In today’s digital marketplace, a compelling landing page can make all the difference in boosting your online business. Among the array of landing page software available, Unbounce and ClickFunnels have emerged as some of the best landing page builders, each with its unique strengths.
Whether you’re a small business looking to capture more email addresses or a seasoned marketer aiming to improve conversion rates, choosing between these heavyweights can be challenging.
In this blog post, we’re going to take a deep dive into the features, pricing plans, and customer support of Unbounce and ClickFunnels to help you make an informed decision. So, stay tuned for all the juicy details.
So, Which is the Best Landing Page Builder For You?
Here is a table that summarizes the key differences between Unbounce and ClickFunnels:
| Feature | Unbounce | ClickFunnels |
|---|---|---|
| Purpose | Landing page builder | Sales funnel builder |
| Features | AI-powered tools, Drag-and-drop editor, A/B testing, heatmaps, payment integration | Drag-and-drop editor, A/B testing, email marketing, webinars, membership sites, Checkout pages, order forms, upsell pages |
| Time-saving | More efficient | Less efficient |
| Pricing | Starts at $99 per month | Starts at $147 per month |
| Free trial | 14 days | 14 days |
| Ease of use | More user-friendly | Less user-friendly |
| Integrations | Email marketing platforms, CRMs, payment processing, analytics tools | Wide range of tools, including payment processors, webinar platforms, and social media management tools. |
| Support | Good customer support | Good customer support |
| Best for | Businesses that need to create high-converting landing pages | Businesses that need to create entire sales funnels |
What is Unbounce?
Unbounce is a leading landing page builder and conversion optimization platform. It empowers users to create and optimize beautiful, high-performing landing pages for their marketing campaigns regardless of their technical expertise. With its drag-and-drop editor, you can easily design custom landing pages without needing any coding knowledge.
One of Unbounce’s standout features is its AI-powered capabilities. It leverages over a decade of conversion data to help users make more effective landing pages. Its other notable features include A/B testing, dynamic text replacement, and sticky bars designed to improve user engagement and conversion rates.
Additionally, Unbounce offers an array of landing page templates, making it easy for users to get started with their page designs. It also provides tools for lead generation, such as opt-in forms. It integrates well with Google Analytics for tracking campaign performance.
Whether you’re a small business owner, a marketer, or a professional designer, Unbounce offers a powerful and user-friendly toolset for creating landing pages that convert.
Pros:
- Robust Landing Page Builder: Unbounce’s drag-and-drop builder allows for the easy creation of custom landing pages without requiring any coding knowledge.
- A/B Testing: Unbounce offers strong A/B testing capabilities for optimizing conversion rates.
- Dynamic Text Replacement: This feature allows for personalized content on landing pages, enhancing user engagement and increasing conversions.
- High-Quality Templates: Unbounce provides various excellent landing page templates, which can be customized to fit any business or campaign needs.
- Integration Capabilities: Unbounce integrates seamlessly with popular marketing tools and platforms like Google Analytics, enabling comprehensive tracking and analysis of campaign performance.
- Lead Generation Tools: Features such as opt-in forms and sticky bars help capture leads and improve conversions.
Cons:
- Pricing: Some users find Unbounce rather expensive, particularly for entry-level users or small businesses.
- Monthly Conversion Limits: The platform limits the number of conversions per month, which might not cater to the needs of larger businesses or high-traffic campaigns.
- Learning Curve: While Unbounce is designed to be user-friendly, some users may still experience a learning curve when first navigating the platform.
- Lack of Additional Marketing Funnel Features: Unlike other platforms, Unbounce primarily focuses on landing pages and does not offer additional marketing funnel features like email marketing or sales funnel building.
What is ClickFunnels?
ClickFunnels is a total online sales and marketing funnel builder designed to help businesses and entrepreneurs create webpages and manage their entire sales process without extensive coding or design experience.
ClickFunnels allows users to design various funnel types, including lead capture funnels, sales page funnels, webinar funnels, and membership sites. It provides pre-built funnel templates for specific business goals such as selling products, collecting emails, or hosting webinars.
One of its standout features is the drag-and-drop editor, making it easy to customize each funnel part. It also integrates with various payment and email marketing platforms for a seamless sales process.
In addition to building and managing sales funnels, ClickFunnels also enables users to track performance and analyze conversion rates, providing valuable insights for optimizing marketing strategies.
Overall, ClickFunnels is a powerful tool for businesses to streamline their online marketing and sales operations and increase conversions.
Pros:
- Comprehensive Funnel Builder: ClickFunnels is a complete sales funnel builder that allows you to create various funnel types, including sales pages, webinar funnels, and membership sites.
- Ease of Use: The platform offers a drag-and-drop editor for easy customization of funnels without any coding or design experience required.
- Integrated Sales Process: ClickFunnels integrates with various payment and email marketing platforms for a seamless end-to-end sales process.
- Performance Tracking: The platform provides tools for tracking performance and analyzing conversion rates, offering valuable insights for optimizing marketing strategies.
- Pre-Built Templates: ClickFunnels offers pre-built templates for different business goals, making it easier to create effective funnels.
Cons:
- Pricing: ClickFunnels can be expensive, particularly for small businesses or startups.
- Limited Customization: While the drag-and-drop editor is user-friendly, it may offer limited customization options compared to other advanced landing page builders.
- Learning Curve: Despite its ease of use, there can be a learning curve to fully understanding and utilizing all the features that ClickFunnels offers.
- Customer Support: Some users have reported slower response times or less-than-satisfactory solutions from the customer support team.
How Do The Landing Page Builders Compare?
Unbounce and ClickFunnels, both highly-rated landing page builders, offer unique features that cater to different needs. Here’s how they compare:
Purpose & Focus: While Unbounce specializes in creating highly-customizable landing pages focusing on conversion rate optimization, ClickFunnels is an all-in-one sales funnel builder designed to guide the customer through the entire sales process.
Ease of Use: Both platforms feature intuitive drag-and-drop builders, making it easy for users to design pages without coding knowledge. However, some users find Unbounce’s interface more streamlined and user-friendly.
Features: Unbounce excels in features like A/B testing, dynamic text replacement, and sticky bars. It also offers unlimited landing pages, even in its base plan. On the other hand, ClickFunnels stands out with its ability to create various funnel types, including sales pages, webinar funnels, and membership sites.
Integrations: Both platforms offer integrations with popular marketing tools. Unbounce integrates well with Google Analytics and other marketing platforms. At the same time, ClickFunnels offers seamless integration with email marketing platforms and payment processors.
Pricing: ClickFunnels tends to be more expensive than Unbounce, which may make Unbounce a more attractive option for startups or small businesses. However, ClickFunnels’ comprehensive suite of tools can provide value for the price.
In conclusion, if you’re primarily looking to build high-converting landing pages and conduct A/B testing, Unbounce could be your go-to. But if you need a comprehensive tool to create and manage entire sales funnels, ClickFunnels might be a better fit.
Unbounce Vs ClickFunnels: Unique Features
Unbounce
Unbounce stands out with several unique features that make it a powerful tool for creating and optimizing landing pages:
- AI-powered tools: Unbounce’s AI-based optimization tools allow users to identify and boost conversions quickly.
- Dynamic Text Replacement (DTR): This feature matches the keywords on your landing pages to those in your PPC ads, resulting in more relevant and personalized experiences for your visitors.
- A/B Testing: Unbounce lets you easily create and compare different versions of your landing pages to find out which performs better.
- Popups and Sticky Bars: Unbounce allows you to add popups and sticky bars to your landing pages, helping to capture more leads and improve conversions.
- AMP Landing Pages: Unbounce is one of the few builders that allows you to create Accelerated Mobile Pages (AMP), ensuring fast loading times for mobile users.
ClickFunnels
ClickFunnels also offers a range of unique features designed to help businesses create effective sales funnels:
- Sales Funnel Blueprints: ClickFunnels provides pre-made sales funnel templates or “blueprints” for various business types and goals, making it easy to set up a sales funnel quickly.
- One-Click Upsells and Downsells: This feature allows you to increase your average transaction value by offering additional products or services to customers during the checkout process.
- Membership Areas: ClickFunnels lets you create membership areas on your website to provide exclusive content to your members.
- Integrated Shopping Cart: Unlike many other landing page builders, ClickFunnels includes an integrated shopping cart feature, allowing you to manage your sales process from start to finish within the platform.
Unbounce Vs. ClickFunnels: Drag-and-Drop Editor
Unbounce Drag-and-Drop Editor:
Unbounce’s drag-and-drop editor is renowned for its flexibility and ease of use. It allows you to place elements anywhere on the page, offering high customization. With Unbounce, you’re not confined to pre-set layouts or grids, which means you have complete control over your landing page design.
In addition to basic elements like text and images, Unbounce’s editor includes features like lightboxes, forms, and embeddable scripts, further expanding its versatility. It also supports dynamic text replacement, enabling you to tailor page content based on search queries for enhanced personalization.
ClickFunnels Drag-and-Drop Editor:
ClickFunnels also offers a drag-and-drop editor, but it operates a little differently. It’s structured around sections, rows, and columns, containing various elements like headlines, images, buttons, and forms. This structure provides a balance between flexibility and consistency across different devices.
The ClickFunnels editor excels in creating multi-step funnels. You can easily link multiple pages and actions, making it straightforward to build complex sales funnels. It also includes a wide selection of pre-built funnel templates, speeding up the creation process for those who prefer a ready-to-use design.
Both editors are robust and user-friendly, but they cater to different needs. Unbounce may appeal more to those seeking granular control over layout and design. At the same time, ClickFunnels might be the choice for users who want to build effective sales funnels with minimal hassle quickly.
Unbounce Vs. ClickFunnels: Landing Page Templates
Unbounce
Unbounce offers over 100 templates, categorized for various business needs and industries, such as:
- Click Through (33)
- Coming Soon (5)
- Lead Generation (57)
- Consultancy (10)
- Industry Specific (37)
- SAAS Product (3)
- Mobile Apps (4)
Each template is fully customizable, empowering you to create landing pages that reflect your brand’s unique style and requirements.
Additionally, if you need more options, Unbounce allows you to download different templates from the ThemeForest Marketplace at an additional cost.
ClickFunnels
While ClickFunnels may not offer the same quantity of templates as Unbounce, it does provide a collection of effective landing page templates. These templates focus on guiding users through the sales funnel, making them a valuable tool for conversion optimization.
ClickFunnels’ templates can be customized to fit your specific needs and are categorized by use cases, such as:
- Business Service Enquiry
- Daily Deals
- Product Launch
- Schedule Appointments
- Thank You Pages
- Webinar Registration
- Product Sales
In conclusion, Unbounce and ClickFunnels offer robust and customizable landing page templates. Your choice between the two would depend on your specific needs – whether you prefer a greater variety of templates (Unbounce) or templates specifically designed for sales funnels (ClickFunnels).
Unbounce Vs. ClickFunnels: Popups & Sticky bars Builder
Unbounce
Unbounce is a robust landing page builder with powerful popups and sticky bars builder. Its user-friendly drag-and-drop interface allows you to create visually appealing popups without coding expertise effortlessly.
With over 100 professionally designed templates, you can easily customize them to align with your brand’s colors and fonts.
Unbounce also offers the flexibility to set triggers for your popups and sticky bars, such as displaying a popup when a user spends more than 10 seconds on your website or attempts to exit.
ClickFunnels
ClickFunnels is a comprehensive sales funnel builder incorporating versatile popups and sticky bar builders. Their extensive collection of customizable templates allows you to create compelling popups and sticky bars, and their intuitive drag-and-drop editor makes customization a breeze.
ClickFunnels’ popups and sticky bars include various triggers, including exit intent triggers, which are proven to boost conversion rates.
Unbounce Vs. ClickFunnels: Building Pages At Scale
When managing multiple landing pages or working with various clients, it’s essential to have features that support organization and efficiency. Both Unbounce and ClickFunnels offer such features, making them excellent tools for building landing pages at scale.
Unbounce
Unbounce offers several smart features designed to help you create and manage landing pages at scale. Its Smart Copy feature, for instance, assists in quickly generating compelling sales copy for your pages.
With Unbounce, duplicating your top-performing popups, sticky bars, and landing pages for future campaigns is a breeze, saving you valuable time.
Unbounce Duplicate Feature
Additionally, Unbounce allows you to set multiple user permissions, organize campaigns into relevant groups, transfer or archive idle client accounts without deleting any content, and manage all your clients from one central location.
Unbounce Duplicate Feature
Another handy feature is the ability to record, and export leads from any page as a CSV file. This makes importing your leads into your marketing automation or email marketing solution easy.
Save as CSV
ClickFunnels
ClickFunnels also provides features that make building landing pages at scale more manageable. One such feature is ClickFunnels’ ability to create and save custom sections, similar to Instapage’s Instablocks.
ClickFunnels Custom Sections Feature
These saved sections can be reused across multiple pages, helping to maintain consistency and save time. You can insert blank sections, duplicate existing ones, or delete them as needed.
This feature proves invaluable for users who need to create landing pages at scale. It allows you to save and reuse standard page blocks such as headers, footers, testimonials, and more, making the page creation process much more efficient.
Unbounce Vs. ClickFunnels: A/B Testing Capabilities
Unbounce
Unbounce is a renowned platform for building, launching, and testing landing pages. When it comes to A/B testing, Unbounce offers robust capabilities:
- Variation Testing: Unbounce allows you to create multiple variations of your landing page, ad, or other content pieces and pit them against each other to determine the most effective version.
- Ease of Use: Unlike some marketing tools, Unbounce enables you to begin the A/B split testing process within minutes. This makes it an excellent choice for businesses looking for a quick and straightforward way to optimize their online content.
- Detailed Analytics: Unbounce provides detailed analytics on your A/B tests, allowing you to track performance and make informed decisions about your marketing strategy.
ClickFunnels
ClickFunnels is another popular platform designed for creating sales funnels. Here’s what it offers in terms of A/B testing:
- Funnel Testing: ClickFunnels allows you to A/B test entire funnels, not just individual pages or ads. This can provide more comprehensive insights into the effectiveness of your overall sales strategy.
- Built-In Templates: ClickFunnels offers a variety of pre-designed funnel templates, which can be easily customized and tested against each other.
- Performance Tracking: Like Unbounce, ClickFunnels also offers robust analytics for tracking the performance of your A/B tests.
Unbounce and ClickFunnels offer strong A/B testing capabilities but cater to slightly different needs. Unbounce is ideal if you’re primarily interested in testing and optimizing individual landing pages or ads. On the other hand, ClickFunnels might be a better fit if you want to test and optimize entire sales funnels.
Before making a decision, consider your specific needs, budget, and the complexity of your sales strategy. Both platforms offer trial periods, so you can try them before committing to a subscription.
Unbounce Vs. ClickFunnels: Membership Site Included
Unbounce
Unbounce is primarily a landing page builder and does not include a membership site feature:
- Focus on Landing Pages: Unbounce specializes in creating high-converting landing pages with a wide range of templates and a user-friendly drag-and-drop editor.
- No Membership Site Feature: Unbounce does not offer a built-in membership site feature. To build a membership site, you must integrate Unbounce with another tool that provides this functionality.
ClickFunnels
ClickFunnels includes a membership site builder as part of its suite of features:
- All-In-One Marketing Tool: ClickFunnels is designed as an all-in-one marketing tool, providing a range of features, including landing page and sales funnel builders, email marketing, and more.
- Membership Site Included: ClickFunnels includes a membership site builder, allowing you to create and manage membership sites within the same platform. This can be particularly useful if you sell products or services requiring ongoing customer access.
When it comes to including a membership site feature, ClickFunnels stands out. If you’re looking to build a membership site as part of your online business, ClickFunnels offers this capability built-in.
On the other hand, if your primary need is for a powerful landing page builder and you don’t require a membership site, Unbounce could be a better fit for you. As always, consider your specific needs and the most important features when making your decision.
Unbounce Vs. ClickFunnels: Integrations
Unbounce Integrations
- The number of integrations: Unbounce boasts an impressive 52 integrations, providing a lot of flexibility.
- Different integrations span multiple categories, including CRM, email marketing, payment processing, analytics, social media, web hosting, and more.
- Popular integrations: Some popular integrations include Salesforce, Mailchimp, Google Analytics, Facebook Ads, and Zapier.
ClickFunnels Integrations
- The number of integrations: ClickFunnels offers a smaller number, with ten integrations.
- Types of integrations: However, it also covers key categories such as CRM, email marketing, payment processing, and analytics.
- Popular integrations: The most commonly used integrations are Salesforce, Mailchimp, PayPal, and Stripe.
From the information above, it’s clear that Unbounce offers a wider spectrum of integrations than ClickFunnels. This means you can connect Unbounce with various third-party tools, enhancing flexibility and control over your marketing campaigns.
While Unbounce seems to have an edge in quantity, it’s crucial to consider the quality and relevance of these integrations for your specific business needs. ClickFunnels, despite fewer integrations, may still be sufficient if its offerings align with your requirements.
Unbounce Vs. ClickFunnels: Analytics & Tracking
Unbounce
Unbounce offers a comprehensive suite of analytics and tracking features:
- Detailed Reporting: Unbounce provides detailed reports on landing page performance, including conversion rates, visitor statistics, and more. This allows you to make data-driven decisions about your marketing strategies.
- A/B Testing Analytics: Unbounce’s A/B testing feature comes with in-depth analytics, making it easy to compare the performance of different landing page versions.
- Integration with Google Analytics: Unbounce seamlessly integrates with Google Analytics, allowing you to track user behavior, gather demographic information, and gain further insights into your landing page performance.
ClickFunnels also provides robust analytics and tracking capabilities:
ClickFunnels
- Funnel Performance Analytics: ClickFunnels provides detailed analytics on your sales funnel performance, including conversion rates, sales, and revenue. This helps you identify which parts of your funnel are working well and where improvements can be made.
- A/B Testing Reports: Like Unbounce, ClickFunnels also supports A/B testing and provides comprehensive reports to help you understand which funnel version performs better.
- Email Marketing Analytics: ClickFunnels provides analytics for its built-in email marketing tool, enabling you to track open rates, click-through rates, and other key email metrics.
Unbounce and ClickFunnels offer powerful analytics and tracking features, but their strengths lie in different areas. Unbounce excels at landing page analytics, particularly when integrated with Google Analytics.
ClickFunnels, on the other hand, provides comprehensive sales funnel and email marketing analytics. Depending on whether your focus is more on landing page optimization or overall sales funnel performance, one may suit your needs better than the other.
Unbounce Vs. ClickFunnels: Pricing & Plans
How much does Unbounce cost?
Pricing: Starts at $99 per month
Free Trial: Yes, 14 days
Plans: Launch, Optimize, Accelerate, Concierge
Features: Unlimited landing pages, popups, and sticky bars; AI-powered copywriting; A/B testing; heatmaps; analytics; custom domains.
Target Audience: Businesses of all sizes that aim to create high-converting landing pages.
Ease of Use: Easy to use, even for beginners.
Support: 24/7 live chat and email support.
Unbounce is a great choice for businesses seeking an easy-to-use tool for creating landing pages with high conversion rates. It offers various templates and features, making it a versatile choice for businesses of all sizes.
How much does ClickFunnels cost?
Pricing: Starts at $147 per month
Free Trial: Yes, 14 days
Plans: Basic, Pro, Funnel Hacker
Features: Unlimited landing pages, funnels, pages, products, email sequences, workflows, and more; affiliate program; API access; ShareFunnels; Liquid Theme Editor; CF1 Maintenance Mode Plan.
Target Audience: Businesses of all sizes looking to create and manage complete sales funnels.
Ease of Use: This can be complex for beginners.
Support: 24/7 live chat and email support.
ClickFunnels is ideal for businesses that need a comprehensive tool for creating and managing sales funnels. While it offers a broader range of features than Unbounce, it is more complex for beginners to navigate.
Both Unbounce and ClickFunnels have their unique strengths. If you’re looking for a straightforward, user-friendly tool for creating high-converting landing pages, Unbounce could be your best bet.
However, your needs are more comprehensive, requiring a tool to create and manage complete sales funnels. In that case, ClickFunnels might be the better choice. As always, the final decision should be based on your business needs and requirements.
Unbounce Vs. ClickFunnels: Support
Unbounce
Known for its customer-centric approach, Unbounce offers a robust support system:
- Multiple Channels: You can contact Unbounce’s support team via email, telephone, or their website. They offer a variety of ways to get in touch, ensuring you can connect with them in the method that suits you best.
- 24/7 Help Center: Unbounce has a comprehensive online Help Center available 24/7. It provides a wealth of information and resources, including tutorials, guides, and FAQs.
- Live Chat: Unbounce also offers LiveChat integration, providing real-time help and ensuring more efficient problem resolution.
ClickFunnels
ClickFunnels also offers a strong support structure for its users:
- Supportive Community: ClickFunnels has an active community of users who share tips, tricks, and advice. This community support can be incredibly valuable, especially for new users.
- Knowledge Base: ClickFunnels provides a comprehensive knowledge base filled with articles and videos to help users navigate the platform and troubleshoot common problems.
- Email Support: ClickFunnels offers email support to all its users. While they don’t offer live chat support, their email response times are generally quick, ensuring users promptly get the help they need.
Both Unbounce and ClickFunnels provide excellent customer support, but the methods vary. Unbounce offers a more direct, real-time approach with its LiveChat feature.
At the same time, ClickFunnels relies on its supportive community and knowledge base. Depending on your preference for self-service or direct contact, one may appeal more than the other. Assessing the kind of support you might need before choosing is always recommended.
Unbounce Vs. ClickFunnels: Ease Of Use
Unbounce
Unbounce offers a highly intuitive interface, making it easy for users to navigate and use:
- Drag-and-Drop Builder: Unbounce’s landing page builder uses a drag-and-drop system. This makes it incredibly user-friendly, even for those without coding or design experience.
- Customization: Unbounce offers a high level of customization. Users can easily adjust every element on their page to fit their specific needs and preferences.
- Templates: Unbounce provides a wide range of pre-designed templates. These can be used as a starting point, saving time and effort in the design process.
ClickFunnels
ClickFunnels is also designed with user-friendliness in mind:
- Guided Approach: ClickFunnels guides users through the entire funnel creation process. It provides clear instructions and prompts, making it great for beginners.
- All-in-One Platform: ClickFunnels integrates all sales funnel aspects – from landing pages to email marketing – into one platform. This makes managing your online marketing efforts much simpler.
- Funnel Templates: ClickFunnels provides a variety of pre-built funnel templates. These can drastically reduce the time it takes to set up a new sales funnel.
Unbounce and ClickFunnels are designed to be user-friendly, but each has a slightly different focus. Unbounce is particularly strong when it comes to building and customizing landing pages.
At the same time, ClickFunnels excels at guiding users through the whole process of creating a sales funnel. Your choice between the two will likely depend on what aspect of your online marketing strategy you wish to focus on.
Conclusion: Which is Better Landing Page Software?
In the ever-dynamic world of online business, choosing the best landing page builder can be daunting.
However, tools like Unbounce and ClickFunnels have proven to be game-changers, offering high-converting landing pages, robust sales funnels, and impressive marketing campaigns.
In conclusion, while Unbounce excels at creating custom landing pages with its drag-and-drop builder and innovative features, ClickFunnels shines as an all-in-one solution for building high-converting sales funnels.
Both have strengths and pricing plans, making them suitable for different business needs. Ultimately, the decision lies in understanding your business requirements and choosing a tool that aligns with your goals.
If you selected Unbounce as your landing page building tool, don’t forget to use this special Unbounce coupon code link where you’ll receive up to 35% discount with 14 days free trial.
Frequently Asked Questions (FAQs)
What is the primary difference between Unbounce and ClickFunnels?
Unbounce and ClickFunnels are popular landing page builders but serve slightly different purposes.
Unbounce primarily builds custom landing pages and performs A/B testing, making it an ideal tool for businesses looking to optimize their conversions on a single page.
ClickFunnels, on the other hand, is designed to build entire sales funnels, guiding the customer through the entire process from initial interest to final purchase.
Which service is better for my online business, Unbounce or ClickFunnels?
The answer to this question depends largely on your specific needs. If your online business revolves around selling physical products and requires comprehensive sales funnels, ClickFunnels might be the better choice.
However, if you’re focused on optimizing a single landing page for conversions, Unbounce’s detailed A/B testing and customizable landing pages could be more beneficial.