Are you considering GoHighLevel for your business’s marketing solution but feel hesitant about the price?
GoHighLevel is an incredibly robust marketing tool that — when utilized aptly — can significantly enhance the outreach and engagement of your business (and, consequentially, your business revenue).
However, there’s no skirting around it: compared to several other apps often employed by businesses, GoHighLevel can seem quite pricey, and investing in it may feel a bit daunting — especially if you’re a fledgling business operating on a tight budget.
So, if you’re considering GoHighLevel as your marketing solution, selecting the right plan for your project is crucial.
That’s where this article comes in handy — I’m going to…
- dissect the GoHighLevel pricing model
- spotlight the key advantages and disadvantages and value for money of each plan.
By the conclusion of this article, you should clearly understand which GoHighLevel plan is ideally suited to your project and your business — and what alternative marketing tools are at your disposal if you think GoHighLevel isn’t quite the right fit for you.
Let’s dive in — starting with a brief introduction to what GoHighLevel is.
GoHighLevel Overview
GoHighLevel is a platform designed to help you elevate your business engagement and conversion rates.
It accomplishes this by providing you with extensive data, which you can leverage to:
- Construct web pages and email campaigns that will likely attract organic traffic and generate leads.
- Pinpoint automation opportunities (more automation, generally speaking, means better customer management)
- Modify technical aspects of your marketing strategies so that they stand a greater chance of achieving high conversion rates.
Founded in 2018 by Shaun Clark, GoHighLevel now boasts a large user base across numerous countries — and according to the company, thousands of businesses have now utilized the platform.
You can integrate GoHighLevel with any website builder platform or CRM — i.e., regardless of whether you’re a WordPress, Kajabi, or ClickFunnels user, the data you can extract from GoHighLevel can help you craft an effective marketing campaign.
But how much does GoHighLevel cost?
GoHighLevel pricing options
There are two GoHighLevel plans available:
- Agency Starter: $99 per month
- Agency Unlimited: $297 per month
If you opt for annual billing, a significant discount is applied to each plan, and a 14-day free trial allows you to test the platform’s features before committing to a subscription.
Let’s delve into these pricing options and discuss who they’re best suited for.
GoHighLevel Agency Starter — $97 per month
The ‘Agency Starter’ plan is GoHighLevel’s initial offering.
At $97 per month, it provides you with the following core features:
- All the Tools to Capture More Leads: This includes a full suite of tools designed to attract and capture potential customers.
- Nurture & Close Leads into Customers: Powerful automation and communication tools help you nurture these leads and convert them into paying customers.
- Complete Online Booking, Pipelines, Social Cal, Website Builder, and More: Comprehensive features for managing your business online, including appointment scheduling, sales pipelines, social media calendar, website builder, etc.
- Unlimited Contacts & Users: Add as many contacts and users as you need without any additional cost.
- Setup Up to Three Sub-Accounts: Manage multiple brands or clients with up to three sub-accounts.
The critical thing to note about GoHighLevel Agency Starter — and indeed all other GoHighLevel plans under discussion here — is that various limits apply to utilizing all the above features (and how often).
The primary limits of the ‘Agency Starter’ plan to be aware of are as follows:
Sub-Accounts: The ‘Agency Starter’ plan limits you to setting up three sub-accounts. This is ample for small businesses or agencies just starting with marketing automation. However, managing multiple clients or brands might require more sub-accounts than this limit allows.
Unlimited Contacts & Users: While you can add as many contacts and users as you need, remember that the performance may vary based on the number of contacts and users. Consider upgrading to the ‘Agency Unlimited’ plan if you have a large customer base.
Is ‘GoHighLevel Agency Starter’ suitable for me?
‘GoHighLevel Agency Starter’ is the best plan for users who…
- are setting up a new business and just starting with marketing automation
- need basic lead-capturing, nurturing, and conversion tools
- are on a budget
- don’t intend to manage multiple brands or clients at once.
You can test the plan via a 14-day free trial if that sounds like you.
If not, it’s time to look at the next plan up the GoHighLevel pricing ladder, which is the GoHighLevel Agency Unlimited plan.
GoHighLevel Agency Unlimited — $297 per month
The next plan is the ‘Agency Unlimited’ plan, which costs $297 monthly.
The critical difference between this plan and the ‘Agency Starter’ plan involves API Access, Unlimited Sub-Accounts, and a Branded Desktop App.
API Access: This feature allows you to integrate GoHighLevel with any other tool or platform, providing more flexibility and control over your data and how you use it.
Unlimited Sub-Accounts: While the ‘Agency Starter plan limits you to three sub-accounts, the ‘Agency Unlimited plan lets you set up as many client accounts as you need for one price. This feature is particularly beneficial for larger agencies managing multiple clients or brands.
Branded Desktop App: This feature gives you complete control over the look and feel of the platform, allowing you to customize domains and maintain brand consistency across all your digital assets.
So, while you can use the ‘Agency Starter plan to capture more leads and nurture them into customers, the ‘Agency Unlimited plan gives you considerably more options for customization, integration, and account management.
Everything included in the Agency Starter plan is also available in the Agency Unlimited plan. This means you still get access to all the tools for capturing leads, nurturing and closing leads into customers, online booking, pipelines, social calendar, website builder, and more.
Finally, the ‘Agency Unlimited’ plan offers a 14-day free trial, allowing you to test the platform’s features before committing to a subscription.
Is ‘GoHighLevel Agency Unlimited’ right for me?
The ‘Agency Unlimited’ plan is a good option for users who…
- are looking for advanced integration capabilities
- are likely to be managing multiple clients or brands at once
- require a high degree of customization and control over the look and feel of the platform.
Now, let’s continue to explore other aspects of GoHighLevel. But first, a quick note about the GoHighLevel free trial.
GoHighLevel pricing: summary
GoHighLevel, as its name suggests, is a high-powered marketing automation tool designed to take your agency to new heights. Its pricing structure is tailored to different needs, offering flexible options for agencies of all sizes.
The ‘Agency Starter’ plan at $97 per month provides a solid base for businesses starting with marketing automation. It provides all the essential tools needed to capture more leads, nurture them into customers, and manage your online presence effectively. However, if you foresee needing multiple user accounts or working with various clients, the limitations on sub-accounts might be a hindrance.
The ‘Unlimited’ plan, priced at $297 per month, is a step up and includes everything in the ‘Agency Starter’ program, along with API access for seamless integration with other platforms, unlimited sub-accounts, and a branded desktop app for complete control over your platform’s look and feel. This plan is worth considering if you manage multiple clients or need advanced integration capabilities.
The add-ons in the ‘Unlimited’ plan can significantly enhance your marketing automation capabilities and increase costs. The necessity of these add-ons will depend on your specific needs and how intensively you’ll use them.
The ‘sweet spot’? The ‘Unlimited’ plan
The sweet spot in GoHighLevel’s lineup is undoubtedly the ‘Unlimited’ plan. It provides an extensive range of marketing automation features and, importantly, allows you to manage as many client accounts as you need. This flexibility makes it a perfect choice for larger agencies that handle multiple clients.
Moreover, the ability to customize the platform with a branded desktop app and integrate with other tools via API access adds significant value to this plan, making it a comprehensive solution for your marketing automation needs.
You can try out the ‘Unlimited’ plan for free with their 14-day trial here.
Trying GoHighLevel out
Before deciding, you can try out most of GoHighLevel’s features for free before committing to a paid plan.
Typically, GoHighLevel offers a 14-day trial. This allows you to explore the platform and see if it aligns with your agency’s needs. You can access this trial for both the ‘Agency Starter and ‘Unlimited’ plans.
GoHighLevel pricing…over to you.
Do you have any thoughts or questions about GoHighLevel pricing? Feel free to share your thoughts in the comments section below. We value all feedback and will do our best to answer any questions you may have.
Whether you’re just starting or looking to take your agency to the next level, GoHighLevel has a plan to suit your needs. Remember, the right plan for you will depend on your specific requirements, such as the number of client accounts you need to manage, your need for API access, and your preference for a branded desktop app.
So, are you ready to elevate your agency with GoHighLevel? Start your 14-day free trial today.
Frequently Asked Questions
How much does the GoHighLevel app cost?
The GoHighLevel app is available in two main pricing structures. The ‘Agency Starter plan costs $97 per month, including all the tools to capture more leads, nurture & close them into customers, complete online booking, pipelines, social calendar, website builder, and more.
It allows unlimited contacts & users and lets you set up to three sub-accounts. The ‘Unlimited’ plan costs $297 monthly and includes everything in the ‘Agency Starter’ plan.
Additionally, it offers API access for seamless integration with other platforms, unlimited sub-accounts, and a branded desktop app for complete control over your platform’s look and feel.
Is GoHighLevel free?
GoHighLevel is not free, but it offers a 14-day free trial for its Agency Starter and Unlimited plans, allowing you to test the platform’s features before committing to a subscription.
What services does GoHighLevel offer?
GoHighLevel offers a comprehensive suite of marketing automation tools to help agencies capture more leads, nurture them into customers, and effectively manage their online presence.
Services include lead generation tools, customer relationship management (CRM), complete online booking, pipelines, social calendar, website builder, and more. The ‘Unlimited’ plan offers API access, unlimited sub-accounts, and a branded desktop app.
How much is it to white-label HighLevel?
The cost to white label GoHighLevel is included in the ‘Unlimited’ plan, priced at $297 per month. This plan allows you to use a branded desktop app and customize domains, giving you complete control over the look and feel of the platform, thus maintaining brand consistency across all your digital assets.