ActiveCampaign Vs GetResponse: Which Is Best For Profitable Business?

Email marketing is an essential tool for any business in the digital age. With over 3 billion people using email, it is the best way to reach your target audience. GetResponse and ActiveCampaign are two of the best email marketing tools available. But they are best in different use cases in terms of automation, CRM, and other features.

In this article, we will compare GetResponse vs ActiveCampaign side by side, looking at pricing, features, automation, integrations, and services. This way, you can get a solid idea of which email marketing tool is best for your business needs and won’t affect your income growth.

Both of these tools have made our lives easier in the digital marketing sphere for a long time. They are not limited to email marketing and have many other outstanding features.

You might be wondering which one you should choose for your business. The best advice is to use a combination of both. Email marketing will help grow your base by collecting new subscribers who then get targeted with ads on Facebook. This way, you’ll reach out to people who may not have been aware of your company otherwise.

ActiveCampaign Vs GetResponse: The Core Difference

One of the most popular email marketing solutions, ActiveCampaign and GetResponse have some distinct differences that make one better than the other.

The core ActiveCampaign vs GetResponse difference as follows:

  • GetResponse allows you to build landing pages for your marketing campaign, whereas ActiveCampaingn does not offer, which means you need to rely on third-party software such as Unbounce or Instapage for your PPC landing pages. This makes Active Campaign slightly more expensive than GetResponse.
  • ActiveCampaign does not have a built-in webinar feature, but it is compatible with third-party integrations. GetResponse has this capability inbuilt and it saves you from using an additional service.
  • GetResponse makes it easy to contact your subscribers, but there are some limitations. It doesn’t allow for SMS or site messaging options as ActiveCampaign does.
  • ActiveCampaign does not allow to sell products or services through its landing pages. GetResponse, on the other hand, enables them to sell products and take payments through its landing pages.
  • ActiveCampaign is more focused on analytics and automation while GetResponse has a much cheaper base plan for small businesses.
  • ActiveCampaign offers features such as automated workflows, intelligent segmentation in lists, and detailed reporting to allow you to track your message through every step of the process. If you want a focus on analytics and automation with an affordable price point for smaller companies then look no further than GetResponse
  • GetResponse was founded by a team of entrepreneurs in 1998, whereas ActiveCampaign launched just two short years later in 2002. ActiveCampaign is the first marketing automation solution that doesn’t require any programming or development skills.

The point is that both ActiveCampaign and GetResponse are not much more expensive, but they are the ones that offer a complete package with all the features you want.

Let’s compare ActiveCampaign Vs GetResponse both of them side by side.

Features and functionality

Both ActiveCampaign and GetResponse are rich in features and functionality give you the power to become an expert at email marketing. And help you to interact seamlessly with your subscribers.

However, there are some differences between ActiveCampaign and GetResponse that are worth comparing in this post.

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Importing contacts

You can import your contacts into ActiveCampaign and GetResponse using various methods. GetResponse allows you to add subscribers one by one, import a CSV, TXT, VCF, XLSX, ODS, copy/paste from files, or import contacts from 3rd party services. ActiveCampaign only allows CSV files to import your contact list.

Both platforms make it easy to import your contacts so you can start using the platform with your existing subscriber base.

To do that, go to your go-to Lists and click Add contacts > Upload a file, use external service or paste rows, follow this step for GetResponse.

If you want to import on ActiveCampaign open setting click Contacts > import > upload file

List management and segmentation

Email marketing and messaging segmentation are key to a successful campaign. The right message, delivered at the right time to the right group of people, will help achieve your desired results. By properly segmenting your email list, you can send more targeted, personalized messages that resonate with each individual subscriber. This leads to improved engagement and conversions, and ultimately a better ROI return on investment for your business.

By segmenting your contacts into targeted groups and sending them the information they want, you can make every message a tailor-made experience. Your prospects will keep coming back for more because of how customized it all feels.

In ActiveCampaign, email segmentation can be built and designed through:

  • Lists
  • Tags
  • Custom fields
  • Locations.

In GetResponse, segmentation can be built and designed through:

  • Name
  • Email
  • Location
  • Custom field value
  • Webinars

You can also create segments based on:

  • who opened or didn’t open any of your email campaigns
  • who clicked or didn’t click your current email campaigns
  • Your subscribers who recently purchased or didn’t purchase a product or services
  • segment based on locations
  • loyal subscribers who have already spent thousands or more money on purchasing your products or services. This helps you segment the most profitable audiences for your business.

Both have similar features to segment your email list efficiently. So, in my opinion, both GetResponse and ActiveCampaign is the winner! of this comparison

if you don’t know how to segment your email list properly check out here for GetResponse user

for ActiveCampaign users here is your guide to effectively segmenting email lists.


Both ActiveCampaign and GetResponse offer great options for creating beautiful email marketing campaigns. However, GetResponse has more ready-to-use email templates than ActiveCampaign with a better design.

GetResponse provides a comprehensive collection that suits users’ needs, from announcements to special holiday events. With over 500 pre-made templates in different categories, GetResponse beats ActiveCampaign in terms of template selection.

Regarding design, ActiveCampaign is worth considering despite having fewer templates. The quality of ActiveCampaign’s email templates is high, making it a tough competitor for GetResponse.

Both ActiveCampaign and GetResponse allow you to import your design (using HTML, CSS, and JavaScript) or use a drag-and-drop editor to customize your emails, making it easy to engage your email readers. Both platforms also offer a wide range of options for adding images, buttons, dividers, and even videos to your emails.

GetResponse is exceptionally well suited for eCommerce stores, offering Action Blocks that let you embed products and coupons in your emails without any HTML coding required.

Overall, both ActiveCampaign and GetResponse provide an easy way for professionals or individuals who need simple communication solutions to create beautiful, responsive emails without any coding knowledge required.

ActiveCampaign and GetResponse give almost similar blocks for designing & formatting your email marketing campaign. In terms of eCommerce, ActiveCampaign falls short in comparison to GetResponse.

The lack of dynamic buttons is what makes the difference between these two email marketing systems for your online store and its customers.

One thing to note about GetResponse is the way they make it easy to create and host landing pages. You can also connect custom domains, install pixels, and track conversion rates(%) through paid ads from different channels.


GetResponse is once again the clear winner here since it allows you to upload almost any format of images (jpg, gif, png, jpeg, BMP, ico). whereas ActiveCampaign only allows you to jpeg, png, and gif image file format)

When you upload the creatives they will all store in the image library, and you can use them later in other campaigns as well you don’t need to upload similar images again.

GetResponse allows you to upload your own images from an external URL. You can also cache them for future use by saving brand assets like logos and product shots in a convenient folder on their servers.

ActiveCampaign has a similar interface for uploading or importing images. You can choose to add an image from a URL or upload your own images and keep them in the image library.

You now have a plethora of options for uploading your pictures, so you can get started on the next marketing campaign. Upload directly from your computer or import them through different sources and search through stock images to find just what you’re looking for with one click.

Email previews

Both ActiveCampaign and GetResponse allow you to preview your emails for desktop and mobile before you send them. This helps you to test for errors before you can send them to your subscribers.

And both have the additional feature of previewing you exactly how the email is going to be displayed when you send it to your contacts or subscribers.

That’s how you can identify the issues to look in Gmail and Outlook before you even send the emails.

However, GetResponse has an Internet Service Provider(ISP) which classifies some elements of your message as spam—such as a particular URL, image, or text snippet—and blocks only those elements.


ActiveCampaign provides in-depth analytics tracking for every detail of your campaigns, such as open rates(%), clicks, and revenue. This allows businesses to make more informed decisions about their marketing strategy and see a higher ROI.

ActiveCampaign’s reporting features are some of the most powerful on the market, making it a top choice for businesses looking for advanced marketing analytics.

A/B testing

A/B testing is a great way to test different aspects of your email campaign to see what works best for your audience. Both ActiveCampaign and GetResponse offer this functionality, making it easy to try things like subject lines, email copy, and images. You can test your campaign across your entire list or just a percentage of it, and you can decide what factors determine the winning version (e.g., higher open rate, click rate, or something else).

You can choose between testing your campaign across your whole list or a percentage of it (and you decide what percentage).

It’s interesting that you can decide what factor determines the winning version (A or B variant) – higher open rate, click rate, or something else.


getresponse vs activecampaign: automation

Marketing automation is the process of using software to automate marketing tasks. This can include sending automated emails to creating and managing social media campaigns. Marketing automation software can help save time by automating repetitive tasks, and it can also help improve the effectiveness of your marketing by providing insights into customer behaviour and trends.

When choosing a marketing automation platform, it’s essential to consider your specific needs and objectives.

Activecampaign and GetResponse are two popular options that offer different features and capabilities.

Activecampaign is a comprehensive solution that includes powerful tools for email marketing, automation, lead management, CRM, and more. GetResponse is an easy-to-use platform that offers a wide range of features for email marketing, including autoresponders, landing pages, and a wide range of integrations.

Both Activecampaign and GetResponse offer free trials, so you can try out each platform to see which one is a better fit for your business. Activecampaign’s free trial allows you to use all of the features for 14 days, while GetResponse’s free trial gives you access to most of the features for 30 days.Regarding marketing automation, Activecampaign and GetResponse are both great options.

Activecampaign offers a more comprehensive set of features, while GetResponse is easier to use and offers a wide range of integrations. Ultimately, the best choice for your business will depend on your specific needs and objectives.

User Interface

When choosing an email marketing service, the user interface is an essential factor to consider. Both Activecampaign and GetResponse have easy-to-use interfaces that make it simple to manage lists, create campaigns, and send emails. In my opinion, both have great UX/UI.

Customer Support

I tried to use both companies’ live chat support features after testing by sending out some messages you can look at the above screen I found that GetResponse is truly providing Human LiveChat support 24/7. On the other hand, ActiveCampaign uses Bot to reply to your queries.

So, when you need excellent customer support who are always ready to help you look no further than GetResponse.

Please note: GetResponse can provide customer support with 8 available languages through email support only.


GetResponse is free to use for the first 30 days after that you can pay if you think it fits your business needs, and you get unlimited emails.

They have 6 basic plans, Email (starting from $15/mo with list size 1,000), Email Plus (starting from $49/mo with list size 1000), and Professional( starting at $99/mo with list size 1,000). The price for each GeResponse packages goes up as the number of your subscriber’s increases along with additional features and services access. The professional package is more suited for heavy email marketers and eCommerce users.

ActiveCampaign offering you a 14-day free trial plan. They have four plans, Lite starts at $15/mo, Plus from $70/mo, Professional starts at $159/mo, and Enterprise plan $279/mo.

Similar to GetResponse It also costs on the number of contacts. However, If you need more features then switch to different plans.

In our comparison, GetResponse beats ActiveCampaign by offering a 30-day free trial.

Our Verdict

ActiveCampaign is a great choice for small businesses. It comes with powerful auto-responders, built-in social media integrations, and an intuitive interface that’s easy to use even if you’re not tech-savvy.

Active Campaign runs on the premise of being accessible to people who don’t know about the latest marketing trends or have any experience designing campaigns. You can manage your list and create unlimited email sends without having to be familiar with HTML coding or other programming languages.

With Active Campaigns features like autoresponders, tracking tools, mobile templates & more it’s no wonder why so many companies are switching over!

GetResponse has been a leader in the field of email marketing for over 10 years and is one of the most trusted names in the industry. ActiveCampaign has its roots firmly planted in social media marketing, which means that it’s able to capture more data on your contacts than GetResponse can.

However, because ActiveCampaign caters to small-to-medium businesses (SMBs) exclusively, it lacks some features that are important to bigger companies like yours.

Active Campaign is an all-inclusive solution for SMBs with advanced analytics tools and great customer service – but GetResonse is a better option if you’re looking for something tailored specifically towards large enterprises such as yourself.

An Outline of ActiveCampaign and GetResponse


ActiveCampaign is a customer experience automation platform that connects to your different marketing channels, then sends emails and triggers tasks. It’s the perfect way to automate some of your most repetitive tasks, from customer service follow-ups to sending out email blasts. Activecampaign automatically follows up with customers who’ve abandoned their shopping cart.


GetResponse is an email marketing software that provides you with the tools to tell your company’s story. With GetResponse, you have an online suite of tools for everything from creating landing pages to integrating social media into your campaigns.

You can build a mailing list, send them emails automatically, and follow up on leads for sales opportunities using clean templates and page layouts. The user-friendly interface lets even beginners get started quickly so they can spend their time concentrating on building their business instead of trying to figure out how things work!

ActiveCampaign Vs GetResponse – Pricing & Plans

ActiveCampaign and GetResponse are two of the best email marketing tools out there. A lot of people use them, but they have vastly different pricing structures. Here’s a breakdown to help you decide which one is right for your needs.

ActiveCampaign Pricing and Plans

ActiveCampaign has three tiers:

  • Basic – $15/month
  • Plus – $29/month
  • Professional – $49/month

The Plus plan includes features like segmentation, automation rules and triggers, customer scoring models as well as inbox previewing. The Professional tier also comes with access to reporting dashboards that allow users to monitor open rates on individual emails and conversion rates across all campaigns in aggregate, among other neat features.

GetResponse Pricing and Plans

GetResponse Pricing

GetResponse offers four levels of service:

  • Basic – $15/mo
  • Plus – $49/mo
  • Professional – $99/mo
  • Max – Contact GetResponse Team

GetResponse offers a range of services, starting with Basic ($15 Per Month) and going up to Enterprise level. Prices start at $15 per month Basic, or you can go all the way to Unlimited for $99 per month. The most popular service Level is Plus ($49 monthly fee) because it provides unlimited email contact lists that are limited only by 12 upgrades per month.

Get Response offers a wide range of services, covering everything from the free Starter plan to their priciest Enterprise level with 10 hours of phone support.

The differences between the plans are in the number of email lists and additional features. Let’s say you have a 1,000 email list size on your plan; for only $15 per month you get all the features that come with the GetResponse BASIC plan. If you have an email list size of 10,000 then it will cost you $65 per month to be included in this same BASIC package.

If your looking for a Conversion Optimization Landing Page Builder tool for your PPC ads don’t forget to check out this:

  • Unbounce
  • Instapage

ActiveCampaign Vs GetResponse: Pros And Cons

ActiveCampaign is a fairly new email marketing platform that has many pros and cons. One pros of Active Campaigns is the API integrations, which make it easy to collect customer data from other platforms such as Shopify or Stripe for example.

This saves time on importing this information in manually one by one into another software like Mailchimp.

Another major con with ActiveCampaign is their pricing model – they have no free plan but instead, offer four 14-day free trial plans after that starting at $9 per month up to $300 depending on what you need your campaign setup for (eCommerce business overhead vs e-mail newsletter).

They also don’t provide any Live chat customer support until paid account, meaning there’s only 1 phone call before chargeable rates kick.

GetResponse is a well-known company that offers email marketing services. They have a great interface and offer multiple features with their service, including automation tools for sending out bulk emails as well as automated webinars to boost conversion rates. These are just some of the pros when it comes to GetResponse; however, there are also cons worth considering before making any final decisions about which mailer provider you want on your side!


Does GetResponse, ActiveCampaign have A/B testing features?

GetResponse and ActiveCampaign both have A/B testing features that allow you to test out different versions of your email campaigns. This allows for an optimization process in which the email campaign with the best result wins.

Is GetResponse and ActiveCampaign CRM?

ActiveCampaign and GetResponse are both email marketing solutions that do offer some CRM(Customer Relationship Management) features such as lead generation tools, lead scoring to help you create targeted campaigns for your customers who fit specific criteria.

How much is ActiveCampaign, GetResponse Cost?

ActiveCampaign’s starter plan costs $9 per month with 500 contact lists and the most expensive one Enterprise plan costs $229 per month with unlimited contact size. Whereas GetResponse’s basic plan costs $15 per month with 1,000 contacts list and the most expensive one Professional plan costs $99 per month where you don’t have to worry about the limited features access.

Which is better ActiveCampaign or GetResponse?

GetResponse and ActiveCampaign both are the best in email marketing and automation. If you need more features like conducting webinars, building landing pages, funnels, and other than managing emails, then GetResponse would be a perfect choice.

Do GetResponse and ActiveCampaign offer free trials?

GetResponse offers a 30-free trial free trial without taking your credit card information whereas ActiveCampaign offers a 14-day free trial with limited features accesses they also don’t ask for your billing information.

Is there any ActiveCampaign alternatives?

Almost every online marketing company has at least one email service, but what separates the good ones from the bad?. The true ActiveCampaign alternatives are GetResponse, Drip, mailchimp, mailerlite and many more.

Is there any GetResponse alternatives?

The Drip email marketing tool is an excellent option for those that are looking to do eCommerce-based campaigns. It’s the perfect alternative if you want a similar experience as GetResponse, but with more features and customization options than their platform provides.

Does ActiveCampaign integrates with other marketing platforms?

ActiveCampaign and GetResponse can be seamless integration with Salesforce, Shopify, ClickFunnels, Zoho CRM, Google Analytics, Twilio, Zapier, and many more.

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