Instapage Pricing: Which Plan is Right for You?

In this post, we’ll take a detailed look at Instapage’s pricing plans and features. We’ll help you decide which Plan is suitable for your business needs.

And lastly, we look if it is worth your investment and time.

Instapage is a powerful landing page builder that helps businesses quickly create professional, high-converting landing pages. With a wide range of templates and integrations with other tools, Instapage makes it easy to build an unforgettable experience for your customers without any technical skills.

They also offer A/B testing, conversion, and heatmap tracking tools, so you can optimize every last detail about how people find value in what they see on your landing page, which means you can improve your page for better ROI.

So, if you’re choosing Instapage for your business, choosing the right pricing plan is essential.

That’s where this post comes in — I’m going to… I’ll help you decide which Plan is suitable for your business needs.

  • Break down the Instapage pricing structure.
  • Highlight the key pros and cons and value for money of each Plan.

By the end of this article, you’ll have a good idea of which Instapage Plan is best for you and your business needs. And what alternative landing page builder tools are available if you decide Instapage is not the right fit for you?

Instapage Pricing & Overview: At a Glance

Explanation ofInstapage Pricing Plans
Product typeLanding page builder
Pricing starts atBuilding Plan – $199/month
Converting Plan – Customized
Discount70% discount code
Free trial14-day free trial
Money-back guarantee7-day
Customer supportEmail, live chat, phone and knowledge base

Let’s dive in with a quick overview of what Instapage is.

What is Instapage?. And it’s Overview

Instapage is landing page software designed to help businesses increase their conversion rates. The software is easy to use and comes with a drag-and-drop editor, which makes creating landing pages simple and fast.

Instapage also offers a wide range of landing page templates that can be customized to fit your brand’s style.

With Instapage, you can create landing pages for various purposes, such as lead generation, product promotion, event registration, and more. With Instapage, you can A/B (split testing) test your landing pages to find the best-performing version.

Instapage also integrates with various marketing and CRM tools such as Google Analytics, WordPress, Salesforce, Zapier, and more. Adding your Instapage landing pages to your existing marketing workflow makes it easy.

landing pages: overview of instapage

Created in 2009 by Tyson Quick, Instapage is one of the market’s most popular landing page builders. Instapage now features a large user base of over 70,000 customers from more than 100 countries.

You can use Instapage to create any landing page for your website or blog. For example:

  • Lead pages
  • Sales Pages
  • Exit-intent popups
  • Opt-in Pages
  • Webinar Registration Pages
  • Thank You Pages

Instapage Pricing, Plans Options: How much does Instapage cost?

instapage pricing: how much does Instapage cost

There are two Instapage plans available:

  • Building: $199 per month or Annually $149 per month
  • Converting: Custom pricing

If you pay annually, you’ll save 16% on your subscription.

There is also a 14-day free trial available to try out the software before committing to a paid plan.

Let’s look at each Plan in detail and see what they offer.

Building Plan — $199 per month

building plan

The Instapage Building Plan is their entry-level-offering option.

At $199 per month, or $149 per month when paid annually, it gives you access to the following core Instapage features:

  • Drag and drop editor
  • 200+ landing page templates
  • lead capture forms
  • No Conversion Limits
  • Unlimited Custom Domain
  • Server-Side A/B Testing
  • Real-Time Visual Collaboration
  • Page Blocks
  • Post Click Experiences
  • AMP Pages & Experiences
  • Render Engine Score
  • AdMap to connect ads to relevant landing pages
  • Conversion Analytics
  • Dynamic Text Replacement
  • SSL Encryption
  • GDPR Compliance
  • Google Single Sign-On (SSO)
  • Zapier Integration
  • HubSpot Integration

Plus, with the Building plan, you’ll also get access to some of Instapage’s premium features, such as advanced integrations, priority support, and unlimited landing pages.

Is the ‘Instapage Building Plan’ right for me?

The ‘Building’ Plan is a good option for users who:

  • Are on a tight budget but still want access to most of Instapage’s features.
  • Are just getting started with landing pages and are not ready to commit to a long-term plan.
  • Do not need advanced features such as white-labeling, custom CSS, or unlimited landing pages.

Converting Plan — Customized

The next Plan is the Converting Plan.

The Converting Plan is Instapage’s top-tier offering and is priced at a custom price. This Plan is designed for businesses looking for advanced features to help them increase their conversion rates.

Some of the key features included in the Converting Plan are:

Everything in the Building Plan, and more advanced features such as:

  • Salesforce & Marketo Integration
  • Editable Global Blocks
  • Ad Campaigns to Page Personalization
  • Heatmaps
  • Unlimited conversions
  • Multistep Forms
  • Custom Fonts
  • SSO (Single Sign-On)
  • Direct Lead-Bypass
  • Audit Logs Bulk
  • Lead Downloads
  • Guaranteed Uptime-Converting SLA
  • Page Migration Services
  • Dedicated Launch Specialist
  • Custom Feature Implementation
  • Custom Integrations
  • Conversion Consulting Design Services
  • Customer Success Manager
  • More conversions

The Converting Plan is the right choice for you if you’re looking for the most comprehensive set of features.

Is ‘Instapage Converting Plan’ right for me?

The ‘Converting’ Plan is a good option for users who:

  • Are looking for the most comprehensive set of features.
  • Are you ready to commit to a long-term plan?
  • Need advanced features such as white-labeling, custom CSS, or unlimited landing pages.

Now that you know about Instapage’s plans and features, it’s time to decide which one is right for you.

The Building Plan is a good option if you’re just getting started with landing pages and are on a tight budget.

But if you’re looking for the most comprehensive features, then the Converting Plan is the right choice.

Suppose you’re not sure which Instapage Plan is best for your business. Instapage offers a 14-day free trial to try the software before committing to a paid plan.

Which Instapage Pricing Plan is Best?

Instapage offers three different pricing plans to choose from, each with its own set of features and benefits. So, which Plan is the best option for your business?

The Building Plan is an excellent choice for businesses just starting with landing pages. It includes all essential features, such as a drag-and-drop page builder, unlimited landing pages, A/B testing, and more. Plus, it’s priced at just $199 per month ($149 per month if billed annually).

The Converting Plan is ideal for businesses that need more than just the basics. In addition to the features included in the Building Plan, it also offers advanced features like Heatmaps and Audit Logs. It’s priced at $99 per month (billed annually).

No matter which Instapage pricing plan you choose, you’ll be sure to get everything you need to create high-converting landing pages. So why wait? Get started today and see how easy it is to increase your conversion rates with Instapage.

Can I cancel my Instapage subscription?

Yes, you’re allowed to cancel your Instapage subscription at any time. However, please note they don’t offer any refunds for unused time on your subscription.

Is there a free plan?

Instapage doesn’t currently offer a free plan. However, they do offer a 14-day free trial so that you can try out the software before committing to a paid plan.

Is Instapage pricing Worth It?

Yes, the Instapage pricing is worth it. For just $149 per month, you’ll get everything to create high-converting landing pages with their money-back guarantee.

An in-depth look at Instapage’s features

Instapage is a powerful landing page builder that gives you everything you need to create high-converting, personalized landing pages. With Instapage, you can create beautiful, responsive landing pages in minutes without hiring a web designer or developer.

Four main features make Instapage stand out from other landing page builders:

Landing Page Templates

landing page templates

Instapage offers 200+ conversion optimized landing pages template across 20+ industries. This means you can find a template perfect for your business, whether in tech, e-commerce, real estate, or another industry.

Drag-and-Drop Page Builder

Instapage’s drag-and-drop builder makes it easy to create beautiful landing pages without coding or design experience.

Plus, you can customize every element of your landing page to match your brand’s style. Instapage is an excellent choice for businesses who want to create high-converting landing pages without spending hours learning how to code or design.

Forms, Popups, and Notifications

Form Builder: It makes it easy to create beautiful and functional forms. You can add multiple fields, drop-down lists, or radio buttons to your records and customize the form’s design to match your brand.

Multistep Forms: easily collect more information from your leads by creating multiple steps forms. You can add as many steps as you want, and each step can have its fields.

Form Analytics: track how your forms are performing with form analytics. You’ll see how many people started filling out your form and completed it.

A/B Testing: different test versions of your forms to see which one converts better

Lead Notifications: Receive an email notification whenever someone submits your form.

Direct Lead Bypass:

  • Instapage’s Direct Lead Bypass feature allows you to send leads directly into your CRM or marketing automation platforms.
  • You won’t have to add leads to your database manually.
  • You can start nurturing them right away.

Customizable Confirmation Messages: You can customize the confirmation message your leads see after submitting your form.

Thank You Pages: Instapage’s Thank You pages are designed to increase conversions by allowing you to add a personalized thank you message, as well as additional offers or CTAs.

Two-Step Opt-In: A two-step opt-in is a popup form that appears when a visitor arrives on your site or clicks a specific trigger. The visitor then enters their email address and is taken to a second step where they confirm their subscription. This double opt-in process may seem like an extra step, but it’s one of the most effective ways to grow your list.

The Two-Step Opt-In feature allows you to increase your conversion rate by requiring users to confirm their email addresses before adding them to your list.

Exit Intent Popups: The Exit Intent Popup is a great way to capture leads who are about to leave your site. You can add an exit popup to any page on your website and customize the message and design to match your brand.


A/B Split Testing: Optimize your landing page for conversions with A/B split testing. Instapage makes it easy to create multiple versions of your landing page, test variations with new elements, layouts, and designs, and increase conversion rates.

Heatmaps: Heatmaps show you where your visitors are clicking, scrolling, and interacting with your page. Its data can improve your page’s design and conversion rate.

Conversion Analytics: Measure your success with Instapage’s conversion analytics. You’ll see how many visitors converted, what percentage of visitors, and which pages are converting the most.

Drop-In Pixel Tracking: Drop-in pixel tracking allows you to track conversions from any source, not just Instapage. You can also use this feature for retargeting visitors who don’t convert on their first visit.

Real-Time Reports: Get real-time data on your landing page’s performance with Instapage’s real-time reports. You’ll be able to see how many people are visiting your page, how long they stay on the page, and what percentage of visitors are converting.


Ad Map: AdMap is a tool that allows you to map out your entire advertising campaign, from ad to post-click landing page. This visual representation makes it easy to see your ads’ performance and where you need to make changes. Increase conversions with 1:1 ad-to-page personalization.`

Dynamic Text Replacement: Dynamic Text Replacement (DTR) is a tool that allows you to personalize your landing page copy for each visitor. DTR will automatically replace keywords on your page with the keywords that the visitor used to find your page. This ensures that your copy is relevant to the visitor and increases the chances of conversion.

Performance & Security

Instapage is built for performance and security. They use the latest technologies to ensure your pages load quickly and are always available. They also work tirelessly to keep our platform secure, so you can focus on building your business.

This means that you can trust Instapage to handle your actual marketing content and know that it will always be available when you need it.

99.99% Server Up Time: Instapage’s servers are up 99.99% of the time, so you can be sure that your pages will always be live.

SSL Encryption: All data transmitted to and from Instapage is encrypted with SSL, ensuring that your data is always safe.

Manage account security: You can easily manage the security of your account with Instapage’s granular permissions. This allows you to control who has access to your account and what actions they can take by looking into account history.

Page Load Speed: Instapage’s page load speed is up to three times faster than the average landing page.

GDPR Compliance: Instapage complies with the General Data Protection Regulation (GDPR), ensuring that all data collected on your pages are protected.

Global Data Centers: Provides data centers worldwide, so you can be sure that your pages will load quickly for visitors from any location.


Instapage integrates with all the tools you need to run your business, from CMS to email marketing platforms.

They also have a wide range of integrations with advertising platforms, so you can easily track your campaigns and see how your landing pages perform.

Some of their most popular integrations include:

Analytics tools: It can integrate with all major analytics platforms(such as Google Analytics, Mixpanel, etc.), so you can track your pageviews, unique visitors, and conversions.

AdWords: Connect your AdWords account to Instapage and track your campaigns in one place. You’ll be able to see how much you’re spending on each movement and how many conversions each campaign generates.

CMS platforms: Instapage integrates with all major CMS platforms(WordPress, Drupal, etc.), so you can easily publish your landing pages on your website.

Email marketing platforms: Send your leads directly to your email marketing platform(such as Mailchimp, GetResponse, etc.), or use Instapage’s built-in email tool to contact authorities from your landing pages.

Marketing automation: Instapage integrates with all major marketing automation platforms(such as HubSpot, Marketo, Pardot, etc.), so you can easily add leads from your landing pages into your marketing funnel.

CRM platforms: It integrates with all major CRM platforms(such as Salesforce, HubSpot CRM, Zoho, etc.), so you can easily track your leads in one place.

E-commerce platforms: Integrates with all major e-commerce platforms(such as Shopify, BigCommerce, Magento, etc.), so you can easily add products to your landing pages.

Zapier: Zapier allows you to connect Instapage with over 500 other business applications, so you can automate your workflows and save time.

Is there a hidden fee for Instapage?

No, Instapage does not have any hidden fees. Their plans are priced openly on their website, and there are no hidden costs.

Instapage offers a 14-day free trial to try the software before committing to a paid plan.

Instapage Free Trial

Instapage offers a 14-day free trial to try the software before committing to a paid plan. You don’t need any credit card details to jump-start and to get an Instapage trial.

Sign up for Instapage today and get started on creating high-converting landing pages. With Instapage, creating effective landing pages is easy. Try it free today and see for yourself.

Instapage Pricing: summary

Overall, Instapage is a great landing page builder with a rich feature set and an easy-to-use interface. If you’re looking for a robust platform that offers plenty of templates and integrations, Instapage is worth considering.

However, it’s essential to remember that the cost of using Instapage can quickly add up, depending on the Plan you choose and the features you need. So, be sure to research and pick the right Plan for you and your business.

Instapage Alternatives, Competitors

If you’re on a budget but still want to use a landing page builder with similar features as Instapage, there are several cheaper alternatives, such as:

Do your research and pick the right Plan for you and your business. If you’re looking for a landing page builder with an easy-to-use interface, plenty of templates, and powerful integrations, Instapage is worth considering.

Why do I need an Instapage alternative?

Here are some of the reasons why you should go with Instapage alternatives:

  • If you’re on a tight budget
  • If you need similar features at a lower cost
  • If you’re looking for a landing page builder with an easy-to-use interface
  • If you need plenty of templates
  • If you need powerful integrations

Frequently Asked Questions

How much does Instapage cost?

Instapage offers different pricing plans suitable for varying needs. As of now, their Business plan starts at $199 per month if billed annually. For custom needs and advanced features, they offer an Enterprise plan, the price of which varies based on specific customer requirements.

Is Instapage free?

No, Instapage does not offer a free plan. However, they do provide a 14-day free trial for users to experience their services.

Is Instapage worth it?

The value of Instapage will largely depend on your specific needs. If you’re frequently creating and testing landing pages, Instapage’s robust features such as intuitive drag and drop builder, comprehensive A/B testing, and heatmaps can be incredibly beneficial.

How much do you pay for a landing page?

The cost of a landing page can vary widely depending on whether you’re using a platform like Instapage or hiring a professional to design it.

On Instapage, a landing page is included in their pricing plans. If you hire a professional designer, it could range from $50 to over $1,000 based on the complexity of the design.

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