reporting capabilities are ideal for monitoring your website’s organic search performance and the effectiveness of any PPC campaigns that you’re running on Google and Bing.

How many number of pages you can crawl?

When you audit your site, fix technical SEO errors and improve your site, Semrush crawls all your site pages to find out errors that need to be fixed.

This is essential in ensuring that your website is optimized for search engines so you can rank higher and get more traffic.

By taking the time to fix these errors, you will significantly improve your website’s performance on search engines.

Each Plan comes with a different number of crawl limits per month. So, depending on your needs, you can choose the most suitable Plan for your website.

The Pro Plan limits users’ crawl to 100,000 pages per month and 20,000 per project. This may seem like a lot, but for small businesses with multiple websites, it can add up quickly. If you need to crawl more than this, you’ll need to upgrade to the Guru Plan.

Is Semrush Pro right for me?

The Semrush pro plan is for those who:

  • are just starting out with SEO and have new business.
  • have small website or blog.
  • don’t have budget to spend for expensive plan.
  • don’t intend to track thousands of keywords at once.
  • don’t need to manage projects for multiple sites in single account.

Semrush Guru Plan ($229.95/mo)

semrush plans

The Semrush Guru Plan is the perfect choice for people who need to monitor many competitors, track more than five projects per month, and access all reports.

This plan offers an unlimited number of keywords that can be tracked daily, weekly, or monthly, with the ability to update up to 20 times in one day, making it the perfect choice for those who want to stay ahead of the competition.

Most importantly, the Semrush Guru Plan enables users to receive a report on any number of websites and track all changes in rankings using keyword searches. This makes it easy to stay on top of your competition and ensures your website consistently ranks high on search engine results pages.

So if you’re looking for a comprehensive solution to help you dominate your market, the Semrush Guru Plan is worth considering.

What You’ll Get?

You’ll get instant access to the following features:

15 Projects and 1500 Keywords to Track 

The Semrush Guru Plan is the perfect solution for businesses that need to track multiple projects with many keywords. With the Guru Plan, you can track up to 15 projects with 1500 keywords each. This plan also allows you to update your projects multiple times daily, so you always have fresh accurate data.

Historical Data

Historical data is a valuable tool for understanding trends and investigating past performance. However, not all data is created equal. Regarding historical data, Semrush Pro and Guru versions offer different access levels. The Pro version provides access to Domain Analytics and Keyword Analytics databases, while the Guru version offers historical data from Domain Analytics and Keyword Analytics databases.

As such, those who require historical data for research or business purposes will find the Guru version more useful. While the Pro version is still a valuable tool, the Guru version provides a more comprehensive view of past performance.

Keyword Research

The database of the keyword magic tool is extensive and includes a variety of data on keywords that can be very useful for SEO and PPC campaigns. The tool allows you to create up to 5,000 reports per day, with a volume of 30,000 keywords per report. This makes it a potent tool for conducting detailed keyword research.

Content Marketing Platform

Semrush Content Marketing Platform is an all-in-one tool that helps businesses to plan, create, optimize and measure their content marketing efforts, Guru Plan gives you access to all the features of the platform.

Key benefits:

  • It helps businesses to save time and resources by providing them with a comprehensive view of their content marketing performance.
  • It provides users with insights and recommendations on how to improve their content marketing strategy.
  • It helps businesses to measure and track the ROI of their content marketing campaigns.
  • It allows businesses to collaborate and share ideas with other members of their teams.

Listing Management

Semrush Guru Plan allows you to monitor and manage your business listings across the web from one easy-to-use platform.

You don’t have to check each listing manually – this service will do it for you, so you can focus on running your business.

Get Access to more Metrics than the Pro Plan

As a marketer, you know that data is everything. The more data you have, the better informed your decisions will be.

That’s why the Semrush Guru plan provides more metrics than the Pro plan. With the Guru plan, you’ll get access to an expanded set of tools and features, including:

  • competitor research
  • traffic analysis
  • backlink analysis
  • keyword research
  • rank tracker
  • rankings history
  • reports
  • site audit

In addition, the Guru plan gives you access to exclusive features like the Competitor Keyword Metrics and the Site Audit Report.

With these tools, you’ll be able to understand your competitors’ strategies in-depth and optimize your own website for better results.

Is ‘Semrush Guru’ right for me?

The ‘Guru’ plan is a good option for users who…

  • are looking for a content generation/strategy.
  • need in-depth competitor data.
  • are likely managing SEO for multiple sites.
  • are looking for a higher number of results per report.
  • want to use the tools for large projects with a team.
  • are looking for historical data and custom reports.

If you’re a large or enterprise-level business, then ‘Semrush Guru’ is probably the right plan. It gives you access to all of Semrush’s features, including historical data, competitor analysis, and the ability to track an unlimited number of projects.

However, if you’re a small or medium-sized business, then Semrush Pro may be a better option. It still gives you access to most of Semrush’s features but limits the amount of historical data and competitor analysis you can do.

Semrush Business Plan ($449.95/mo)

business plan

The Semrush Business Plan is the most comprehensive compared to all different plans. It gives you access to all of Semrush’s core features, including:

  • Advanced competitive research
  • Project management tools
  • Daily crawling and indexing
  • White label reporting
  • API access
  • Data export

This plan is best suited for larger businesses or agencies that need to track and manage multiple projects at a time.

What You’ll Get?

You’ll get instant access to the following features in addition to all the features available in the previous two plans:

40 Projects and 5000 Keywords to Track

You’ll get 40 projects and 5000 keywords to track with the plan. It includes detailed reports, filtered data export options, detailed keyword research tools, and more.

Google Data Studio Integration

Integrate Semrush API into your Google Data Studio with a single click to create customized dashboards for monitoring the SEO efforts of every online project. Track keywords positions, backlinks, traffic, refer domains, and more.

Content Marketing Platform

With the plan, you get instant access to Semrush’s Content Marketing Platform, which is your go-to tool for creating high-quality links from all types of content. It uses a system of artificial intelligence that has been carefully designed for this purpose.

API Access

With the Semrush business plan, you can easily integrate data into your database with customizable and flexible SEO reports and analytics via its powerful REST APIs.

Its API integration gives you access to all your data and projects from other software applications such as Excel and Google Sheets. 

Deliverables Semrush has the depth and breadth of data you need to find the needle in the haystack. Tools give you easy access to all things digital to quickly pinpoint exactly what’s working, what isn’t, and how your audience is responding.

Saves time You don’t need to spend countless hours attempting to reverse engineer your competitors’ digital footprint. We have all the data from search engines and social media.

Domain and Keyword Analytics

This very interesting feature provides you with advanced site audits and domain research, including keyword ranking history, traffic estimations, and more. The domain and keyword analytics tool is one of the most powerful tools that Ahrefs provides you with.

What you get: If you want to find under-performing and high-traffic keywords, this is a must-have feature.

As well as traffic estimation and broad match Keyword Gap, you can also use it to research non-brand keywords, find your competitor’s top-performing keywords, and a lot more.

Pro vs. Guru vs. Business Plan — Which One to Choose?

If you’re a large company and manage dozens of websites, then the Semrush Business plan is perfect for your needs. It’s also ideal for companies to monitor their competitors’ activities and perform SEO audits to stay ahead in online rankings.

Smaller companies are better off with the Guru Plan because it provides all the features they need to take their SEO campaigns to the next level.

The Pro plan has very few extra features that you will benefit from. If price is no object, then go for the Business plan.

If you’re starting with your business and are still undecided on which plan to choose, Semrush offers a free trial that allows you to test drive the features and decide whether they work best for your needs.

Semrush Custom Plans

Semrush Custom Plans let you build a plan that works best for your business. With this flexible subscription, you can select the features and services that suit your needs from their extensive toolbox of SEO, content marketing, competitive research, social media management, and analytics tools.

You can choose a monthly or annual billing cycle, giving you the flexibility to manage your budget.

In addition, with Semrush custom plans you get access to dedicated customer support who will help you make the most out of their platform. Custom plans come with all the features included in other Semrush plans as well as additional ones like API access for data integration and white-label reporting so you can brand reports for clients.

With these customizable options, Semrush takes care of all your digital marketing tasks. Make the most of your time and resources to get the best results with Semrush’s custom plans.

With all the features you need for success, including competitive research, SEO analysis, content marketing tools, and more, you can focus on what matters: moving your business forward.

Semrush Agency Pricing

Semrush Agency Pricing designed for agencies, in-house marketing teams, and freelancers. It provides a simple way to monitor your client’s online presence, measure performance across all channels, and deliver faster results.

With Semrush Agency Pricing, you can access our entire suite of tools, including keyword research and reporting, competitor analysis, backlink monitoring, specialized audits, and more.

You can also create custom reports tailored to your client’s needs and collaborate with colleagues in real time on tasks like website optimization. The pricing is flexible, so we can grow with you as your agency matures.

Take charge of your client’s digital marketing with Semrush Agency Pricing. Register today and get the most out of your online presence. Our dedicated support team is always available to help you with any questions.

For more information about Semrush Agency pricing or to schedule a demo, don’t hesitate to contact Semrush at for assistance.

User management in Semrush:

You need to add users and manage their permissions to keep track of your team’s progress. You can do this in the “User Management” section of Semrush. You can invite new users, assign them to projects, and set their permissions here.

If you want to add more users to your account, you’ll need to pay an additional fee. The cost of adding users to Semrush varies depending on your plan. The Pro Plan it’s $45 for each user. The Guru Plan it’s $80 for each user. And for the Business Plan, it’s $100 for each user. 

So, if you have a team of five people, you would need to be on the Business Plan to add them all as users. However, remember that each person on your team will need their login credentials and will be charged at the same rate as everyone else on the account.

Adding more users to Semrush is a great way to keep track of your team’s progress and ensure everyone is on the same page.

 Is Semrush more or less expensive?

Moz’s pricing plans are very similar to Semrush’s. They offer a free plan, a monthly subscription, and an annual subscription. The monthly subscription is $99 per month, and the yearly subscription is $79 per year. Both of these plans include up to five users.

Ahrefs’ pricing plans are a bit different from Semrush’s. Their cheapest plan is $99 per month and only includes one user. Their other two plans are $399 per month and $999 per month, which include unlimited users. So, if you have a team of more than five people, Ahrefs would be the more affordable option.

In terms of features, I would say that Semrush is the more comprehensive tool. However, if you’re looking for a tool specifically designed for managing a team of people, Ahrefs would be the better option.

Overall, I think Semrush is an excellent tool for managing your SEO. The price is reasonable, especially if you only have one person working on your SEO. However, if you have a large team, you may want to consider another tool like Ahrefs or Moz.

Add-ons for Semrush

Additionally, Semrush offers more features through paid add-ons. There are four available options: the Semrush. Trends add-on, Local SEO add-on, Agency Growth Kit add-on, and ImpactHero add-on.

All of these provide valuable tools to help improve your online presence. Choose the one that best fits your needs and budget to get started. You’ll be glad you did.

The first of these is the ‘Semrush Trends’ add-on gives users access to detailed information about current trends in their industry so they can plan content and strategies accordingly.

The second is the ‘Local SEO’ add-on which helps businesses optimize their website for local search results. The third is the ‘Agency Growth Kit’ add-on which provides agencies with a suite of tools to help them grow their business.

Finally, the ‘ImpactHero’ add-on helps businesses measure and improve their social media impact. All of these add-ons are available for a monthly fee and offer a free trial, so you can try them before you buy.

The Semrush app center

Semrush app center allows you to quickly and easily integrate different third-party applications with Semrush. There are a variety of apps available, from social media management tools, analytics platforms, optimization tools, customer service platforms, and more.

With the app center, you can easily connect different services with your Semrush account, so they all work together seamlessly.

For example, use Semrush Analytics & Reporting Suite for tracking website performance. The App Center can help you quickly sync this data with other popular tools like MailChimp or Google Analytics. The possibilities are endless.

Using the Semrush suite gives you access to powerful SEO tools and insights that will help grow your online presence. From user management options to add-ons and integrations through Semrush App Center, Semrush provides an extensive and comprehensive platform for managing your SEO campaigns.

Whether you’re a small business or a large agency, the robust features offered by Semrush will help you get ahead of the competition and increase your visibility online.


The Semrush Guru Plan is a great choice for companies to improve their SEO campaigns and increase online ranking. With its huge package of useful features, you’ll be able to do everything from monitoring your competitors’ performance to building links with curated content.

Price: $229.95 per month (Guru) or $449.95 per month (Business)

Pros: you can get a lot of benefits from this software. The software has been updated regularly over time, and it will work better in the future. Besides, there is a user-friendly interface that can be used by everyone who wants to use this product.

Cons: the price is very high for people who don’t have a big website. I hope they can reduce the cost of this product so that everyone can purchase it easily.

Most people would like to use Semrush because it is very advanced software that will give you the best results for your SEO campaign.

All updated information of your competitors will be updated to you with this tool, and you will know how to rank your website properly. I hope you can find it useful for your SEO campaign.

With the number of clients reaching more than 30,000, Semrush is undoubtedly a powerful tool that can be used even by small-time internet marketers who are just starting their business.

It allows them to perform several tasks, including keyword research, backlink analysis, and competitor tracking, that will help them increase traffic to their websites. The tool also has an option that allows you to perform detailed reports of SEO metrics.

Users can also track their website’s ranking position for different keywords that they are targeting.

The most striking feature of this product is its easy-to-use interface that allows even beginners to carry out several SEO tasks without any trouble.

Frequently Asked Questions

Can you use Semrush for free?

Yes, you can use Semrush for free with limited features. However, if you want to use all of the features of Semrush, then you will need to upgrade to a paid subscription.

What is the price of Semrush?

The price of Semrush is $119.95/month for the starter plan, $229.95/month for the Guru Plan and $449.95/month for the Business Plan.

How much is Semrush monthly?

Semrush offers monthly and annual subscriptions. The monthly price starts at $119.95 per month.

Is Semrush worth?

There is no simple answer to this question, as the value of Semrush depends on how you intend to use it. Overall, Semrush is a reasonably comprehensive SEO tool that can help you track your website’s search engine rankings and spy on your competition’s online marketing strategies.

However, it can be expensive, so it may not be worth the investment for smaller businesses or those who can’t afford to spend vast amounts of money only on SEO.

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