Email marketing is one of the most efficient and effective ways to connect with customers and keep them updated on your business. It allows you to build loyalty, trust, and a connection with customers that can lead to conversions and sales. But not all email marketing software is the same. In order to get the most out of your email marketing campaigns, you need to choose the right software.
There are a lot of factors to consider when choosing email marketing software. You need to think about your budget, your goals, and what features you need in order to create successful campaigns. To help you make the best decision for your business, we’ve created a comprehensive list of the 7 best email marketing software of 2022.
1. MailChimp
MailChimp is the world’s leading email marketing service. With over 15 million users, it’s no wonder that MailChimp is the go-to choice for businesses of all sizes who want to grow their customer base and increase sales. With MailChimp, you can create beautiful email campaigns that engage your customers and help you achieve your business goals.
Plus, with advanced features like segmentation, multivariate testing, and comparative reporting, you can take your email marketing to the next level. And with unlimited seats and role-based access, you can easily manage your account and give others access as needed. Aldo, with phone and priority support, you can always get help when you need it.
Key features
- The user-friendly interface makes it easy to create beautiful email campaigns
- Advanced features like segmentation, multivariate testing, and comparative reporting
- Unlimited seats and role-based access for easy account management
- Phone and priority support
Pricing
MailChimp offers a free plan for up to 2,000 subscribers. After that, pricing starts at $11/month for up to 50,000 contacts.
2. Constant Contact
Constant Contact is the best email marketing software for a reason: it’s effective, efficient, and eases the process for list growth tools (website sign-up forms, Facebook ads). It comes with 300+ email templates that store, organize, and view unlimited contacts. The best part is that it allows you to post to Instagram, Twitter, Facebook, and LinkedIn all at once.
Not to mention, real-time reporting is available as well as award-winning live phone and chat support. List growth tools are not an issue because it has text message sign-up and Google ads integrated in addition to lookalike ad targeting.
The automated emails like resend to non-openers abandoned cart reminders, and birthday/anniversary make life easier. Segments are auto-generated (most, somewhat, least engaged) and conversion and sales reporting are available. Finally, there is a personalized kickoff call just for you! Constant Contact is the best email marketing software on the market today!
Key features
- Award-winning live phone and chat support
- Automated emails are sent based on engagement
- Segments are auto-generated
- Conversion and sales reporting are available
Pricing
Constant Contact offers a 60-day free trial and two pricing tiers: Email Core ($9.99/month) and Email Plus ($45/month).
3. HubSpot
There’s no denying that HubSpot is one of the best email marketing platforms out there. With its powerful marketing automation features, an extensive list of integrations and top-notch support, it’s no wonder that so many businesses rely on HubSpot to keep their email marketing campaigns running smoothly.
However, what really sets HubSpot apart from the competition is its ability to remove HubSpot branding from forms, emails, landing pages, and live chat. This means that your marketing campaigns can truly reflect your brand, without any distractions.
In addition, HubSpot’s team collaboration tools make it easy to manage your campaigns and coordinate your team’s efforts. And if you ever need help, HubSpot’s email and in-app chat support are always available to lend a hand.
Key features
- Remove HubSpot branding from forms, emails, landing pages, and live chat
- Team collaboration tools
- Email and in-app chat support
- An extensive list of integrations
Pricing
HubSpot offers a free version of its email marketing software. However, this version is quite limited in terms of features and integrations. For access to all the features and integrations that HubSpot has to offer, you’ll need to sign up for one of its paid plans. The prices for HubSpot’s paid plans start at $45 per month.
4. Sendinblue
SendinBlue is one of the popular email marketing services for a reason. It offers a wide range of features that are essential for any successful email campaign, including a mobile-friendly email designer, an email template library, SMS marketing, and email and SMS personalization. In addition, it provides a land page builder, Facebook ads, and a/b testing.
With Sendinblue, you can remove the Sendinblue logo, send time optimize your unlimited emails, and get detailed reports on your email campaigns. Plus, its sales CRM is perfect for managing your contacts and tracking your sales pipeline. Overall, Sendinblue is the best choice for anyone looking for one of the best email marketing services.
Key features
- A/B testing helps you improve your email campaigns
- The mobile-friendly email designer makes it easy to design responsive emails
- The email template library offers a wide range of templates for every occasion
- You can remove the Sendinblue logo from your emails
- Send time optimization ensures that your emails are delivered at the best time for engagement
Pricing
The pricing for Sendinblue starts at $25/month for the Lite plan, which includes all of the essential features you need for a successful email marketing campaign. If you need more features, you can upgrade to the Premium or Enterprise plans.
The Premium plan starts at $65/month and includes advanced features such as a/b testing, segmentation, and detailed reporting. The Enterprise plan starts at $999/month and includes all of the features in the Premium plan, plus a dedicated account manager and custom branding.
5. AWeber
AWeber is the best email marketing platform hands down. It has all of the features that you could ever want and more. With AWeber, you can have unlimited email lists which is great for when your business starts to grow. Advanced email marketing automation is perfect for keeping in touch with your customers and making sure they always have the most up-to-date information on your products or services.
With its advanced automation features, unlimited email lists, detailed insights, analytics, and split testing, it guarantees that your emails will always hit the mark. Plus, with its landing page builder, web push notifications, and eCommerce integrations, you’ll be able to take your marketing to the next level.
You can also remove AWeber branding from all of your emails, so your customers will only see your branding. Detailed insights and analytics help you to track your progress and see how well your campaigns are doing. Overall, AWeber is the best email marketing software on the market and it will definitely help you to grow your business with the right email marketing strategy.
Key features
- Advanced email automation helps you keep in touch with your customers
- Unlimited email lists for when your business grows
- Detailed insights and analytics so you can track your progress
- Remove AWeber branding from all of your emails
Pricing
AWeber has a 30-day free trial and then it costs $16.5/month for up to 500 subscribers. If you have more than 500 subscribers, it costs $26.5/per month.
6. GetResponse
GetResponse offers autoresponders, unlimited landing pages, and unlimited Website Builder. With GetResponse, you can get all advanced features inside the website builder and enjoy a bigger bandwidth for your website. GetResponse also offers segmentation based on contact details stored in your account.
You can use GetResponse to schedule emails, use dynamic content, and build custom segments for better personalization. With GetResponse’s email scheduling, you can deliver emails at preferred time of your audience. Plus, with integrations and API, businesses can extend the power of GetResponse to create even more sophisticated marketing campaigns.
Key features
- Unlimited email marketing automation platform gets you more leads and sales
- Segmentation lets you target your audience more precisely
- GetResponse Website Builder gives you a professionally designed website
- Integrations and API let you extend the power of GetResponse
Pricing
GetResponse offers a 30-day free trial. After that, pricing starts at $15.58/month for 1,000 contacts.
7. MailerLite
For starters, MailerLite offers unlimited monthly emails and unlimited users, so you’ll never have to worry about hitting any walls when it comes to your personalized email marketing campaigns. Additionally, MailerLite provides 24/7 live chat and email support, so you can always get help when you need it.
And if that wasn’t enough, MailerLite also includes all of the features you need for growing large or small businesses, including Facebook integration, a custom HTML editor, promotion pop-ups, multiple triggers in automation, and more. Plus, with a dedicated success manager and deliverability consultation, you can be sure that your campaigns are always on target.
And for even more features and flexibility, upgrade to a paid plan to get a dedicated success manager, dedicated IP & deliverability consultation, custom landing page design, custom newsletter design, the ability to sell digital products, and more. With MailerLite, you’ll have everything you need to take your email marketing to the next level.
Key features
- Unlimited monthly emails give you the ability to send as many emails as you want
- Unlimited users let you grow your email list without any limits
- 24/7 support ensures that you always have someone to help you with any questions
- Promotion pop-ups let you capture leads and grow your list quickly
- Multiple triggers in automation let you send highly targeted emails to your subscribers
Pricing
MailerLite offers a free plan for up to 1,000 subscribers and 12,000 emails per month. For more features and flexibility, you can upgrade to a paid plan starting at $9/month for up to 2,500 subscribers.
8. ConvertKit
With unlimited landing pages, forms, and email sending, it’s perfect for any business. Plus, audience tagging and segmentation make it easy to target your messages. And if you’re selling digital products or subscriptions, ConvertKit has you covered with everything from automated email sequences to visual automation builders.
Plus, their free migration from other email marketing tools makes it easy to switch to ConvertKit. And with unlimited team members and priority live chat and email support, you can be sure that you’re always getting the best service possible. Not to mention, its free migration from another tool makes it easy to switch to ConvertKit if you’re not satisfied with your current email marketing solution.
Key features
- Unlimited landing pages, forms, and email sending
- Visual automation builder
- Free migration from other email marketing services
- Unlimited team members
- Priority live chat and email support
Pricing
ConvertKit has a 14-day free trial with no credit card required. After that, it’s $25/month for up to 1,000 subscribers, and then prices increase from there.
9. Benchmark Email
With its wide range of features and flexible pricing plans, Benchmark Email is suitable for businesses of all sizes. Its drag-and-drop email builder makes it easy to create beautiful, responsive emails, while its advanced reporting tools give you insights into your campaign’s performance. And if you need help getting your messages delivered to inboxes, Benchmark Email’s email deliverability experts are always on hand to lend a helping hand.
Email marketing software like Benchmark Email makes it easy to reach your audience with the right message at the right time. With advanced features like lead generation, reporting, and drag-and-drop email builder, Benchmark Email helps you take your marketing to the next level. And with responsive email templates and a dedicated IP address, you can be sure that your messages will look great and deliverability won’t be an issue.
Key features
- Easy-to-use drag-and-drop email builder
- Over 700 responsive email templates
- Advanced reporting and analytics
- Dedicated IP address
- Email deliverability experts
Pricing
Benchmark Email offers a free plan, as well as paid plans starting at $13.99/month for up to 500 contacts.
10. iContact
For starters, iContact Pro offers a robust landing page creation and hosting feature. This means that you can easily create and host beautiful, high-converting landing pages without having to rely on a third-party service. And because the landing pages are hosted on iContact’s servers, you can be confident that they’ll always be up and running.
Next, iContact Pro features a drag-and-drop editor that makes it easy to create beautiful emails. Whether you’re a design pro or a complete novice, you’ll be able to create stunning emails that get results. Plus, the editor comes with a library of pre-made templates and stock images, so you can get started right away.
Finally, iContact Pro offers powerful automation features that will take your email marketing to the next level. With welcome series, birthday/anniversary series, event promotion series, and more, you can easily automate your email marketing to keep your subscribers engaged and coming back for more. Whether you’re a small business or a large enterprise, iContact Pro has the features and flexibility that you need to take your email marketing to the next level.
Key features
- Robust landing page creation and hosting
- Drag-and-drop email editor
- Powerful automation features
- A/B testing
Pricing
iContact Pro starts at $23 per month for 1,500 contacts.
Conclusion
Email marketing is a powerful tool that can help you reach your target audience and achieve your business goals. And with the right email marketing software, it can be easy and affordable. In this article, we’ve rounded up the 10 best email marketing software of 2022.
So, whether you’re looking for an email marketing tool to help you get started or an advanced solution for your business, there’s an email marketing software on this list that’s right for you.