Review: Is it The Best SEO Tool?

Morningscore is an innovative all-in-one SEO tool designed to simplify the process of search engine optimization for businesses of all sizes.

The tool offers a unique blend of user-friendly features and robust functionality that makes it easy to track SEO performance, identify potential improvements, and measure the impact of SEO efforts in real-time.

Whether you’re a small business owner, a digital marketing professional, or an SEO enthusiast, Morningscore is crafted to cater to your specific needs and help you achieve your SEO goals.

This blog post aims to provide an in-depth review of and its product, highlighting its key features, benefits, and how it stands out from other SEO tools in the market.

We aim to offer valuable insights to our readers, helping them understand why Morningscore might be the perfect SEO tool for their business.

What is

what is morningscore io

Simply put, is an all-in-one SEO tool that aids you in enhancing your website’s search engine optimization (SEO).

The SEO platform, Established in 2017 by Mikkel Sciegienny and Karsten Madsen, has grown to have a significant number of users – as per the company’s records, as of 31 December 2022, they had over 10,000 active users (Source: Annual Report, March 2023). operates by providing you with valuable data that you can utilize to…

  • Discover what people are searching for on Google.
  • Develop fresh web content that is likely to drive traffic.
  • Recognize link-building prospects
  • Modify technical aspects of your site to achieve higher search rankings. For instance, based on the keywords you input, can present you with keyword suggestions that can be employed as the groundwork for crafting blog posts that are likely to perform excellently in search results.

It can also inform you about the difficulty level of ranking for specific search queries.

It will propose websites that might be worth reaching out to for backlinks.

It enables you to conduct SEO audits on your website to identify if there are any technical enhancements you can implement that will assist you in achieving superior search results.

That’s just the start, though – there are numerous other features offered by that are intended to help you boost your site’s search rankings.

Who is Morningscore for?

Morningscore is a comprehensive SEO tool designed to cater to the needs of different user categories. It provides unique features and benefits, making it an essential tool for eCommerce businesses, agencies, and marketers.

eCommerce Businesses

For eCommerce businesses, Morningscore is an indispensable tool for improving their websites’ visibility. It aids in identifying areas of improvement and strategies for better search engine ranking. Here are the key benefits:

  • Increase Website Visits: Morningscore helps attract more customers to your webshop.
  • Keyword Identification: The tool assists in finding relevant keywords for your business.
  • Data Analysis: Save time by simplifying the data analysis process.
  • Better Decision Making: Morningscore equips businesses with the knowledge to make informed decisions.


Agencies offering SEO services can significantly benefit from Morningscore. It simplifies managing multiple client websites and reporting on SEO. Key features include:

  • Project Management: Easily switch between different projects.
  • Client Account Management: Manage all your client accounts in one place.
  • Project Estimates: Get reliable estimates for your SEO projects.
  • Showcase Value: Effectively showcase the value of SEO to your clients.


For marketers juggling various responsibilities, Morningscore is a valuable assistant. It optimizes SEO tasks to achieve maximum results. Benefits for marketers include:

  • Identify Opportunities: Spot low-hanging fruit in your SEO efforts.
  • Step-by-Step SEO Tips: Learn how to improve your SEO with practical tips.
  • Learn to Fix Issues: Gain skills to address SEO issues independently.
  • Better Decision Making: Make informed decisions with comprehensive SEO data.

In conclusion, Morningscore is for anyone looking to enhance their SEO efforts, whether running an eCommerce business, managing multiple clients in an agency, or handling marketing for a company.

How To Use Morningcore for SEO Optimization? is a comprehensive SEO tool aimed at helping businesses improve their online visibility and ranking on Google. This tool offers an intuitive Scandinavian design and provides many features, including SEO score checks, keyword research, backlink analysis, and more.

Here is a step-by-step guide on how to use for SEO:

Step 1: Sign Up for a Free Trial offers a 14-day free trial, allowing you to test its features before committing to a subscription. To get started, visit the website and sign up for a free trial.

Step 2: Add Your Website and Set Up Your Profile

After signing up, add your website to the platform and set up your profile. During this process, you will be asked to provide information about your business and its SEO goals.

Step 3: Check Your SEO Score provides an overall SEO score for your website, which can help you understand your current SEO performance. This score is based on various factors, including your site’s content, backlinks, and keyword usage.

Step 4: Identify and Fix SEO Issues

The tool will identify potential SEO issues on your website and suggest how to fix them. These may include problems with title tags, keyword usage, and more.

Step 5: Conduct Keyword Research

Use’s keyword research feature to identify high-performing keywords in your industry. This can help you optimize your content and improve your search engine ranking.

Step 6: Monitor Backlinks

Backlinks are an important factor in SEO success. allows you to monitor the quantity and quality of your backlinks, helping you identify areas for improvement.

Step 7: Track Your Progress

Finally, use’s tracking features to monitor your SEO progress. This can help you understand the effectiveness of your SEO strategies and make necessary adjustments.

Remember, SEO is a long-term strategy that requires ongoing effort and adjustment. By using a tool like, you can streamline your SEO efforts and work towards improving your online visibility and ranking on Google.


Keyword Research Tool:

The Morningscore Keyword Research Tool is a comprehensive solution for businesses looking to enhance their SEO performance. It’s a platform that stands out due to its simplicity, efficiency, and the wide range of features it offers.

The tool offers an intelligent keyword filtering system, which allows users to quickly isolate relevant keywords from a broad list. This feature helps to eliminate the time-consuming process of manually sifting through extensive keyword lists, enabling users to focus on the ‘hidden gems’ that can boost their website’s visibility and ranking.

One of the standout features of the Morningscore Keyword Research Tool is its competitor analysis capability.

Users can access their keyword list and rankings by adding a competitor to the system. This competitive insight is updated daily, informing users about their competition’s SEO strategies and enabling them to adjust their approach accordingly.

The tool also offers local and global keyword tracking, providing a comprehensive view of a business’s SEO performance on both a micro and macro level. This feature simplifies the process of maintaining and improving keyword rankings against competitors.

Morningscore Keyword Research Tool also offers automatic keyword discovery. With a single click, the tool can scan a business’s most valuable keywords and populate the keyword research tool with relevant data. This feature reduces manual work and allows firms to focus more on strategy and implementation.

Lastly, the tool assesses the difficulty level for each keyword. This is determined using a unique algorithm that calculates the difficulty of ranking for a specific keyword and the potential ROI it can bring. This feature can help businesses prioritize their SEO efforts, focusing on low-difficulty, high-ROI keywords.

Backlink Checker

Now, let’s move towards our topic, the Morningscore Backlink Checker.

Morningscore Backlink Checker is a part of the platform, designed to help users understand their website’s backlink profile. It is a popular tool among SEO professionals for its versatility and ease of use.

The Backlink Checker allows users to see all of their competitors’ backlinks, including their most valuable ones. This information can be crucial in identifying hidden link-building opportunities and improving a website’s SEO performance.

In addition to providing details about backlinks, the tool continuously and automatically tracks your link profile. This constant monitoring ensures that users are always updated with the latest changes and can make timely decisions based on the most recent data.

Another feature that sets the Morningscore Backlink Checker apart is its user-friendly interface. The tool provides a lot of data packed in easy-to-understand tables and graphics. This makes it easier for users, especially beginners, to comprehend and use the information to their advantage.

Moreover, has been praised as a gamified SEO tool with helpful features, including a rank tracker, health analysis, competitor analysis, and more. The Backlink Checker is just one of the many tools provided by to aid users in their SEO efforts.

In conclusion, the Morningscore Backlink Checker is a robust tool that provides valuable insights into a website’s backlink profile. Its ability to track competitors’ backlinks and present data in an easy-to-understand manner makes it a valuable asset for anyone looking to improve their website’s SEO performance.

Website Health Checker

morningscore io website health checker

Morningscore’s Website Health Checker tool is a comprehensive solution to help businesses optimize their websites for better search engine performance. The tool leverages Google’s guidelines to identify and evaluate potential issues affecting a website’s visibility, ranking, and overall SEO health.

Its ability to identify and fix website issues. It uses an intelligent SEO checker that scans your website for potential problems, ranging from minor glitches to significant issues like website speed. This feature lets you stay up-to-date with your website’s performance and ensure it’s optimized to rank higher in search engine results.

morningscore io website health checker 1

One of the distinguishing features of Morningscore’s tool is its ability to prioritize problems based on their severity and potential returns. This feature is particularly useful for small teams, allowing them to focus their efforts on the most impactful issues first.

Moreover, the tool provides smart estimations of the potential returns you can achieve by resolving each problem, enabling you to make informed decisions about your SEO strategy.

Another notable feature of this tool is its automatic crawl function, which regularly monitors your website’s performance. This feature eliminates manual checks, ensuring you’re always aware of any issues that may impact your website’s SEO health.

How Morningscore places a strong emphasis on optimizing landing pages. According to Google, the tool allows you to identify all issues present on specific landing pages and even lets you prioritize these pages by their importance. This focus on landing pages ensures that your most important content is fully optimized and capable of driving traffic and conversions.

Furthermore, Morningscore’s Website Health Checker tool offers a historical view of your website’s health. It saves all the data detected by its crawler for later reference, allowing you to correlate specific changes with improvements or declines in your rankings.

Lastly, the tool has comprehensive guides to help you address each identified issue. These step-by-step guides are easy to understand and follow, making them suitable for seasoned SEO professionals and beginners.

SEO Reports:

Morningscore’s SEO Reports are a powerful tool designed to facilitate the process of tracking, analyzing, and communicating the outcomes of your SEO efforts.

With an emphasis on simplicity and customizability, these reports are particularly beneficial for SEO managers who must present their results to superiors, consultants and agencies responsible for reporting to clients.

morningscore io seo reports

The Morningscore reporting tool provides a comprehensive overview of your SEO performance, enabling you to monitor the effectiveness of your strategies and make necessary adjustments. This feature is crucial because it allows for continuous improvement in your SEO practices, leading to better rankings, increased web traffic, and, ultimately, higher conversions.

One of the key strengths of Morningscore’s SEO Reports is their customizability. You can tailor the reports to reflect the metrics most relevant to your objectives.

Whether you’re interested in tracking organic traffic, keyword rankings, backlinks, or other SEO metrics, you can create a report focusing on these areas. This level of customization ensures that you’re not overwhelmed with unnecessary data but rather provided with insightful, actionable information.

Furthermore, Morningscore’s SEO Reports are designed with clear, concise language, making them easily understood by a general audience. This is particularly advantageous when reporting to clients or superiors who may need to gain more extensive knowledge of SEO. The reports provide an unbiased and objective overview of your SEO performance, allowing for informed decision-making based on concrete data.

In conclusion, Morningscore’s SEO Reports are an invaluable tool for anyone involved in SEO. They offer a simple, customizable way to track and analyze your SEO performance, providing the insights needed to continually improve your strategies and achieve your objectives.

Website Scanner

The Morningscore Website Scanner is an innovative tool designed to provide comprehensive insights into the performance of any website on the internet. This tool’s primary function is identifying the keywords and links that significantly contribute to a website’s ranking on search engine results pages.

The power of the Morningscore Website Scanner lies in its ability to analyze the SEO strategies of any site, providing users with the necessary data to adjust their tactics accordingly. Users can strategically incorporate these elements into their web content by understanding which keywords and links drive traffic to a particular site, potentially boosting their search engine rankings.

This scanner can be invaluable for businesses and individuals looking to enhance online visibility. It offers a clear, concise, and objective overview of a site’s SEO performance, enabling users to make informed decisions about their digital marketing approaches.

In summary, the Morningscore Website Scanner is a powerful tool that provides detailed insights into the SEO strategies of any website. Its objective analysis and data-driven approach make it a valuable resource for optimizing its online presence and reaching the top of search engine results.

Rank Tracker

morningscore io rank tracker

Morningscore Rank Tracker is a comprehensive tool that offers multiple features to facilitate your SEO efforts and monitor your website’s ranking.

Keyword Rank Tracker:

This feature seamlessly integrates your keyword rank tracking process into your keyword research. Once the right keywords for your business are identified, they can be added to the rank-tracking tool. This tool provides daily updates on keyword rankings, competitor comparisons in the Search Engine Results Pages (SERPs), and the ability to group keywords in folders by relevance.

Domain Keywords Analysis:

The Domain Keywords Analysis feature provides insights into all the keywords your domain appears for in Google. It allows you to see thousands of variations for the keywords your website ranks for and the exact position of your rank. With the upcoming Google Search Console and Google Analytics integrations, the number of keywords available for analysis will be unlimited.

Competitor Comparison:

Morningscore’s competitor keyword comparison tool lets you see how your website ranks compared to your competitors’ keywords – and vice versa. This tool helps in closely monitoring which keywords are performing better or worse, providing instant insights into changes in the Google SERPs or increased efforts from competitors for a given keyword.

Manage Tracked Keywords:

With Morningscore’s keyword research tool, you can discover new keyword opportunities. The tool automatically displays their search volume, keyword difficulty, Cost per Click (CPC), and more. You can sort them by their relevance, similar to Google Keyword Planner’s algorithm.

Local Rank Tracker:

For local businesses, Morningscore offers a precise local rank tracker. This tool lets you see how your website ranks for your keywords in virtually any location, making it an effective solution for attracting customers from specific areas.

Integration with Google Search Console:

Morningscore allows easy integration with Google’s SEO tool, Google Search Console. This integration helps detect new keywords your website ranks for quickly and provides more accurate data.

In conclusion, Morningscore Rank Tracker offers many features that aid keyword research, competitor analysis, and rank tracking. Its integration capabilities with other tools like Google Search Console further enhance its utility, making it a comprehensive solution for managing and improving your website’s SEO performance.

Ease of Use

In the realm of SEO tools, has garnered attention for its intuitive user interface and enjoyable user experience. The platform’s clean and user-friendly design eliminates the need for a steep learning curve typically associated with SEO tools.

Its dashboard offers concise and comprehensive information at a glance, making it easy for users to understand their SEO performance without getting overwhelmed by technical details.

Navigating through is straightforward, allowing users easy access to essential features like keyword tracking, link analysis, and website health scans. These tasks, often deemed complex in the SEO world, have been simplified on this platform, offering a more accessible approach to optimizing websites.

One unique aspect of is its focus on gamification. The tool turns SEO tasks into missions, providing a step-by-step guide. This method not only makes the tool more engaging but also aids in understanding and implementing SEO strategies.

It caters to all levels of users, from beginners who appreciate the guidance to advanced users who enjoy the depth and complexity these missions offer.

In conclusion, stands out in the SEO market for its simplicity, user-friendliness, and gamified approach, offering an enjoyable and productive user experience. Pricing: A Detailed Overview

Suppose you need clarification on the right plan for you. In that case, provides a wide selection of plans designed to cater to the unique needs of various businesses, regardless of their level of expertise in SEO.

Let’s take a detailed look at their pricing model to assist you in identifying the most suitable plan that aligns with your specific requirements.

morningscore pricing options

Growth Suite: $65/month

The Growth suite plan is designed with small businesses in mind, particularly those just starting their journey into SEO. For a cost-effective price, you get access to all essential features, including a dashboard and a keyword tracker.

You can track up to 200 keywords across 5 websites with 2 users. The plan includes:

  • 10 active missions.
  • Full-page scans (up to 5 per month).
  • Single-page scans (up to 100 per month) with a limit of 500 pages per scan.

Link features include 100 link lookups and scans per month and an overview of new or lost links.

Professional Suite: $125/month

The Professional Suite plan is designed for advanced users, medium-sized businesses, smaller agencies, and professional marketers. With this Suite, you can track 1000 keywords across 25 websites with up to 10 users. It includes 100 active missions, full-page scans (up to 15 per month), and single-page scans (up to 1000 per month) with a limit of 10,000 pages per scan.

The link features consist of 100 link lookups and link scans per month, along with a link overview, tracking of new/lost links, and CSV export. You’ll also have access to a comprehensive report tool to generate up to 40 monthly reports.

Master Suite: $237/month

Master suite plan designed for professional SEO experts managing multiple projects, the Suite offers comprehensive tracking for 2,500 keywords across 100 websites, accommodating up to 20 users.

It encompasses 500 active missions, full-page scans (limited to 50 per month), and single-page scans (limited to 5000 per month), with a maximum of 25,000 pages per scan.

In addition to the link features in the Professional Suite, you gain access to a comprehensive view of all backlinks and advanced filters. Reporting capabilities are enhanced with ongoing reports and a monthly allowance of up to 100 reports.

Agency or Enterprise Suite: $685/month

The Agency or Enterprise plan is designed for large agencies or enterprises that handle multiple projects. This comprehensive Suite offers the same features as the Master Suite but on a larger scale. With this plan, you can effortlessly track 10,000 keywords across 400 websites, supporting up to 25 users.

In conclusion, offers various options catering to different business sizes and SEO needs. When choosing a plan, consider the number of keywords, websites, users, and reporting needs to ensure you get the most value for your investment.

Customer Support

Based on various online reviews,’s customer support has been generally well-received by users. The company has a 4-star rating on Trustpilot, indicating that many customers have had positive experiences with their customer service.

Several users have praised’s quick and efficient response to issues. For example, some users mentioned that the customer service team promptly fixed any problems they encountered with the application. These reports suggest that’s customer service is both attentive and highly responsive.

In addition to resolving issues, also offers guides and tutorials for users. This indicates that the company is committed to helping users understand its product and get the most out of its features.

Overall, the reviews suggest that provides excellent customer support, making it a reliable choice for users seeking a user-friendly SEO tool with strong customer service.

Morningscore Pros and Cons is a comprehensive SEO tool offering users various features and benefits. Its strengths and weaknesses, based on multiple user reviews and details sourced from across the web, are outlined below:

Morningscore Pros:

  • All-In-One SEO Suite: provides a complete package for all your SEO needs, allowing you to monitor SEO activities, track keywords, perform competitor analysis, conduct site audits, and build links.
  • Quality Data: Users have praised the quality of data provided by, stating that it accurately reflects their practical experiences.
  • User-Friendly Interface: The platform has a clean and intuitive user interface, making it easy for users of all expertise or experience to understand and navigate.
  • Ahrefs Data Integration: integrates with Ahrefs data, benefitting users who wish to leverage Ahrefs’ extensive SEO database.
  • Affordable Pricing: Compared to other SEO tools, is more affordable, offering excellent value for money.
  • Customizable Missions: Users can add their keywords in the rank tracker, allowing for more personalized SEO strategies.
  • On-Demand Rank Checks: This feature allows users to check their website’s ranking whenever they want.

Morningscore Cons:

  • Expensive for individuals: The pricing of may seem steep for individuals managing one site. However, their Starter Plan offers all the features you may not find in other SEO tools like Ahrefs, Semrush, or SE ranking, which come at a higher price. Despite the cost, provides excellent value for your investment.

User Reviews is a tool lauded for its comprehensive approach to SEO. It has garnered an impressive 4-star rating from users on Trustpilot, indicating a generally positive user experience.

A common thread among the reviews is the tool’s ease of use, with users describing it as “the easiest SEO tool I’ve ever seen and used”. This simplicity extends to its user interface, which has been praised for its intuitive design.

Another aspect frequently mentioned in user reviews is Morningscore’s customer service. Described as “incredible,” the team is noted for their prompt response in fixing issues, indicating a strong commitment to user satisfaction.

While the tool has received largely positive reviews, it’s important to note that experiences can vary. Some users have reported encountering problems during the early stages of the app’s launch, although the customer support team quickly addressed these issues.

Regarding functionality, Morningscore has been commended for providing a 360-degree overview of a website’s SEO performance. Users have found this feature particularly useful in understanding the monetary value of their SEO efforts.

Overall, has been well-received by its users, with many finding its features beneficial for their SEO needs. However, as with any tool, prospective users should consider their specific requirements and preferences when deciding if is the right choice for them.


In wrapping up, emerges as an impressive platform that offers a comprehensive suite of SEO tools.

Whether you’re an eCommerce business looking to attract more customers, an agency seeking to better manage client accounts and showcase the value of SEO, or a marketer aiming to prioritize your SEO tasks amidst other responsibilities, has you covered.

Whether it’s worth the investment can be answered with a resounding yes. The tool saves time on data analysis, helps identify relevant keywords, and provides step-by-step tips for SEO. Its platform balances simplicity with sophistication, making it easy to switch between projects, manage accounts, and make data-informed decisions.

So, who stands to gain the most from this tool? Certainly, small to medium-sized eCommerce businesses will find immense value in the targeted insights and recommendations provided by

However, it’s not just limited to them. Agencies offering SEO services will appreciate the ease of managing different projects and setting up SEO reports. And marketers, despite their broad spectrum of responsibilities, can utilize to stay on top of their SEO game with minimal resources. is more than just an SEO tool; it’s a versatile solution that caters to different needs and objectives. It’s a worthy investment for anyone seeking to enhance their online presence, stay ahead of the competition, and achieve tangible results in the ever-evolving digital landscape.

Frequently Asked Questions:

Is it suitable for businesses of all sizes?

Yes, caters to different needs and objectives for businesses, small and large, eCommerce or not. It’s perfect for those who want to enhance their online presence, stay ahead of the competition, and achieve tangible results in the ever-evolving digital landscape.

How easy is it to switch between projects on

It’s incredibly easy. The intuitive user interface lets you quickly navigate different projects and compare performance metrics. This feature makes it simple for agencies managing multiple clients or marketers looking to make informed decisions quickly.

Can I customize the reports to my specific needs?

Absolutely. The platform offers a range of options to help you customize the type of data and insights you receive, allowing for greater flexibility in report generation. You can also add notes, labels, and tags to organize your projects more easily.

Does offer any customer support?

Yes, offers excellent customer support with a dedicated team available to answer any questions or inquiries you may have about the platform. They also have an extensive Knowledge Base where helpful articles and tutorials can help you get started on the platform.

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