Choosing the right newsletter platform can make or break your email marketing success. When it comes to Beehiiv pricing, understanding the cost structure and features at each tier is essential for making an informed decision.
In this comprehensive guide, I’m breaking down everything you need to know about Beehiiv pricing plans, from the free Launch tier to enterprise-level solutions. Whether you’re a solo creator just starting out or managing a large-scale newsletter operation, this guide will help you determine the most cost-effective plan for your needs.
Bottom Line Up Front: Beehiiv offers four pricing tiers starting with a generous free plan(up to 2,500 subscribers), Scale at $43/month, Max at $96/month, and custom Enterprise pricing.
All paid plans include unlimited email sends, making Beehiiv one of the most competitive newsletter platform pricing options available.
Note: if you want to know everything about beehiiv in-depth, consider reading my Beehiiv review blog post, where I have explained everything you need to understand if it is worth investing in beehiiv.
What is Beehiiv? A Quick Overview
Beehiiv is a newsletter platform specifically designed for content creators and publishers who want to build, grow, and monetize their audience. Founded by the team behind Morning Brew (which scaled to 4 million subscribers), Beehiiv brings enterprise-level newsletter tools to creators of all sizes.
The platform empowers you to:
- Create engaging newsletters that captivate readers and drive organic subscriber growth
- Monetize your content through multiple revenue streams including paid subscriptions, ad networks, and referral programs
- Analyze performance with advanced analytics and audience segmentation
- Automate workflows to nurture subscribers and optimize engagement
- Build a media brand with integrated website hosting and custom domains
With over 1 million users globally, Beehiiv has established itself as a serious competitor to platforms like Substack, ConvertKit, and Mailchimp—particularly for creators focused on newsletter monetization.
What Makes Beehiiv’s Pricing Structure Unique?
Before diving into specific plan costs, let’s understand what sets Beehiiv pricing apart from other email service providers:
- Unlimited Email Sends: Unlike competitors that charge per email sent, Beehiiv pricing is based purely on subscriber count. This means you can send daily newsletters without worrying about additional email marketing costs.
- Subscriber-Based Pricing Tiers: As your audience grows, your pricing adjusts incrementally rather than jumping to expensive new plans. This makes budgeting for newsletter growth more predictable.
- Built-In Monetization Features: Most newsletter platforms charge extra for premium subscriptions and ad networks. Beehiiv includes these revenue-generating tools in its pricing structure, helping offset your subscription costs.
- No Hidden Fees: The newsletter software pricing you see is what you pay—no surprise charges for deliverability, support, or basic features.
Beehiiv Pricing Plans Breakdown
Let’s examine each Beehiiv subscription plan in detail, including exact costs, subscriber limits, and key features.
Launch Plan – $0/Month (Forever Free)
The Launch plan is Beehiiv’s completely free tier—not just a trial period. This makes it one of the most generous free newsletter platforms available.
Beehiiv Pricing Details:
- Cost: $0 forever
- Subscriber Limit: Up to 2,500 subscribers
- Email Sends: Unlimited
- Publications: Up to 3 newsletters
What’s Included:
- Custom website builder with landing pages
- Professional newsletter templates
- Campaign analytics and performance tracking
- Custom domain connection
- Recommendation network for cross-promotion
- API access (excluding Send API)
- Optimized email deliverability
- Magic links for easy subscriptions
Best For:
- New content creators testing newsletter ideas
- Side projects with small audiences
- Bloggers expanding into email marketing
- Anyone validating their newsletter concept before investing
Limitations to Consider: While the Launch plan is incredibly generous, you won’t have access to monetization features (paid subscriptions, ad network), automation workflows, or advanced analytics. These become available starting with the Scale plan.
Scale Plan – Starting at $43/Month
The Scale plan represents the sweet spot in Beehiiv’s pricing structure for growing creators ready to monetize their audience.
Beehiiv Pricing Details:
- Starting Cost: $43/month ($517/year)
- Annual Discount Price: $34.40/month ($413/year billed annually)
- Subscriber Range: 1,000 to 100,000 subscribers
- Publications: Up to 3 newsletters
Everything in Launch, Plus:
- Monetization Features:
- Ad Network access to connect with premium advertisers
- Boosts Network for paid newsletter promotions
- Paid subscription capabilities to charge readers
- Advanced Growth Tools:
- Email automation workflows
- Referral program with rewards
- Surveys and audience polls
- 3D Analytics for deeper insights
- Collaboration:
- Up to 3 team member seats
- Slack community access
- Human support response
- Developer Features:
- Webhooks for integrations
- Extended API capabilities
Beehiiv Pricing Tiers Within Scale Plan: The monthly cost increases as your subscriber count grows:
- 1,000 subscribers: $43/month
- 2,500 subscribers: $54/month
- 5,000 subscribers: $109/month
- 10,000 subscribers: $192/month
- 25,000 subscribers: $383/month
- 50,000 subscribers: $665/month
- 100,000 subscribers: $1,167/month
Best For:
- Creators ready to generate newsletter revenue
- Growing newsletters between 1,000-25,000 subscribers
- Marketers needing automation and segmentation
- Teams collaborating on newsletter content
- Publishers seeking advertising partnerships
Why This Plan Stands Out: The Scale plan unlocks all essential monetization features at a lower price point than most competitors. When you factor in potential ad revenue and paid subscriptions, the email marketing platform rates become extremely affordable.
Max Plan – Starting at $96/Month
The Max plan is Beehiiv’s premium offering for established publishers and multi-newsletter operations.
Beehiiv Pricing Details:
- Starting Cost: $96/month ($1,151/year)
- Annual Discount Price: $76.80/month ($921/year billed annually)
- Subscriber Range: 1,000 to 100,000 subscribers
- Publications: Up to 10 newsletters
Everything in Scale, Plus:
- Professional Features:
- Remove all Beehiiv branding from newsletters
- beehiiv AI writing assistant
- Sponsorship storefront for easier ad sales
- Podcast hosting and distribution
- RSS-to-email campaigns
- A/B testing for optimization
- Enhanced Collaboration:
- Unlimited team member seats
- Priority human support
- Faster response times
- Exclusive Resources:
- NewsletterXP course (formerly $999 standalone product)
- Advanced training materials
- Premium community access
Max Plan Pricing Tiers:
- 1,000 subscribers: $96/month
- 2,500 subscribers: $120/month
- 5,000 subscribers: $215/month
- 10,000 subscribers: $375/month
- 25,000 subscribers: $735/month
- 50,000 subscribers: $1,275/month
- 100,000 subscribers: $2,295/month
Best For:
- Media companies running multiple newsletters
- Brands wanting complete white-label control
- Publishers with significant ad revenue
- Organizations with large marketing teams
- Creators using AI for content production
- Podcast creators integrating with newsletters
Investment Consideration: The Max plan costs roughly double the Scale plan, but offers 10x more publications (10 vs 3). If you’re managing multiple newsletter brands, the per-publication cost becomes extremely competitive in the newsletter creator pricing landscape.
Enterprise Plan – Custom Pricing
The Enterprise tier is designed for large-scale newsletter operations with unique requirements.
Beehiiv Pricing Details:
- Cost: Custom (contact sales)
- Subscriber Limit: 100,000+ (custom limits available)
- Publications: Custom limits
- Billing: Flexible payment terms
Everything in Max, Plus:
- Dedicated Resources:
- Personal account manager
- Concierge onboarding process
- VIP priority support channel
- Invite-only CEO webinars
- Advanced Infrastructure:
- Dedicated IP addresses for email sending
- Send API access for programmatic control
- Enhanced deliverability reporting
- Custom publication limits beyond 10
- Dynamic content capabilities
- Security & Compliance:
- Single Sign-On (SSO)
- Advanced security measures
- Custom data processing agreements
Best For:
- Media organizations with 200,000+ subscribers
- Multi-brand publishing companies
- Organizations with strict compliance needs
- Enterprises requiring dedicated infrastructure
- Businesses needing custom integrations
- Publishers with specialized deliverability requirements
Getting Enterprise Pricing: Enterprise costs vary widely based on subscriber count, publication needs, and custom features. Most sources suggest pricing starts around $2,000-$3,000/month for basic enterprise needs, scaling up based on requirements.
Beehiiv Pricing Comparison: Annual vs Monthly Plans
One significant way to reduce your email marketing costs is choosing annual billing. Here’s what you save:
Annual Discount Savings:
- Scale Plan: Save $103/year (20% discount)
- Max Plan: Save $230/year (20% discount)
When Annual Pricing Makes Sense:
- You’re committed to the platform long-term
- Your subscriber count is stable or growing
- Cash flow allows upfront payment
- You want to lock in current pricing
When Monthly Works Better:
- You’re still testing the platform fit
- Subscriber count fluctuates significantly
- You prefer flexible cash flow
- You’re comparing multiple newsletter tools
How Beehiiv Pricing Stacks Up Against Competitors
Understanding newsletter software pricing across platforms helps contextualize Beehiiv’s value proposition.
Beehiiv vs Kit (ConvertKit) Pricing
Kit Pricing for 1,000 Subscribers:
- Free plan: Up to 1,000 subscribers (limited features)
- Creator: $25/month
- Creator Pro: $50/month
Verdict: Kit is cheaper for small lists but lacks Beehiiv’s built-in monetization features and ad network access. Beehiiv pricing becomes more competitive as lists grow beyond 5,000 subscribers.
Beehiiv vs Substack Pricing
Substack Pricing Model:
- Free to use (no subscriber limits)
- Takes 10% of all paid subscription revenue
- No upfront costs, but revenue sharing forever
Verdict: Substack has no upfront newsletter platform pricing, but the 10% revenue fee becomes expensive at scale. If you earn $10,000/month from paid subscriptions, Substack takes $1,000 vs Beehiiv’s flat $96-$192 monthly fee. Beehiiv becomes significantly cheaper once you’re generating substantial newsletter revenue.
Beehiiv vs Mailchimp Pricing
Mailchimp Pricing for 1,000 Subscribers:
- Free: Up to 500 subscribers
- Essentials: $13/month
- Standard: $20/month
- Premium: $350/month
Verdict: While Mailchimp appears cheaper initially, it charges per email sent (limiting daily newsletters) and lacks newsletter-specific features like referral programs, boosts, and ad networks. Beehiiv’s email service provider costs are higher but include unlimited sends and monetization tools.
Beehiiv vs Ghost Pricing
Ghost Pricing:
- Starter: $11/month (500 subscribers)
- Creator: $31/month (10,000 subscribers)
- Team: $63/month (100,000 subscribers)
- Self-hosted: Free (requires technical setup)
Verdict: Ghost offers competitive pricing but requires more technical expertise. Beehiiv’s higher price includes managed hosting, support, and growth features that Ghost users must build themselves.
Hidden Costs to Consider When Evaluating Beehiiv Pricing
When calculating true email marketing platform rates, consider these additional factors:
Costs Included in Beehiiv Pricing:
- Web hosting (saves $10-50/month)
- Landing page builder (saves $20-100/month)
- Email deliverability optimization (saves $100+/month)
- Analytics platform (saves $20-50/month)
- Payment processing for subscriptions (saves 2-3% processing fees)
Additional Costs You Might Incur:
- Custom domain registration ($10-15/year)
- Premium integrations through Zapier ($20+/month if needed)
- Advanced design tools if customizing beyond templates
- Professional writing/editing if creating original content
Revenue Opportunities That Offset Costs:
- Ad Network revenue potential ($1-10 per 1,000 subscribers monthly)
- Paid subscription income (typically $5-15/month per paid subscriber)
- Sponsorship deals through storefront (Max plan)
- Referral commissions from other newsletters
Who Should Choose Each Beehiiv Plan?
Choose Launch ($0) If You’re:
- Just starting your newsletter journey
- Under 2,500 subscribers
- Not ready to monetize yet
- Testing content ideas
- Building audience before investing
Choose Scale ($43+/month) If You’re:
- Growing past 2,500 subscribers
- Ready to generate newsletter income
- Needing automation for efficiency
- Building a referral program
- Seeking ad partnerships
- Running a team of 1-3 people
Choose Max ($96+/month) If You’re:
- Managing multiple newsletter brands
- Wanting complete white-label control
- Using AI for content assistance
- Running a larger marketing team
- Integrating podcasts with newsletters
- Generating significant ad revenue
Choose Enterprise (Custom) If You’re:
- Managing 200,000+ subscribers
- Operating a media company
- Requiring dedicated infrastructure
- Needing personalized support
- Having complex compliance needs
- Running 10+ newsletter properties
Maximizing Value from Your Beehiiv Investment
Regardless of which Beehiiv pricing tier you choose, here’s how to get the most from your investment:
Leverage All Included Features: Don’t pay for the Scale plan and only use basic email. Implement automation sequences, run referral programs, and join the ad network to generate revenue that offsets your monthly costs.
Use the Free Plan Fully Before Upgrading: With 2,500 subscriber capacity, the Launch plan gives you ample room to validate your newsletter concept. Only upgrade when you’re actively hitting the subscriber limit or need specific monetization features.
Calculate Revenue Potential: If you have 5,000 engaged subscribers, even modest monetization ($1 per subscriber annually through ads and $5/month from 50 paid subscribers) could generate $5,000-$8,000 yearly—far exceeding your annual Beehiiv pricing costs.
Choose Annual Billing When Committed: Once you’ve validated that Beehiiv meets your needs, annual billing saves 20% immediately. That’s free money for simply planning ahead.
Bundle Multiple Newsletters: If you’re running 4+ newsletter brands, the Max plan ($96/month for 10 publications) costs less per newsletter than having separate Scale plan accounts ($43/month each).
Final Verdict: Is Beehiiv Pricing Worth It?
For most newsletter creators, Beehiiv represents excellent value in the newsletter platform pricing landscape. Here’s why:
The Launch plan’s generosity makes it risk-free to start. No email marketing platform offers 2,500 subscribers with unlimited sends at $0 forever.
The Scale plan unlocks serious revenue potential at $43/month. When you factor in ad network access and paid subscription capabilities, it’s one of the most affordable ways to monetize a newsletter.
The Max plan becomes cost-effective for multi-brand operations or established publishers generating significant ad revenue. The white-label options and AI features justify the premium.
Compared to competitors, Beehiiv’s pricing becomes more attractive as your list grows. The unlimited send model means daily newsletters don’t inflate costs, and the flat fee structure beats percentage-based platforms once you’re generating revenue.
The sweet spot? For most creators, the Scale plan at 5,000-10,000 subscribers offers the best balance of features and affordability. You get full monetization capabilities at $109-$192/month—a cost easily offset through ads and paid subscriptions.
Ready to Start with Beehiiv?
Take advantage of Beehiiv’s 30-day free trial to test the Scale or Max plan with zero risk. Explore the platform’s features, set up your first newsletter, and see if the pricing structure aligns with your growth goals.
Start your free trial today and discover why thousands of creators trust Beehiiv for their newsletter operations.
Frequently Asked Questions
Does Beehiiv offer a free trial?
Yes, all new accounts automatically receive a 30-day free trial of either the Scale or Max plan. You can test all premium features before committing to paid Beehiiv subscription plans. No credit card required to start the trial.
How does Beehiiv pricing change as I grow?
Beehiiv pricing scales gradually within your plan tier. For example, on the Scale plan, you’ll pay $43/month for 1,000 subscribers, but $109/month for 5,000 subscribers. The pricing calculator on Beehiiv’s website shows exact costs for your subscriber count.
Can I switch between Beehiiv plans?
Yes, you can upgrade or downgrade between plans at any time. Upgrades take effect immediately, while downgrades typically occur at your next billing cycle. This flexibility makes Beehiiv’s newsletter tool pricing adaptable to changing needs.
Does Beehiiv charge per email sent?
No! This is a major advantage in the email marketing costs comparison. All Beehiiv plans include unlimited email sends. You only pay based on subscriber count, not how frequently you email your audience.
What payment methods does Beehiiv accept?
Beehiiv accepts major credit cards (Visa, Mastercard, American Express) and debit cards. They do not currently accept prepaid credit cards, PayPal, or cryptocurrency. Annual plans can be paid upfront.
Is there a discount for annual Beehiiv pricing?
Yes! Choosing annual billing saves 20% compared to monthly payments. The Scale plan drops from $43 to $34.40/month, and Max drops from $96 to $76.80/month when billed annually.
What happens if I exceed my subscriber limit?
Beehiiv automatically moves you to the next pricing tier when you exceed your subscriber limit. You’ll receive notifications before this happens, and the change typically occurs at your next billing cycle.
Can I get a refund if Beehiiv isn’t right for me?
Beehiiv doesn’t offer refunds on monthly subscriptions, which is why the 30-day free trial is valuable for testing the platform risk-free. For annual plans, refund policies may vary—contact their support team directly.
Does Beehiiv take a percentage of my newsletter revenue?
No! Unlike Substack (which takes 10% of revenue), Beehiiv charges only the flat monthly subscription fee. All money earned through paid subscriptions, ads, and sponsorships is 100% yours, minus standard payment processing fees.
How does Beehiiv compare in cost to email marketing services?
Beehiiv’s email service provider costs are mid-range but include premium features. While platforms like Mailchimp or Sender.net may appear cheaper initially, Beehiiv’s unlimited sends, built-in monetization, and growth tools provide better value for serious newsletter creators.
Still have questions about Beehiiv pricing or which plan best fits your needs? Drop a comment below—I respond to every question.