Remember when building a high-converting landing page meant hours of guesswork, multiple design revisions, and countless A/B tests before you’d see any meaningful results?
Yeah, those days are thankfully behind us.
Unbounce has been leading the conversion rate optimization game for over 15 years now, and they’ve just taken things to a whole new level with their Smart Builder. What started as a beta release back in late 2022 has evolved into one of the most sophisticated AI-powered landing page builders on the market today.
Let me walk you through what makes the Unbounce Smart Builder such a game-changer for marketers who are serious about conversions.
What Exactly is Unbounce Smart Builder?
Think of the Unbounce Smart Builder as having an experienced conversion rate optimization expert sitting right beside you while you build your landing pages.
Instead of staring at a blank canvas wondering what might work, you’re getting real-time guidance backed by data from over 1.5 billion actual conversions.
This isn’t just another drag-and-drop builder (though it definitely has that functionality). The Smart Builder actively analyzes your industry, campaign goals, and target audience to recommend layouts, copy, and design elements that are statistically proven to convert in your specific niche.
The old Classic Builder required you to do most of the heavy lifting yourself—choosing layouts, writing copy, testing different elements, and hoping you got it right. With Smart Builder, you’re working smarter from the very first click.
It’s like the difference between navigating a new city with a paper map versus using GPS with real-time traffic updates.
The Features That Make Smart Builder Stand Out
Let’s dive into what actually makes this tool worth your attention (and your marketing budget).
Smart Copy: Your AI-Powered Copywriting Assistant
Here’s where things get really interesting. Smart Copy is Unbounce’s AI copywriting tool that runs on GPT-3 technology—yes, the same breakthrough AI that powers ChatGPT and other advanced writing tools.
But unlike generic AI writers, Smart Copy is specifically trained on high-converting marketing copy. Just give it a few bullet points about your offer, and it’ll generate multiple variations of headlines, body copy, and calls-to-action that are optimized for your specific audience and tone.
Need a punchy Facebook ad headline? Done. Product description that actually sells? Got it. Landing page copy that speaks directly to your target market? Smart Copy handles it in seconds.
The best part? You can use the Smart Copy Chrome extension anywhere—in Gmail, on social media, in Google Docs, or directly within the Unbounce builder itself. It’s like having a professional copywriter available 24/7, without the freelancer fees.
Design Assistance That Actually Understands Your Industry
One of my favorite features of the Unbounce Smart Builder is the Design Assistant. Instead of scrolling through hundreds of generic templates wondering which might work for your business, the Design Assistant curates specific page components based on three critical factors:
- Your industry and niche
- Your target audience demographics
- Your specific campaign goals
The system draws from massive conversion data to recommend which elements should appear on your page—whether that’s a lead form above the fold, testimonials in the middle section, or trust badges near your CTA.
No more guessing what your competitors are doing right. The data shows you exactly what works in your space.
Mobile Optimization on Autopilot
Listen, we’re in 2025—if your landing pages aren’t mobile-optimized, you’re leaving serious money on the table. The good news? Every template and page you create with Unbounce Smart Builder is automatically optimized for mobile devices.
No need to build separate versions for desktop, tablet, and mobile. The Smart Builder handles responsive design automatically, ensuring your pages look professional and convert well regardless of how visitors find you.
Powered by Conversion Intelligence
This is where Unbounce really separates itself from basic landing page builders. The platform’s Conversion Intelligence draws from over 1.5 billion conversion data points to predict what will resonate with your specific audience before you even publish your page.
Want to know which headline variation will perform best for your demographic? Conversion Intelligence has already analyzed thousands of similar campaigns in your industry and can tell you. Wondering whether a short form or long form will generate more qualified leads? The data already knows.
This isn’t theoretical advice or best practices from 2015. This is real-time intelligence based on what’s actually converting right now for businesses similar to yours.
Smart Traffic: AI That Routes Visitors to Their Best Match
Here’s another powerful feature that comes with the Unbounce ecosystem: Smart Traffic. This AI-powered optimization tool automatically sends each visitor to the landing page variant most likely to convert them based on attributes like:
- Geographic location
- Device type (mobile, desktop, tablet)
- Browser and operating system
- Time zone and time of day
- Referral source
Think of it as having a smart matchmaker for your landing pages. While traditional A/B testing requires weeks of data before declaring a winner, Smart Traffic starts optimizing immediately and continuously learns from every visitor interaction.
How Much Does Unbounce Smart Builder Actually Cost?
Alright, let’s talk money.
Here’s the current pricing structure for 2025 (and yes, it’s changed quite a bit since the early days):
Build Plan: $99/month (or $74/month when billed annually)
- Perfect for solo entrepreneurs and small businesses just starting out
- Unlimited landing pages, popups, and sticky bars
- Up to 20,000 unique visitors per month
- 1 custom domain
- Smart Builder access included
- Smart Copy AI copywriting
Experiment Plan: $149/month (or $112/month annually)
- Everything in Build, plus
- A/B testing with unlimited variants
- Dynamic Text Replacement for PPC campaigns
- Smart Traffic AI optimization
- Up to 30,000 unique visitors monthly
- 3 custom domains
Optimize Plan: $249/month (or $187/month annually)
- Everything in Experiment, plus
- Up to 50,000 unique visitors per month
- 5 custom domains
- Advanced conversion insights
- Premium integrations
Concierge Plan: Custom Pricing
- Designed for agencies and large businesses
- Dedicated customer success manager
- Higher traffic limits
- Custom solutions and support
Here’s the kicker: Unlike many competitors, Unbounce doesn’t charge extra for Smart Builder access. It’s included in all plans, even the entry-level Build plan. That’s pretty rare in the landing page builder space where AI features typically get locked behind premium tiers.
Plus, when you opt for annual billing, you save 25% compared to monthly payments. For the Experiment plan, that’s a savings of over $440 per year—definitely worth considering if you’re committed to conversion optimization.
Is There a Way to Try Before You Buy?
Absolutely. Unbounce offers a 14-day free trial on their Build, Experiment, and Optimize plans. You’ll need to provide credit card information upfront, but you won’t be charged if you cancel within the trial period.
This gives you two full weeks to test the Smart Builder, create actual landing pages for your campaigns, and see if the conversion intelligence lives up to the hype. In my experience, 14 days is plenty of time to build a few pages and start gathering meaningful performance data.
Who Should Actually Use Unbounce Smart Builder?
Let’s be real for a second—not every business needs a premium landing page builder. If you’re just testing an idea or need a simple one-page site, there are cheaper options out there.
But if you fall into any of these categories, the Unbounce Smart Builder is worth serious consideration:
- Performance Marketers Running Paid Campaigns: When you’re spending money on Google Ads, Facebook Ads, or other paid channels, every percentage point of conversion rate improvement directly impacts your ROI. Smart Builder helps you squeeze more value from every ad dollar by creating pages scientifically optimized to convert your specific traffic sources.
- Agencies Managing Multiple Clients: The ability to create high-converting landing pages quickly, use client sub-accounts, and apply proven conversion frameworks across different industries makes Smart Builder a productivity multiplier for agencies. Your team can deliver better results in less time, which means higher margins and happier clients.
- SaaS Companies Optimizing Trial Sign-ups: For software companies, the landing page is often the first and most critical conversion point. Smart Builder’s industry-specific recommendations for SaaS businesses can dramatically improve trial sign-up rates and reduce your customer acquisition costs.
- E-commerce Brands Launching Products: Whether you’re running product launch campaigns or seasonal promotions, Smart Builder helps you create dedicated landing pages that focus attention on a single offer and drive purchase decisions without distractions.
- Small Business Owners Without Design Teams Maybe you’re a consultant, coach, or service provider who knows your stuff but doesn’t have a design or development team. Smart Builder levels the playing field, letting you create professional, conversion-optimized pages without hiring expensive specialists.
Unbounce Smart Builder vs. Traditional Landing Page Builders
What really sets Smart Builder apart from older landing page tools (including Unbounce’s own Classic Builder)?
Traditional builders give you a blank canvas and a bunch of templates. You pick something that looks good, customize the colors and images, write some copy, and hope it works. Testing and optimization happen after launch, through painstaking A/B tests that take weeks to reach statistical significance.
Smart Builder flips this process on its head. You start by telling the AI about your campaign goals, target audience, and industry. Then it recommends specific layouts, headlines, and page structures that have already proven successful with similar audiences. You’re optimizing before you even launch, based on data from over 1.5 billion conversions across thousands of industries.
It’s the difference between throwing spaghetti at the wall versus following a recipe that’s been perfected through thousands of iterations.
The Bottom Line: Is Unbounce Smart Builder Worth It?
Look, I’m not going to tell you that Unbounce Smart Builder is the cheapest landing page solution out there. At $99/month for the entry-level plan, you can definitely find more affordable options like Leadpages or Carrd.
But here’s what you’re paying for: proven conversion intelligence, AI-powered optimization tools, and a platform that’s been refined over 15 years of helping marketers increase their conversion rates. For businesses that are serious about maximizing ROI from their traffic—whether that’s paid ads, email campaigns, or organic search—those features pay for themselves pretty quickly.
The Smart Builder eliminates so much of the guesswork that typically goes into landing page creation. You’re not just getting a page builder; you’re getting a conversion optimization consultant that’s analyzed more landing pages than any human expert ever could.
If you’re running paid campaigns where even a 1-2% lift in conversion rate translates to thousands of dollars in additional revenue, or if your time is valuable enough that cutting landing page creation time from days to hours matters, then yes—Unbounce Smart Builder is absolutely worth the investment.
Ready to Build Smarter Landing Pages?
Unbounce has consistently pushed the boundaries of what’s possible in landing page creation and conversion rate optimization since launching back in 2009. With the Smart Builder and the entire Conversion Intelligence platform, they’re giving marketers—from solo entrepreneurs to enterprise teams—the tools to create landing pages that don’t just look good, but actually drive results.
The platform combines intuitive design tools with sophisticated AI that learns from billions of conversion data points. It’s like having a crack team of designers, copywriters, and conversion specialists working behind the scenes on every page you build.
Whether you’re a seasoned marketer looking to scale your campaigns or a business owner trying to get better results from your marketing spend, the Unbounce Smart Builder deserves a spot on your shortlist.
Want to see it in action? Take advantage of the 14-day free trial and build a few landing pages for your next campaign. You might be surprised by how much easier (and more effective) landing page creation becomes when you’ve got AI-powered conversion intelligence on your side.
Ready to Get Started? Try Unbounce Smart Builder free for 14 days and save 25% when you choose an annual plan.
Read more related blog article:
Unbounce Coupon Code: Get Upto 35% Discount