12 Best Practices for Making an Effective Unbounce Landing Page

Are you looking to increase your conversion rate? If so, you may want to consider using Unbounce landing pages.

Unbounce is a robust platform that allows you to create, publish, and test landing pages without the need for any coding or design experience. This blog post will discuss seven best practices for creating effective Unbounce landing pages.

By following these tips, you will be able to increase your conversion rate and make more money.

Use Images

use images

The first tip is to use an image with a powerful message. Your landing page needs to grab people’s attention so they know what it’s about without reading any text yet. You can do this by using an eye-catching image with a powerful message.

When using images, the main thing you should do is make sure they load quickly; if it takes too long for the image to load, people will leave without reading what you have written.

Use Short Videos

use short videos

You can do this by embedding it into your landing page or uploading one of your videos onto YouTube and linking back to the URL on Unbounce.

When using videos, the main thing you should do is ensure they are high quality; if not, people will leave without reading what you have written.

Keep it Short

People are busy, and they don’t have time to read long paragraphs of text on a landing page. That’s why you should keep your content short and to the point. Use bullet points or numbers to highlight the most critical issues, and use large font sizes so that people can quickly scan through your text without having read every single word.

Use Colors

use colors

Color can have a powerful effect on people’s emotions and behavior. Therefore, it is essential to choose colors wisely to get the best results.

The right colors on your landing page can create an instant impression that will help you persuade visitors to stay on your page and take action. It is essential to consider the psychological effects of different colors and the message you want to convey when choosing colors.

For example, blue is often associated with trustworthiness and calm, making it a good choice for pages asking visitors to input sensitive information. Alternatively, orange is often seen as a lively and energetic color, making it a good choice for pages trying to encourage visitors to take action.

By carefully considering both the meaning of different colors and the overall tone you want to set, you can create a color scheme that will help you achieve your desired results.

Include a CTA

optimize your call to action button

A call to action, or CTA, is a key element of any effective landing page. A CTA tells visitors what you want them to do next, and it should be clear, concise, and easy to follow. Including a CTA on your landing page will help to increase conversions by giving visitors specific instructions that they can follow.

Additionally, a CTA can help to guide visitors through your landing page and ensure that they see all of the critical information. When creating a CTA for your landing page, use active language and make it easy for visitors to take the desired action. For example, “Click here to learn more about our product.” By including a compelling CTA, you can help improve the performance of your Unbounce landing page.

Make it Easy to Convert

One of the main goals of any landing page is to convert visitors into customers, so make sure your page is easy to use and navigate. Use clear and concise text, and make sure all your buttons and links are easy to find and click on.

Test, Test, Test

conduct ab testing

A/B testing, also known as split testing, is a powerful tool that can help you improve your landing page conversion rate. Essentially, A/B testing involves creating two versions of your landing page and then showing each version to a different group of visitors. By tracking the conversion rate for each version, you can determine which version is more effective. A/B testing can test a wide range of elements, including headlines, images, calls to action, and form fields.

However, it’s essential to test only one element at a time; otherwise, you won’t be able to accurately determine which change is responsible for any increase in conversion rates. Conducting A/B tests on your landing page is a simple way to ensure that it is as effective as possible.

Keep Your Landing Page Simple

When creating a successful landing page, less is more. A cluttered, overly complicated page can be off-putting to potential customers and make it harder to find the information they need. Keep your landing page concise and straightforward, with a clear call to action. Use strong visuals to guide visitors through your page, and make it easy to take the next step.

Remember, the goal of a landing page is to convert visitors into leads or customers, so make it as easy as possible for them to take that next step. With a well-designed, uncluttered landing page, you’ll be well on your way to achieving your conversion goals.

Use Unique Selling Proposition Headlines

Your headline is one of the essential elements on your landing page, and it’s your first opportunity to make a good impression and persuade visitors to stay on your page. That’s why it’s essential to use a Unique Selling Proposition (USP) headline.

A USP headline clearly states what makes your product or service different from your competitors, and it tells visitors what they can expect from your business and sets you apart from the competition. Keep it short, clear, and to the point when writing a USP headline.

Use strong verbs and persuasive language to hook readers and convince them to stick around. With a well-written USP headline, you can persuade more visitors to stay on your page, leading to more conversions.

Include a Form

Creating a form on your landing page is an excellent way to collect information from visitors. You can gather data such as name, email, phone number, and more by including a form. This information can be used to follow up with potential leads or customers.

In addition, forms can be used to track conversions and measure the success of your marketing campaigns. When designing a form, it is important to keep the following factors in mind:

  • The purpose of the form: What information do you want to collect?
  • The layout: How will the form be structured?
  • The fields: What questions will you ask?
  • Call to Action: What will visitors be asked to do after filling out the form?

By taking the time to consider these factors, you can create a form that.

Optimize for Mobile

make your website mobile friendly

A mobile-optimized landing page is a must for today’s businesses. Over 60% of web traffic comes from mobile devices, so your landing page must be designed for small screens. Here are some tips for optimizing your landing page for mobile:

Keep your design simple and uncluttered: use large, easy-to-read text and clear call-to-action buttons.

Make sure your form is mobile-friendly: use conditional fields, so people only have to provide the information required for the service or product they’re interested in.

Use responsive design: this ensures that your page will look good on all screen sizes.

Use large, easy-to-read text to make your page easier to read on small screens.

Use clear call-to-action buttons: make it easy for people to take the next step on your page.

Keep the form short and simple: Don’t ask for too much information from your visitors. A brief contact form is more likely to be completed than a long one.

Use large buttons: Make it easy for visitors to click on the call-to-action button. Large buttons are easier to tap on a small screen.

Share Your Landing Page on Social Media

When you launch a new landing page, it’s essential to share it on social media. This helps to drive traffic to the page and increase conversion rates. Here are a few tips for sharing your landing page on social media:

  • Post a link to the landing page on your brand’s social media profiles.
  • Write a compelling headline that will grab attention and encourage people to click through.
  • Use engaging visuals, such as images or videos, to capture attention.
  • Share user-generated content, such as favorable reviews or testimonials, to build trust and credibility.

Following these tips will help ensure that your landing page is seen by as many people as possible, helping you to achieve your conversion goals.

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